SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Plan marketing for craft enterprises 
SAQA US ID UNIT STANDARD TITLE
115148  Plan marketing for craft enterprises 
ORIGINATOR
SGB Art, Craft & Design 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Visual Arts 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  15 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
A learner credited with this unit standard is able to develop a marketing plan for a craft enterprise. This unit standard contributes to the competence of those who want to develop a career path in the Art, Craft and Design sector, and contributes to greater levels of production and quality in this industry.

If learners are competent in this unit standard then the general production quality and marketing of craft products in a craft enterprise will improve and increase.

Learners credited with this unit standard are capable of:
  • Identifying marketing objectives for craft enterprises.
  • Analysing market position of craft enterprises.
  • Developing and implementing marketing plans for craft enterprises. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is recommended that the learner has completed the NQF level 2 National Certificate in Craft Production or equivalent with competencies in working in the craft business environment. 

    UNIT STANDARD RANGE 
    Range statements are included in the unit standard where relevant. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify marketing objectives for craft enterprises. 
    OUTCOME RANGE 
    Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Marketing objectives for craft enterprises were identified and analysed. 

    ASSESSMENT CRITERION 2 
    Marketing policies and procedures for craft enterprises were identified and developed. 

    ASSESSMENT CRITERION 3 
    Marketing information flow needs for craft enterprises were identified and monitored. 

    ASSESSMENT CRITERION 4 
    Marketing resources were identified, assessed and utilised. 

    ASSESSMENT CRITERION 5 
    Craft enterprises marketing culture were identified and defined. 

    SPECIFIC OUTCOME 2 
    Analyse market position of craft enterprises. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A range of related customers for craft enterprises were identified and interacted with. 

    ASSESSMENT CRITERION 2 
    Craft product features were determined, communicated and described. 

    ASSESSMENT CRITERION 3 
    Craft products were positioned in relation to consumer markets. 

    ASSESSMENT CRITERION 4 
    Market position of craft enterprises was analysed and determined. 

    ASSESSMENT CRITERION 5 
    Data regarding market and positioning were gathered, organised and stored. 
    ASSESSMENT CRITERION RANGE 
    Data gathering processes including questionnaires, lists, telephones, fax, electronic and face-to-face.
     

    SPECIFIC OUTCOME 3 
    Develop and implement marketing plans for craft enterprises. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Marketing plans were developed for craft enterprises. 

    ASSESSMENT CRITERION 2 
    Resources for marketing plans were identified. 

    ASSESSMENT CRITERION 3 
    Marketing plans were assessed according to positioning and objectives of craft enterprises as outlined in business plans. 

    ASSESSMENT CRITERION 4 
    Marketing strategies for marketing plans were developed and implemented. 

    ASSESSMENT CRITERION 5 
    Environmentally sustainable criteria were considered during the developing of the craft product-marketing plan. 
    ASSESSMENT CRITERION RANGE 
    Environment refers to national, social, political, legal and economical resources.
     


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with the relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The following embedded knowledge is addressed in an integrated way in the unit standard:
    Qualifying learners understands and can explain:
  • Marketing tools and strategies.
  • Knowledge about craft products.
  • Verbal and visual presentation techniques for demonstrating the marketing plan.
  • Financial accounting techniques for determining of marketing resources.
  • Techniques for interpreting, analysing and evaluating information reflecting in financial and marketing research reports.
  • Legal contracts.
  • The elements of marketing plan. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems.

    Assessment Criteria:
  • Marketing policies and procedures for craft enterprise were identified and developed.

    Specific outcome:
  • Identify marketing objectives for craft enterprise. 

  • UNIT STANDARD CCFO WORKING 
    Work effectively with others.

    Assessment Criteria:
  • A range of related customers for craft enterprise were identified and interacted with.

    Specific outcome:
  • Analyse market position of craft enterprise. 

  • UNIT STANDARD CCFO ORGANISING 
    Employ self management.

    Assessment Criteria:
  • Marketing plan was assessed according to positioning and objectives of craft enterprise as outlined in the business plan.

    Specific outcome:
  • Develop and implement marketing plan for craft enterprise. 

  • UNIT STANDARD CCFO COLLECTING 
    Manage information.

    Assessment Criteria:
  • Data on market research and positioning were gathered, organised and stored.

    Specific outcome:
  • Analyse market position of craft enterprise. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively.

    Assessment Criteria:
  • Craft product features were determined, communicated and described.

    Specific outcome:
  • Analyse market position of craft enterprise. 

  • UNIT STANDARD CCFO SCIENCE 
    Demonstrate scientific and technological competence.

    Assessment Criteria:
  • Data on market research and positioning were gathered, organised and stored.

    Specific outcome:
  • Analyse market position of craft enterprise. 

  • UNIT STANDARD CCFO DEMONSTRATING 
    Understand contextual world systems.

    Assessment Criteria:
  • Environmentally sustainable criteria were considered during the developing of the craft product-marketing plan.

    Specific outcome:
  • Develop and implement marketing plan for craft enterprise. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  48809   Further Education and Training Certificate: Craft Enterprise  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.