SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Analyse the fundraising strategies of a successful non-profit organisation 
SAQA US ID UNIT STANDARD TITLE
115215  Analyse the fundraising strategies of a successful non-profit organisation 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for learners involved in fundraising. In particular, this Unit Standard will enable the learner to:
  • Determine the nature of the organisation
  • Analyse the fundraising strategy of the organisation
  • Determine what role is played in strategy design and implementation by organisation members 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Determine the nature of the organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The key function of the organisation is determined so as to be able to understand its finance needs and the people it serves. 

    ASSESSMENT CRITERION 2 
    The type of people and organisations that are likely to support the organisation are determined using data available from the organisation. 

    ASSESSMENT CRITERION 3 
    Other organisations operating in the same field are identified to determine who else might be seeking funding from the same target audience. 

    SPECIFIC OUTCOME 2 
    Analyse the fundraising strategy of the organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The fundraising strategies that have been used by the organisation over the past three years are analysed and the type of activity and their frequency of use listed in tabular form. 

    ASSESSMENT CRITERION 2 
    The target audience (individuals) for each of the fundraising activities is determined in terms of their socio-economic group, age group, sex, language and income group. 

    ASSESSMENT CRITERION 3 
    The target audience (companies) for each of the fundraising activities is determined in terms of the business sector in which they operate, their turnover and staff size. 

    ASSESSMENT CRITERION 4 
    The degree to which each category of individual and organisation has supported the fundraising ventures is determined so as to aid decisions regarding future target audiences. 

    ASSESSMENT CRITERION 5 
    Changes in the strategies over the three year period are pinpointed and the possible reasons for the changes are proposed in a written summary. 

    SPECIFIC OUTCOME 3 
    Determine what role is played in strategy design and implementation by organisation members. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The role played by organisation staff members and management members in drawing up the strategy is determined through interviews with members of the organisation and presented in the form of a written report. 

    ASSESSMENT CRITERION 2 
    The role played by staff members in implementing the strategy is determined through interviews with staff members and presented in the form of a written report. 

    ASSESSMENT CRITERION 3 
    The way in which amendments to the strategy are made is determined through interviews with staff members and presented in the form of a written report 

    ASSESSMENT CRITERION 4 
    The authority that the facilitator/coordinator of a fundraising venture has to make changes to the venture is investigated and a written report submitted detailing the effect of such authority being delegated. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Assessment of this Unit Standard should be contextual and practical.
  • Assessors must be registered as an assessor with the relevant ETQA, or an ETQA that represents the sector in which the learner is employed and which has a Memorandum of Understanding with the relevant ETQA.
  • Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • The mechanisms and requirements for moderation should be applied in accordance with the requirements of the relevant ETQA.
  • Assessment should include both formative and summative assessment.
  • Training providers must be accredited by the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Types of Non-Profit organisations in South Africa
  • The nature of a strategy and strategic planning 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group organisation, community when interviewing staff members about their roles in the fundraising strategy. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively when gathering information about the strategy of the organisation and writing the required reports 

    UNIT STANDARD CCFO COLLECTING 
    Critically collecting, evaluating and analyzing information when analyzing the fundraising strategy and determining the target audiences and the degree to which each has supported the fundraising ventures, determining what activities were chosen to implement the strategy and identifying the role of members in determining, implementing and amending the strategy 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation when writing the required reports following interviews with staff members. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognizing that problem-solving contexts do not exist in isolation when realizing that some fundraising ventures appeal more to one set of individuals or organisations than others. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48854   Further Education and Training Certificate: Fundraising  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.