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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Demonstrate an understanding of an advertising agency/design company 
SAQA US ID UNIT STANDARD TITLE
117581  Demonstrate an understanding of an advertising agency/design company 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  8 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to describe with structure of an advertising agency/design company, learners are able to explain the workflow within these companies as well as explain the relationship between them and their suppliers

The qualifying learners are capable of:
  • Identifying and explaining the structure of an advertising agency/design company
  • Demonstrating an understanding of the workflow within an advertising agency/design company
  • Explaining the relationship between advertising agency/design company and suppliers 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at NQF Level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • Communication devices include but are not limited to; computer technology, computer programmes, verbal and written communications, telecommunications
  • Confidentiality includes but is not limited to; documents, verbal and written communications, security of documentation 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identity and explain the structure of an advertising agency/design company. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Structure of an advertising agency/design company is listed and explained in line with own organisation. 

    ASSESSMENT CRITERION 2 
    Roles and responsibilities are listed and explained for all department and occupational categories. 

    ASSESSMENT CRITERION 3 
    Role of the creative director is explained in line with organisations job description. 

    ASSESSMENT CRITERION 4 
    Role of the creative teams are listed and explained according to job descriptions. 

    SPECIFIC OUTCOME 2 
    Demonstrate an understanding of the workflow within an advertising agency/design company. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Work flow procedure is listed, detailed and explained based on own organisation workflow. 

    ASSESSMENT CRITERION 2 
    Authority structure, processes and procedures are described in line with company policies and procedures. 

    ASSESSMENT CRITERION 3 
    Security procedures and protocol are described based on own organisations procedures. 

    SPECIFIC OUTCOME 3 
    Explain the relationship between advertising agency/design company and suppliers. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Suppliers role is explained in line with industry practices. 

    ASSESSMENT CRITERION 2 
    Importance of supplier and advertising agency/design company relations are explained in terms of best practice. 

    ASSESSMENT CRITERION 3 
    Communication techniques between the supplier and the advertising agency/design company are demonstrated and explained in line with organisational practices. 

    ASSESSMENT CRITERION 4 
    Confidentiality procedures are described in line with company policy and procedure. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Knowledge of supplier categories and types. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to working together as a member of a team. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a creative team to improve output. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when understanding historical data. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting reports to that all stakeholders understand when communicating with others to enhance teamwork. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the preparation and presentation of communications and/or reports. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts so that all actions and decisions are acceptable to stakeholders with broad cultural backgrounds. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  62610   National Diploma: Copywriting  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Digital School of Marketing (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.