SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage a communications project 
SAQA US ID UNIT STANDARD TITLE
117586  Manage a communications project 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to identify and select the best communication method and format for a communications project. Learners will be able to implement and management the communications project and identify areas that need improvement and take the necessary action towards meeting the project objectives

The qualifying learners are capable of:
  • Identifying, evaluating and selecting the communications methods and format
  • Implementing the communications project
  • Managing the communications project
  • Reviewing the communications project effectiveness 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
  • Learners accessing this qualification will have demonstrated competence against the standards in the qualification, National Certificate in Copywriting at NQF Level 5 or equivalent 

  • UNIT STANDARD RANGE 
  • Forms of marketing communications include but are not limited to; advertising, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies
  • Standard applies to marketing management, customer management, marketing communications and marketing research
  • Media will includes but is not limited to; all electronic, print, outdoor, digital media, e media and direct media 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify, evaluate and select the communications methods and format. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Objectives are defined in relation to the communication purpose and level and communications situation. 

    ASSESSMENT CRITERION 2 
    The target audience is identified and communication methods are evaluated and selected for their suitability for the communication situation. 

    ASSESSMENT CRITERION 3 
    The format for the specific communication is analysed and approved to meet the intended communications objectives. 

    SPECIFIC OUTCOME 2 
    Implement the communications project. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Communication projects are implemented on time, within budget, work and resource allocation and to the required quality and satisfaction of the customer and the organisation 

    SPECIFIC OUTCOME 3 
    Manage the communications project. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Communication projects are completed on time, within budget, work and resource allocation and to the required quality and satisfaction of the customer and the organisation 

    ASSESSMENT CRITERION 2 
    Communications project is reviewed at determined intervals against plan, and contingency actions are implemented to realign plan when current project status differs from project plan 

    ASSESSMENT CRITERION 3 
    The status of the communications project is current, with parties affected by the implementation or outcomes of the project being kept informed of progress at appropriate intervals 

    ASSESSMENT CRITERION 4 
    Communications project team members are authorised, and have required resources to complete project plan 

    ASSESSMENT CRITERION 5 
    Documentation relating to directing the communications project is complete, concise, and in the required format and location 

    SPECIFIC OUTCOME 4 
    Review the communications project effectiveness. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Actual communications project outcomes are evaluated, reviewed for achievement, and compared against current work plan, objectives and resources, with variances against plan being identified 

    ASSESSMENT CRITERION 2 
    Identified variances against plan are recorded, and reasons for discrepancy are found and analysed and submitted in the required format 

    ASSESSMENT CRITERION 3 
    Identified strengths and weaknesses in the communications projects or communications project plan and suggestions for their improvements are disseminated to the appropriate individuals 

    ASSESSMENT CRITERION 4 
    Communications project report and review records are complete, concise, and in the required format and location 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Knowledge of methods and techniques for managing communications projects
  • Knowledge of various types of target audience and best methods and processes for reaching them
  • An understanding of methods and techniques for dealing with and managing people 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the selection and implementation of the communications project 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the managing of the communications project to assist with its successful implementation 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to enable accurate decisions to be made regarding communications methods, format and target audience 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with project team to encourage implementation and for monitoring purposes 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the implementation of the communications project 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts so that the communication processes and formats chosen will be acceptable to a range of individuals with varying cultural backgrounds 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  62610   National Diploma: Copywriting  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  As per Learning Programmes recorded against this Qual 
    Core  59550   National Certificate: Agricultural Extension  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  AgriSETA 
    Elective  61729   National Diploma: Policing  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SAS SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.