SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop and evaluate creative solutions for a variety of advertising mediums 
SAQA US ID UNIT STANDARD TITLE
117592  Develop and evaluate creative solutions for a variety of advertising mediums 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  15 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to source/obtain and analyse creative data and evaluate creative solutions for a variety of electronic and non-electronic advertising mediums to improve future communications

The qualifying learners are capable of:
  • Extracting data from electronic and non-electronic mediums
  • Developing solutions for electronic and non-electronic mediums
  • Evaluating solutions for electronic and non-electronic mediums
  • Describing preparation and presentation techniques 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally, presentation skills, analytical skills, lateral thinking skills 

    UNIT STANDARD RANGE 
  • Non-electronic mediums include but are not limited to; corporate identity, outdoor, promotions, in-store, information, editorial, packaging, product design, print advertising, event(s), campaigns, special occasions, advocacy, tactical advertising, promotional and point-of-sale material
  • Electronic mediums include but are not limited to; television, internet 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Extract data from electronic and non-electronic mediums. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Data collected for a variety of electronic of mediums is gathered in required format and in line company systems and procedures 

    ASSESSMENT CRITERION 2 
    Data extracted is formulated according to set electronic medium criteria 

    ASSESSMENT CRITERION 3 
    Data collected for a variety of non-electronic of mediums is gathered in required format and in line company systems and procedures 

    ASSESSMENT CRITERION 4 
    Data extracted is formulated according to set non-electronic medium criteria 

    SPECIFIC OUTCOME 2 
    Develop solutions for electronic and non-electronic mediums. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Solutions for a variety of electronic mediums are compiled in the required format 

    ASSESSMENT CRITERION 2 
    Solutions for a variety of electronic mediums are developed and submitted for approval to the appropriate body 

    ASSESSMENT CRITERION 3 
    Solutions for a variety of non-electronic mediums are compiled in the required format 

    ASSESSMENT CRITERION 4 
    Solutions for a variety of non-electronic mediums are developed and submitted for approval to the appropriate body 

    ASSESSMENT CRITERION 5 
    Alternative options are explored and developed in line with company standards and submitted in the required format 

    SPECIFIC OUTCOME 3 
    Evaluate solutions for electronic and non-electronic mediums. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Alternative solutions are recommended and explained for the mediums and findings recorded and submitted in the required format 

    ASSESSMENT CRITERION 2 
    Implement approved alternative solution within required timeframe and according to company standards and practices 

    SPECIFIC OUTCOME 4 
    Describe preparation and presentation techniques. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Approaches are explored and explained for each medium according to industry standards for each medium category 

    ASSESSMENT CRITERION 2 
    Presentation processes, layout designs, colours venues are experimented with and best alternatives/solutions identified and applied in line with company standards 

    ASSESSMENT CRITERION 3 
    Preparation techniques are listed and explained in line with company guidelines and procedures 

    ASSESSMENT CRITERION 4 
    Presentation is in line with company presentation standards 

    ASSESSMENT CRITERION 5 
    Storyboards are prepared in accordance with set procedures 

    ASSESSMENT CRITERION 6 
    Storyboards are presented in line with company standards 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An understanding of analytical and synthesising thought processes
  • Knowledge of creative thinking techniques and problem solving abilities
  • An understanding of methods and techniques used in the electronic advertising mediums
  • An understanding of the nature of non electronic mediums
  • An understanding of the nature of electronic mediums
  • An understanding of presentation skills 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to working together as a member of a team 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a creative team to improve output 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when understanding historical data 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting reports so that all stakeholders understand when communicating with others to enhance teamwork 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the preparation and presentation of communications and /or reports 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts so that all actions and decisions are acceptable to all stakeholders with broad cultural backgrounds 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  62610   National Diploma: Copywriting  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.