All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Evaluate media

SAQA US ID	UNIT STANDARD TITLE
117595	Evaluate media
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 5	Level TBA: Pre-2009 was L5	3
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2026-06-30		2029-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

Learners credited with this unit standard are able to describe how the media is incorporated into copywriting, able to interpret media plans and objectives and evaluate and analyse the effectives of the selected media chosen The qualifying learners are capable of: Describing the role of media in copywriting Interpreting media plans and objectives Analysing and evaluating selected media

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the qualification, National Certificate in Copywriting at NQF Level 5 or equivalent

UNIT STANDARD RANGE

Marketing includes but is not limited to; all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies Media included but is not limited to; all electronic, print, outdoor, digital media, e media and direct media The role of marketing communications includes but is not limited to; promoting image, providing information, creating, increasing and stabilising demand, differentiating product features and benefits, providing competitive differentiation, lead generation, customer retention and loyalty, motivating staff Media documentation include but is not limited to; invoicing, reports, computer printouts

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Describe the role of media in copywriting.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The role is described in line with industry standards and best practice

ASSESSMENT CRITERION 2

The role is described in accordance with company standards and procedures

SPECIFIC OUTCOME 2

Interpret media plans and objectives.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Media plan objectives are identified and explained against original brief

ASSESSMENT CRITERION 2

Media plan characteristics and uses are defined in terms of industry standards and company standards

ASSESSMENT CRITERION 3

Image and benefit characteristics are defined in relation to products or services to be advertised

SPECIFIC OUTCOME 3

Analyse and evaluate selected media.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Target audience media preferences are analysed and media options that meet preferences are defined in line with original brief

ASSESSMENT CRITERION 2

Qualitative and quantitative media requirements are noted that are relevant for campaign

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA Moderation of assessment will be conducted by the relevant ETQA at its discretion

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Knowledge of the principles of choosing a media campaign Knowledge of marketing communication briefs and their purpose Knowledge of negotiation techniques and methods An understanding of the industry, the product and the industry role players Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out by the relevant Educational and Training Quality Assurance Body (ETQA)

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to the management of media

UNIT STANDARD CCFO WORKING

Work effectively with others in managing media. Work effectively with other in accounting.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one's activities so that alternative media options are available should current choice fail or are rejected

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information so that analysis conducted and decisions made are accurate and inline with requirements

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when liaising with media bodies so those incumbents correctly interpret and apply instructions

UNIT STANDARD CCFO DEMONSTRATING

Understand the world as a set of related systems where media choice has an impact on target audience

UNIT STANDARD CCFO CONTRIBUTING

In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts when choosing a media so that these are appropriate and acceptable to a range of target audiences with varying cultural backgrounds

UNIT STANDARD ASSESSOR CRITERIA

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

UNIT STANDARD NOTES

N/A

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	62610	National Diploma: Copywriting	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Digital School of Marketing (Pty) Ltd

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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.