SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Source and apply creative ideas in visual communications

SAQA US ID	UNIT STANDARD TITLE
117633	Source and apply creative ideas in visual communications
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 5	Level TBA: Pre-2009 was L5	8
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2026-06-30		2029-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

Learners credited with this unit standard will be able to describe the creative elements and explain the nature, role and creative philosophies of advertising activities within advertising agencies. Learners are also able to describe and explain conceptual thinking and brain storming techniques for activities related to advertising and visual communications.

The qualifying learner is competent of:

Describing and explaining the nature and role of the various creative elements available

Describing and explaining the creative philosophies of leading advertising agencies

Describing and explaining conceptual thinking techniques

Describing and explaining the principles of brainstorming techniques

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence in communication skills and working effectively within a team.

UNIT STANDARD RANGE

Techniques include but are not limited to; company standards regarding processes, industry norms, experiences of others.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Describe and explain the nature and role of the various creative elements available.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The nature and role of the various creative elements are listed and explained in line with industry best practice.

ASSESSMENT CRITERION 2

The characteristics of various creative elements are listed and explained using correct terminology.

ASSESSMENT CRITERION 3

The strengths and limitations of each are listed and explained with examples from own industry.

SPECIFIC OUTCOME 2

Describe and explain the creative philosophies of leading advertising agencies.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The different philosophies are listed and interpreted in line with industry best practice.

ASSESSMENT CRITERION 2

The description is clear, concise and in detail and in required format.

ASSESSMENT CRITERION 3

The philosophies are compared and contrasted to how they can be used separately and/or in combination within own industry.

ASSESSMENT CRITERION 4

Most viable philosophy is chosen, depending on target market and communication objectives.

SPECIFIC OUTCOME 3

Describe and explain conceptual thinking techniques.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The different techniques are listed and explained in accordance with best practice.

ASSESSMENT CRITERION 2

The different techniques are practically demonstrated in required format.

SPECIFIC OUTCOME 4

Describe and explain the principles of brainstorming techniques.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The different techniques are listed and explained in accordance with best practice.

ASSESSMENT CRITERION 2

The different techniques are practically demonstrated in required format.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA

Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA

Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA

Moderation of assessment will be conducted by the relevant ETQA at its discretion

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Knowledge of team work and its principles

Knowledge of conceptual thinking techniques

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to working together as a member of a team.

UNIT STANDARD CCFO WORKING

Work effectively with others as a member of a creative team to improve output.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information when understanding historical data.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when presenting reports to that all stakeholders understand when communicating with others to enhance teamwork.

UNIT STANDARD CCFO SCIENCE

Use science and technology in the preparation and presentation of communications and/or reports.

UNIT STANDARD CCFO CONTRIBUTING

In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts so that all actions and decisions are acceptable to l stakeholders with broad cultural backgrounds.

UNIT STANDARD ASSESSOR CRITERIA

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

UNIT STANDARD NOTES

N/A

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	49603	Bachelor of Visual Communications	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2023-06-30	CHE
Elective	62610	National Diploma: Copywriting	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Digital School of Marketing (Pty) Ltd