SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Source and apply creative ideas in visual communications 
SAQA US ID UNIT STANDARD TITLE
117633  Source and apply creative ideas in visual communications 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to describe the creative elements and explain the nature, role and creative philosophies of advertising activities within advertising agencies. Learners are also able to describe and explain conceptual thinking and brain storming techniques for activities related to advertising and visual communications.

The qualifying learner is competent of:
  • Describing and explaining the nature and role of the various creative elements available
  • Describing and explaining the creative philosophies of leading advertising agencies
  • Describing and explaining conceptual thinking techniques
  • Describing and explaining the principles of brainstorming techniques 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communication skills and working effectively within a team. 

    UNIT STANDARD RANGE 
    Techniques include but are not limited to; company standards regarding processes, industry norms, experiences of others. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Describe and explain the nature and role of the various creative elements available. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The nature and role of the various creative elements are listed and explained in line with industry best practice. 

    ASSESSMENT CRITERION 2 
    The characteristics of various creative elements are listed and explained using correct terminology. 

    ASSESSMENT CRITERION 3 
    The strengths and limitations of each are listed and explained with examples from own industry. 

    SPECIFIC OUTCOME 2 
    Describe and explain the creative philosophies of leading advertising agencies. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different philosophies are listed and interpreted in line with industry best practice. 

    ASSESSMENT CRITERION 2 
    The description is clear, concise and in detail and in required format. 

    ASSESSMENT CRITERION 3 
    The philosophies are compared and contrasted to how they can be used separately and/or in combination within own industry. 

    ASSESSMENT CRITERION 4 
    Most viable philosophy is chosen, depending on target market and communication objectives. 

    SPECIFIC OUTCOME 3 
    Describe and explain conceptual thinking techniques. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different techniques are listed and explained in accordance with best practice. 

    ASSESSMENT CRITERION 2 
    The different techniques are practically demonstrated in required format. 

    SPECIFIC OUTCOME 4 
    Describe and explain the principles of brainstorming techniques. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different techniques are listed and explained in accordance with best practice. 

    ASSESSMENT CRITERION 2 
    The different techniques are practically demonstrated in required format. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Knowledge of team work and its principles
  • Knowledge of conceptual thinking techniques 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to working together as a member of a team. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a creative team to improve output. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when understanding historical data. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting reports to that all stakeholders understand when communicating with others to enhance teamwork. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the preparation and presentation of communications and/or reports. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts so that all actions and decisions are acceptable to l stakeholders with broad cultural backgrounds. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2021-06-30  CHE 
    Elective  62610   National Diploma: Copywriting  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.