SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Develop and present an Integrated Marketing Communication (IMC) campaign 
SAQA US ID UNIT STANDARD TITLE
117640  Develop and present an Integrated Marketing Communication (IMC) campaign 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  8 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Registered" 		 2005-10-12  2008-10-12  SAQA 0362/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-10-12   2012-10-12  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
335958  Develop an integrated marketing communication campaign  Level 5  Level TBA: Pre-2009 was L5  10   

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to:

The qualifying learner is competent of:
  • Demonstrating an understanding of a strategy.
  • Developing and presenting a strategy.
  • Describing preparation and presentation techniques. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally, presentation skills. 

    UNIT STANDARD RANGE 
    Marketing strategies include but are not limited to; research, sales, market share, profit, communications strategy, media exposure, processing and target audience. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of a strategy. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Process of campaign development is explained in line with standard company practices. 

    ASSESSMENT CRITERION 2 
    Creative development process is listed and explained in line with company development process procedures and practices. 

    ASSESSMENT CRITERION 3 
    Components of a clients brief is explained using correct terminology. 

    SPECIFIC OUTCOME 2 
    Develop and present a strategy. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Advertising strategy is developed in accordance with company criteria. 

    ASSESSMENT CRITERION 2 
    Integrated Marketing Communications strategy is developed in accordance with company criteria. 

    ASSESSMENT CRITERION 3 
    Strategy is presented in accordance with company criteria. 

    SPECIFIC OUTCOME 3 
    Describe preparation and presentation techniques. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Approaches are explored and explained for each strategy in accordance with past strategic approaches and company standards and procedures. 

    ASSESSMENT CRITERION 2 
    Preparation techniques are listed and explained in accordance with company preparation procedures. 

    ASSESSMENT CRITERION 3 
    Presentation is in line with company presentation standards. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Knowledge of the industry.
  • An understanding of presentation techniques and skills.
  • Knowledge of the implementation of a strategy. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to working together as a member of a team. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a marketing team to improve output. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when understanding historical data. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting reports so that all stakeholders understand when communicating with others to enhance teamwork. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the preparation and presentation of communications and/or reports. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts so that all actions and decisions are acceptable to all stakeholders with broad cultural backgrounds. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    This Unit Standard has been replaced by Unit Standard 335958, which is "Develop an integrated marketing communication campaign", Level 5, 10 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CHE 
    Elective  61729   National Diploma: Policing  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SAS SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.