SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Demonstrate an understanding of and apply typography principles and techniques 
SAQA US ID UNIT STANDARD TITLE
117641  Demonstrate an understanding of and apply typography principles and techniques 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Registered" 
2005-10-12  2008-10-12  SAQA 0362/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-10-12   2012-10-12  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to describe the changes in typography and explain the classification and principles of typography and apply these skills and techniques.

The qualifying learner is competent of:
  • Explaining the history of typography
  • Explaining the terminology and classification of typography
  • Explaining the principles of typography as a design element
  • Applying typography in design 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in data collection and analysis skills at NQF Level 3 or equivalent. 

    UNIT STANDARD RANGE 
    Typography in all print advertising. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the history of typography. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Evolution of typography is explained using correct terminology. 

    ASSESSMENT CRITERION 2 
    Evolution of typography and its influence on advertising is explained using correct terminology. 

    ASSESSMENT CRITERION 3 
    Creative approaches over time are identified and listed based on actual historical data. 

    SPECIFIC OUTCOME 2 
    Explain the terminology and classification of typography. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Terms used for typography are listed and explained using correct terminology. 

    ASSESSMENT CRITERION 2 
    Typefaces are identified in line with technology. 

    ASSESSMENT CRITERION 3 
    Classification types are listed and explained in line with industry classification types. 

    ASSESSMENT CRITERION 4 
    Type personalities and listed, described and explained in line with current technology. 

    SPECIFIC OUTCOME 3 
    Explain the principles of typography as a design element. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Type is incorporated as a design element in required format. 

    ASSESSMENT CRITERION 2 
    Type as a design element is explained using correct terminology. 

    SPECIFIC OUTCOME 4 
    Applying typography in design. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Typography is applied in a design and advertising presentation in required format. 

    ASSESSMENT CRITERION 2 
    Type styles and elements used are explained using correct terminology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An understanding of type and its application
  • Knowledge of methods and techniques for print 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to working together as a member of a team. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a creative team to improve output. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when understanding historical data. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting reports to that all stakeholders understand when communicating with others to enhance teamwork. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the preparation and presentation of communications and/or reports. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts so that all actions and decisions are acceptable to l stakeholders with broad cultural backgrounds. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2021-06-30  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.