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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Lead a marketing communications campaign team 
SAQA US ID UNIT STANDARD TITLE
117645  Lead a marketing communications campaign team 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Registered" 
2005-10-12  2008-10-12  SAQA 0362/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-10-12   2012-10-12  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard are able to lead a team in a marketing communications campaign. Learners are able to set measurable objectives for the team members and monitor their achievements of the objectives, they are also able to implement steps to develop team members towards meeting and achieving the campaign requirements and objectives.

The qualifying learner is capable of:
  • Setting objectives for marketing communications campaign team.
  • Coaching marketing communications campaign team to be able to achieve objectives.
  • Monitoring performance of marketing communications campaign team against targets.
  • Providing feedback on performance.
  • Taking corrective action as needed. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the qualification, National Certificate in Copywriting at NQF Level 5 or equivalent. 

    UNIT STANDARD RANGE 
  • Forms of marketing communications include but are not limited to; adverting, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include but is not limited to; all electronic, print, outdoor, digital media, e-media and direct media.
  • Coaching includes but is not limited to; training, development, mentorship, skills training, knowledge, enhancement and attitude development.
  • Marketing objectives include but are not limited to; research, sales, market share, profit, communications strategy, media exposure, processing and target audience. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Set objectives for marketing communications campaign team. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Marketing communications campaign members set objectives within the organisational framework. 

    ASSESSMENT CRITERION 2 
    Marketing communications campaign members set objectives, which are specific, measurable, and achievable within the organisational framework. 

    ASSESSMENT CRITERION 3 
    All stakeholders are consulted within the process of setting objectives within the required time frame. 

    SPECIFIC OUTCOME 2 
    Coach marketing communications team to be able to achieve objectives. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Coaching plans are developed and selected in consultation with relevant individuals. 

    ASSESSMENT CRITERION 2 
    Coaching initiatives are planned and in the required format and within scheduled timeframe. 

    ASSESSMENT CRITERION 3 
    Coaching is matched to the individual's goals, needs and objectives and in line with company training and development parameters and guidelines. 

    ASSESSMENT CRITERION 4 
    Coaching is linked to the workplace skills plan. 

    ASSESSMENT CRITERION 5 
    Coaching is implemented in an environment conducive to learning and performance improvement. 

    SPECIFIC OUTCOME 3 
    Monitor performance of marketing staff against targets. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Competence of individuals and teams is assessed against agreed standards and objectives and within agreed procedures and timeframes. 

    ASSESSMENT CRITERION 2 
    Selected evaluation methods are relevant, fair and known to the individual or team being assessed. 

    ASSESSMENT CRITERION 3 
    Monitoring of performance is done in a manner which is based on establish methods. 

    ASSESSMENT CRITERION 4 
    Collected information is complete, accurate, current and agreed with the individual or team in the required format. 

    ASSESSMENT CRITERION 5 
    Performance is recorded in the agreed format. 

    ASSESSMENT CRITERION 6 
    Monitoring and assessment of individuals and teams is provided on an on-going basis within agreed timeframes. 

    SPECIFIC OUTCOME 4 
    Provide feedback on performance. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Feedback provided to individuals and teams is factual, concise and relevant to agreed standards. 

    ASSESSMENT CRITERION 2 
    Opportunities for improvement are identified and recorded in required format. 

    ASSESSMENT CRITERION 3 
    Feedback is provided in a manner, time and place appropriate to all stakeholders. 

    ASSESSMENT CRITERION 4 
    Opportunities are provided for individuals and teams to comment on the evaluation and procedures. 

    ASSESSMENT CRITERION 5 
    Details of action to be taken as a result of the feedback are accurate and comply with requirements. 

    ASSESSMENT CRITERION 6 
    Records of feedback are factual, current and are maintained in a secure environment and are available to authorised uses. 

    SPECIFIC OUTCOME 5 
    Take corrective action as needed. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Standards and objectives are altered in accordance with the required timeframe and format. 

    ASSESSMENT CRITERION 2 
    Remedial activities are implemented in accordance with plan. 

    ASSESSMENT CRITERION 3 
    Corrective action is taken within the agreed format and timeframe. 

    ASSESSMENT CRITERION 4 
    Individual involved in the implementation of corrective action are consulted with, and feedback sought on the effectiveness of the remedial activities. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An understanding of principles, methods and techniques for leading individuals and teams.
  • Knowledge of performance evaluation methods and procedures.
  • An understanding of organisational policies and procedures pertaining to the assessment/review of performance.
  • Knowledge of coaching methods and techniques. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to poor performance of individuals or teams. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when providing coaching on performance. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to ensure information is accurate and evaluated in line with organisational strategy. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when reviewing and presenting individuals with a synopsis of their performance. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems where correct performance assessment, coaching and feedback lead to the overall growth and success of the individual or team. 

    UNIT STANDARD CCFO CONTRIBUTING 
  • In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts when analysing and coaching individuals and teams, so that these actions are appropriate and acceptable to people with varying cultural backgrounds.
  • Contribute to the full personal development of each learner and the social economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of meeting performance standards. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2021-06-30  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.