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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Explain and develop creative solutions for graphic design in campaigns 
SAQA US ID UNIT STANDARD TITLE
117693  Explain and develop creative solutions for graphic design in campaigns 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Registered" 		 2005-10-12  2008-10-12  SAQA 0362/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-10-12   2012-10-12  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to evaluate a brief and design a campaign based on the brief requirements. Learners are also able to co-ordinate, identify, evaluate and select production materials and options to meet the brief requirements and ensure customer satisfaction with the outcome.

The qualifying learners are capable of:
  • Designing campaign elements.
  • Co-ordinating the production of materials.
  • Identifying and evaluating production options.
  • Selecting production options to meet brief objective. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competency against the unit standards in the qualification, National Diploma in Visual Communications at NQF Level 5 or equivalent. 

    UNIT STANDARD RANGE 
  • Forms of marketing communication include but are not limited to; advertising, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Media will include but is not limited to all electronic, print, outdoor, digital media, e media and direct media.
  • The role of marketing communications includes but is not limited to; promoting image, providing information, creating, increasing and stabilising demand, differentiating product features and benefits, providing competitive differentiation, lead generation, customer retention and loyalty, motivating staff. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Design campaign elements. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Various campaign elements are created and integrated in line with company processes and procedures. 

    ASSESSMENT CRITERION 2 
    Design elements are integrated into the campaign following set integration procedures. 

    ASSESSMENT CRITERION 3 
    Campaign elements are presented to client required format and applying set presentation techniques. 

    ASSESSMENT CRITERION 4 
    Campaign elements are designed within resource restraints and required time frame. 

    SPECIFIC OUTCOME 2 
    Co-ordinate the production of materials. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Staff is briefed in accordance with established procedures. 

    ASSESSMENT CRITERION 2 
    Briefing is documented accurately, concisely and is legible and in required format. 

    ASSESSMENT CRITERION 3 
    Supply material is co-ordinated to fit the requirements of the job and in line with company standards and procedures. 

    SPECIFIC OUTCOME 3 
    Identify and evaluate production options. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Research on the production of commercial is conducted and documented following company research standards and practices. 

    ASSESSMENT CRITERION 2 
    Pre-production issues and requirements are identified and recorded in required format and meet the objectives of the brief. 

    SPECIFIC OUTCOME 4 
    Select production options to meet brief objective. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Production options are identified in line with brief objectives and budget constraints. 

    ASSESSMENT CRITERION 2 
    The best production option is selected and reasons for selection are explained in line with brief objectives. 

    ASSESSMENT CRITERION 3 
    Production option selected meets requirements and is made within agreed time frame. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An understanding of print, film, radio, video and web production processes and procedures.
  • Knowledge of the industry, the product and the industry role players.
    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out by the relevant Educational and Training Quality Assurance Body (ETQA). 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the production of marketing communication products. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others to ensure production processes run smoothly. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative strategies exist in the event of current strategies being rejected or failing and there are insufficient resources available. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information so that communication production processes are inline with client and organisational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders when managing a marketing communications production. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems where ongoing production processes selected and used lead to the overall success of the marketing production. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of being culturally sensitive across a range of social contexts when producing the marketing communication, so that it is acceptable and appropriate to a range of people with varying cultural backgrounds. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.