SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Conduct exhibition telemarketing 
SAQA US ID UNIT STANDARD TITLE
117834  Conduct exhibition telemarketing 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard is able to source potential exhibitors, follow-up with invitations and keep records of exhibitors and visitors contacted. Learners will also be able to implement and assess customer satisfaction surveys to evaluate customer satisfaction levels

The qualifying learner is capable of:
  • Assessing and implementing customer satisfaction surveys
  • Short listing potential exhibitors
  • Contacting potential visitors
  • Updating databases
  • Following up on distributed invitations 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners accessing this unit standard will have demonstrated competence in Computer Literacy, Mathematical Literacy, Communication at NQF level 3 or equivalent. 

    UNIT STANDARD RANGE 
    Information could be assembled by, but not necessarily limited to, telephone, fax, electronic or verbal media. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Shortlist potential exhibitors. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Potential exhibitors are contacted following full company procedure. 

    ASSESSMENT CRITERION 2 
    Information received is captured, stored and assessed according to company requirements. 

    ASSESSMENT CRITERION 3 
    Potential exhibitors are short listed against the assessment criteria according to company requirements. 

    SPECIFIC OUTCOME 2 
    Contact potential visitors. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Potential visitors are identified and contacted according to company procedures. 

    ASSESSMENT CRITERION 2 
    Information received is stored and assessed according to company requirements. 

    ASSESSMENT CRITERION 3 
    Follow-up information is monitored and actioned according to company procedures. 

    SPECIFIC OUTCOME 3 
    Update databases. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Exhibitors and visitors are contacted following organisational procedures. 

    ASSESSMENT CRITERION 2 
    Information is captured, sorted and categorised according to company requirements. 

    ASSESSMENT CRITERION 3 
    Reports are initiated according to company requirements and produced in required format. 

    ASSESSMENT CRITERION 4 
    Reports are followed up in accordance with company policy and in required timeframe. 

    SPECIFIC OUTCOME 4 
    Follow up on distributed invitations. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Potential visitors and customers are identified according to company procedures. 

    ASSESSMENT CRITERION 2 
    Potential visitors and customers are contacted in required timeframe and format. 

    ASSESSMENT CRITERION 3 
    Follow-up procedures are monitored according to company policy. 

    SPECIFIC OUTCOME 5 
    Assess and implement customer satisfaction surveys. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Current status of satisfaction is identified and assessed using preset criteria. 

    ASSESSMENT CRITERION 2 
    Customers are informed of business activities in required timeframe and format. 

    ASSESSMENT CRITERION 3 
    Report back is given in the required format and time frame. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA according to the policies and guidelines for assessment and moderation of that ETQA, at its discretion, in terms of agreements reached around assessment and moderation between various ETQAs (including professional bodies). 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Communication and telephone skills
  • Marketing skills and techniques 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems regarding scheduling of exhibitor participants. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with all stakeholders when contacting and sourcing new participants. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities effectively when planning participants' exhibitions. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information during the process of contacting exhibit participants. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with colleagues and potential clients in the process of effective telemarketing. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology when contacting and recording exhibitor participants. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems in understanding the flow and opportunities of prospective business opportunities. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49276   Further Education and Training Certificate (FETC): Trade Exhibitions  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  93997   National Certificate: Contact Centre and Business Process Outsourcing Support  Level 3  NQF Level 03  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. ACADEMY BUSINESS SCHOOL 
    2. BC TRAINING ACADEMY 
    3. BRIGHT IDEA PROJECTS 447 PTY LTD T/A MIND -THE- GAP 
    4. C L SKILLS MANAGEMENT CC 
    5. CUSTOMER CENTRIC SOLUTIONS PTY LTD 
    6. KHULANI SKILLS DEVELOPMENT CENTRE 
    7. MILLENNIUM SOLUTIONS 
    8. OSCAR MADLALA CONSULTING AND PROJECTS CC 
    9. PRODUCTION MANAGEMENT INSTITUTE OF SOUTHERN AFRICA PTY LTD 
    10. SMART THINKERS SKILLS 
    11. THE CONSORTIUM FOR LANGUAGE DIMENSIONAL DYNAMICS 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.