SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Conduct exhibition telemarketing

SAQA US ID	UNIT STANDARD TITLE
117834	Conduct exhibition telemarketing
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	2
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2026-06-30		2029-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

The person credited with this unit standard is able to source potential exhibitors, follow-up with invitations and keep records of exhibitors and visitors contacted. Learners will also be able to implement and assess customer satisfaction surveys to evaluate customer satisfaction levels

The qualifying learner is capable of:

Assessing and implementing customer satisfaction surveys

Short listing potential exhibitors

Contacting potential visitors

Updating databases

Following up on distributed invitations

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

It is assumed that learners accessing this unit standard will have demonstrated competence in Computer Literacy, Mathematical Literacy, Communication at NQF level 3 or equivalent.

UNIT STANDARD RANGE

Information could be assembled by, but not necessarily limited to, telephone, fax, electronic or verbal media.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Shortlist potential exhibitors.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Potential exhibitors are contacted following full company procedure.

ASSESSMENT CRITERION 2

Information received is captured, stored and assessed according to company requirements.

ASSESSMENT CRITERION 3

Potential exhibitors are short listed against the assessment criteria according to company requirements.

SPECIFIC OUTCOME 2

Contact potential visitors.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Potential visitors are identified and contacted according to company procedures.

ASSESSMENT CRITERION 2

Information received is stored and assessed according to company requirements.

ASSESSMENT CRITERION 3

Follow-up information is monitored and actioned according to company procedures.

SPECIFIC OUTCOME 3

Update databases.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Exhibitors and visitors are contacted following organisational procedures.

ASSESSMENT CRITERION 2

Information is captured, sorted and categorised according to company requirements.

ASSESSMENT CRITERION 3

Reports are initiated according to company requirements and produced in required format.

ASSESSMENT CRITERION 4

Reports are followed up in accordance with company policy and in required timeframe.

SPECIFIC OUTCOME 4

Follow up on distributed invitations.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Potential visitors and customers are identified according to company procedures.

ASSESSMENT CRITERION 2

Potential visitors and customers are contacted in required timeframe and format.

ASSESSMENT CRITERION 3

Follow-up procedures are monitored according to company policy.

SPECIFIC OUTCOME 5

Assess and implement customer satisfaction surveys.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Current status of satisfaction is identified and assessed using preset criteria.

ASSESSMENT CRITERION 2

Customers are informed of business activities in required timeframe and format.

ASSESSMENT CRITERION 3

Report back is given in the required format and time frame.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA or an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Moderation of assessment will be conducted by the relevant ETQA according to the policies and guidelines for assessment and moderation of that ETQA, at its discretion, in terms of agreements reached around assessment and moderation between various ETQAs (including professional bodies).

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Communication and telephone skills

Marketing skills and techniques

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems regarding scheduling of exhibitor participants.

UNIT STANDARD CCFO WORKING

Work effectively with all stakeholders when contacting and sourcing new participants.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one's activities effectively when planning participants' exhibitions.

UNIT STANDARD CCFO COLLECTING

Collect, analyse, organise and critically evaluate information during the process of contacting exhibit participants.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively with colleagues and potential clients in the process of effective telemarketing.

UNIT STANDARD CCFO SCIENCE

Use science and technology when contacting and recording exhibitor participants.

UNIT STANDARD CCFO DEMONSTRATING

Understand the world as a set of related systems in understanding the flow and opportunities of prospective business opportunities.

UNIT STANDARD ASSESSOR CRITERIA

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

UNIT STANDARD NOTES

N/A

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	49276	Further Education and Training Certificate (FETC): Trade Exhibitions	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	93997	National Certificate: Contact Centre and Business Process Outsourcing Support	Level 3	NQF Level 03	Passed the End Date - Status was "Reregistered"	2023-07-30	As per Learning Programmes recorded against this Qual

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	B AND T SKILLS DEVELOPMENT TRAININGS