SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Establish, build and maintain client relationships within the financial markets sector 
SAQA US ID UNIT STANDARD TITLE
12884  Establish, build and maintain client relationships within the financial markets sector 
ORIGINATOR
SGB HET Accountancy and Financial Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
FASSET - Financial and Accounting Services SETA 
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is for people with the responsibility of establishing and building client relationships. People credited with this unit standard are able to demonstrate an in-depth understanding of consumer behaviour; initiate interpersonal communication with clients, assess and respond to client needs and maintain and improve client relationships. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
It is assumed that the learner has attained Grade 12 level (or equivalent) English. 

UNIT STANDARD RANGE 
"Consumer buying process" includes:
  • need recognition
  • alternative search and evaluation
  • purchase decision

    "Components of the individual communication process" include:
  • the sender
  • the message
  • the medium
  • the receiver
  • the feedback mechanism

    "The various purchasing roles of an organisation" include:
  • Users
  • Influencers
  • Buyers
  • Deciders
  • Gatekeepers 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an in-depth working knowledge of individual consumer behaviour 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Personal, social, cultural and psychological factors are distinguished in terms of their relationship to, and impact on, consumer behaviour. 

    ASSESSMENT CRITERION 2 
    2. Marketing and situational influences are evaluated in terms of their impact on consumer behaviour. 

    ASSESSMENT CRITERION 3 
    3. The buying process in terms of consumer decision making is described. 

    SPECIFIC OUTCOME 2 
    Demonstrate an in-depth working knowledge of organisational buying behaviour 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Organisational purchasing is differentiated from consumer purchasing in terms of the process and the product. 

    ASSESSMENT CRITERION 2 
    2. The various purchasing roles within a client organisation are identified. 

    ASSESSMENT CRITERION 3 
    3. The purchasing policies and procedures of the client organisation are discovered. 

    SPECIFIC OUTCOME 3 
    Initiate and respond to interpersonal communication with clients 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. The interpersonal communication process is adapted to specific clients and situations. 

    ASSESSMENT CRITERION 2 
    2. Preferred client communication styles and methods are identified and adapted to in specific situations. 

    ASSESSMENT CRITERION 3 
    3. Communication processes are consistent with the circumstances of the situation. 

    SPECIFIC OUTCOME 4 
    Assess and respond to client needs 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Client needs and preferences are matched with available products and services. 

    ASSESSMENT CRITERION 2 
    2. Sales and service strategies developed for clients assist them to maximise product value and benefits. 

    ASSESSMENT CRITERION 3 
    3. Assessments of client needs and preferences clarify the nature and extent of products and services required. 

    ASSESSMENT CRITERION 4 
    4. Client loyalty is built through trustworthy behaviour and consistently meeting their requirements. 

    SPECIFIC OUTCOME 5 
    Maintain and improve client relationships 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Communication channels with the client are kept open and active. 

    ASSESSMENT CRITERION 2 
    2. Feedback is sought regularly from the client with respect to the quality of service provided. 

    ASSESSMENT CRITERION 3 
    3. Service to the client is improved through adaptation to their needs on an ongoing basis. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Accreditation and moderation:

    Accreditation for this Unit Standard shall be from the relevant Education and Training Quality Assurer through formative and summative assessment by a registered Assessor. Assessment should be contextual and be conducted in the workplace as far as possible.

    The relevant NSB and SGB should be notified of any feedback related to this qualification.
  • Assessors must be registered as an Assessor with the relevant ETQA
  • Moderators must be registered as assessors with the relevant ETQA
  • Training providers must be accredited by the relevant ETQA
  • Moderation should include both internal and external moderation where applicable
  • The relevant ETQA will co-ordinate all moderation activities in accordance with their policies and procedures 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • The terminology relating to the Financial Markets and instruments
  • Consumer buying behaviour
  • Communication and interpersonal techniques
  • Company specific products and services 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes. For example, relationship maintenance may depend on the learner's ability to identify and help solve client problems. 

    UNIT STANDARD CCFO ORGANISING 
    Organize and manage oneself and one's activities responsibly and effectively. For example, maintaining good relationships takes an attitude of responsibility on the part of the parties involved. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using language skills in the modes of oral and/or written persuasion. For example, communication effectiveness is always important in establishing, building and maintaining relationships. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Terminology:

    Terminology relating to the Financial Markets can be found in "Who owns Whom's Dictionary of Stock Market Terms" published by Who owns Whom/PSG Online in 2001. ISBN 1-919850-04-X.

    Values:

    The use of tasks and materials in the learning event plan should not discriminate against learners on any grounds proscribed in the Bill of Rights and should promote the orientations outlined in the critical cross-field outcomes.

    Domain:

    Financial Markets 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  23653   National Diploma: Financial Markets  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  FASSET 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.