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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Plan and design product displays 
SAQA US ID UNIT STANDARD TITLE
14170  Plan and design product displays 
ORIGINATOR
SGB Funeral Services 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Personal Care 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard forms part of the Qualification, National Certificate in Funeral Services Practice and is registered at Level 5 on the National Qualifications Framework. Learners working towards this standard will be learning towards the full qualification, or will be involved in or working within a funeral services environment, specialising in marketing and merchandising, where the acquisition of competence against this standard will add value to each individual and the Funeral Industry as a whole.


The qualifying learner is capable of:
  • Establishing objectives for product displays
  • Assessing the display environment for display purposes
  • Assessing the effectiveness of the display design. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification, will have demonstrated competency in
  • Numeracy at NQF Level 4 or equivalent.
  • English, verbal and written communication at NQF Level 4 or equivalent. 

  • UNIT STANDARD RANGE 
  • Range statements which are applicable to the unit standard titles, specific outcomes and assessment criteria are found beneath the applicable assessment criteria.
  • The following range statements are general to the qualification:
  • Techniques for merchandising will include safety issues, customer`s needs and expectations, market trends and hygiene factors
  • Techniques for marking merchandise will include bar coding, product labelling, price stickers, price tags. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Establishing objectives for product displays. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Display objectives are clarified and defined in terms of expectations for the range of products 

    ASSESSMENT CRITERION 2 
    2. The relationship between established display practices and client needs is assessed and evaluated 

    ASSESSMENT CRITERION 3 
    3. Display objectives are recorded and disseminated to all relevant parties 

    SPECIFIC OUTCOME 2 
    Assessing the display environment for display purposes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The competitive environment is assessed to establish the extent of competitors who offer similar displays of products. 

    ASSESSMENT CRITERION 2 
    2. Customer emotions and behaviours are assessed in terms of implications for the displays. 

    ASSESSMENT CRITERION 3 
    3. Display area is identified and display plans are designed to suit display area and display objectives. 

    ASSESSMENT CRITERION 4 
    4. Merchandising display plans are produced according to client needs and organisational requirements. 
    ASSESSMENT CRITERION RANGE 
    Techniques for arranging merchandise will include adjusting shelves, customer accessibility, displaying price tags, promotional signs and special tags
     

    SPECIFIC OUTCOME 3 
    Assessing the effectiveness of the display design. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Display design is assessed against display objectives. 

    ASSESSMENT CRITERION 2 
    2. Utilisation of display area is assessed for effectiveness. 

    ASSESSMENT CRITERION 3 
    3. Shortcomings are identified and remedial action taken. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited and assessors registered by the relevant Education Training Quality Assurance body (ETQA.) 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A broad understanding of principles of buying, buying motives and buying behaviour.
    A broad understanding of product and service knowledge.
    A general understanding of methods and techniques for displaying and presenting products. 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems, which revolve around product and service displays and their design. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one`s activities to continuously assess product displays and their design. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information in order to establish product display objectives. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when providing feedback on product displays. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems where well planned and executed product displays enhance and improve client satisfaction and improve sales figures. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  21789   National Diploma: Funeral Services Practice  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.