SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Assist in the development of marketing plans for a recreation programme or activity 
SAQA US ID UNIT STANDARD TITLE
243621  Assist in the development of marketing plans for a recreation programme or activity 
ORIGINATOR
SGB Sport, Recreation & Fitness 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Sport 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard are able to develop and implement a marketing plan for an identified recreation activity or program; understand how to utilize resources effectively to meet the campaign objectives.

This standard will also add value to learners who are starting their own business and recognize that marketing forms an integral component of any business.

On completion of this unit standard the qualifying learner will be able to:
  • Draft and implement a marketing plan for a recreation program or activity.
  • Identifying and assessing marketing resources required.
  • Utilizing marketing resources to meet objectives.
  • Accounting for marketing resources.
  • Compile and submit a marketing report. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing, and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing resources includes people, time, capital, buildings, space.
  • Marketing strategies includes all forms of marketing communication, direct marketing, relationship marketing, sponsorship, event marketing, public relations and alternate strategies.
  • Media will include electronic, print, outdoor, digital media, e-media and direct media. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Draft and implement a marketing plan for a recreation program or activity. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The objectives of the programme to be marketed is selected and discussed. 
    ASSESSMENT CRITERION RANGE 
    Objectives include program objectives and goals.
     

    ASSESSMENT CRITERION 2 
    The target markets are defined and clearly described. 
    ASSESSMENT CRITERION RANGE 
    Target markets describe the groups included in the program and extend to children, youth, disabled, adults, and senior citizens.
     

    ASSESSMENT CRITERION 3 
    A strategic plan of the marketing process is developed. 
    ASSESSMENT CRITERION RANGE 
    Strategic plan includes defining the mission of the organization, designing the plan based on the organizational objectives and the organisations portfolio.
     

    SPECIFIC OUTCOME 2 
    Identify and assess marketing resources required. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Relevant marketing resources are identified. 
    ASSESSMENT CRITERION RANGE 
    Resources include human resources, equipment, stationery, venues, financial, catering, emergency vehicles and equipment.
     

    ASSESSMENT CRITERION 2 
    The essential resources are located according to organizational requirements. 

    ASSESSMENT CRITERION 3 
    Marketing resources are obtained within agreed time frames. 

    ASSESSMENT CRITERION 4 
    Marketing resources are assessed and evaluated and recommendations are made for any improvement. 

    SPECIFIC OUTCOME 3 
    Utilize marketing resources to meet objectives. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Complete the tasks and activities utilizing the resources as identifed. 

    ASSESSMENT CRITERION 2 
    Marketing resources are allocated to tasks to meet the objectives of the programme. 

    ASSESSMENT CRITERION 3 
    All marketing resources are optimally utilised. 

    ASSESSMENT CRITERION 4 
    Contingencies are defined and described for any remedial action. 

    ASSESSMENT CRITERION 5 
    All resources are fairly, and consistently allocated. 

    SPECIFIC OUTCOME 4 
    Account for marketing resources used in a recreation programme. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Resources are listed and organized in a logical manner. 

    ASSESSMENT CRITERION 2 
    The effective use of resources are documented and recorded. 

    ASSESSMENT CRITERION 3 
    All resources have been accounted for after the programme and are stored safely for future use. 

    SPECIFIC OUTCOME 5 
    Compile and submit a marketing report. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The successes and failures of the marketing plan are well documented and evaluated. 

    ASSESSMENT CRITERION 2 
    A report to the sponsors and management of the organization is submitted for record keeping. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed against this unit standard (including through RPL) may apply to an assessment agency, assessor or provider institution accredited by the relevant Education and Training Quality Assurance body (ETQA), or one with an appropriate memorandum of understanding (MOU) with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard, or assessing this unit standard, must be accredited as a provider with the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA, or one with an appropriate MOU with the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The qualifying learner is able to demonstrate knowledge and understanding of:
  • The marketing needs of a recreation programme.
  • Linking the organizational objectives to the programme objectives.
  • Marketing resources available and their uses.
  • Processes and procedures for the accounting of resources withn a recreation programme.
  • Evaluating a plan.
  • Writing and submitting reports. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Learners are able to identify and solve problems pertaining to marketing resources and their usage and allocation. 

    UNIT STANDARD CCFO WORKING 
    Learners are able to work effectively with others in the utilization and allocation of marketing resources. 

    UNIT STANDARD CCFO ORGANISING 
    Learners are able to organize oneself and one's activities to account for and utilize marketing resources effectively. 

    UNIT STANDARD CCFO COLLECTING 
    Learners are able to collect, evaluate, organize and critically evaluate information pertaining to the allocation, use and accounting of resources. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  58163   Further Education and Training Certificate: Community Recreation  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.