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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Carry out marketing administration within agreed parameters 
SAQA US ID UNIT STANDARD TITLE
252213  Carry out marketing administration within agreed parameters 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10039  Carry out marketing administration within agreed parameters  Level 4  NQF Level 04  10   

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to track budgets, monitor success factors and evaluate brand health while tracking prices. They will also be able to monitor the activities of competitors as well as maintain and recognise brand and corporate materials.

The qualifying learner is capable of:
  • Tracking budgets in accordance with marketing needs.
  • Monitoring critical success factors and key indicators of brand health.
  • Tracking pricing.
  • Monitoring competitors activities.
  • Maintaining brand and corporate identify materials. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 
    		•

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Budget including sales, marketing, advertising and promotional pricing.
  • Communications including oral, written and visual.
  • Appropriate sources to monitor competitor activities including price lists, promotional packs, products and people. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Track budgets in accordance with marketing needs. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Records on agreed system are maintained for control. 

    ASSESSMENT CRITERION 2 
    Budgetary controls and accounting checks are carried out according to specified criteria. 

    ASSESSMENT CRITERION 3 
    Actual vs. estimated are tracked according to set targets. 

    ASSESSMENT CRITERION 4 
    Variances are reported to relevant authorities. 

    ASSESSMENT CRITERION 5 
    Budgetary status reports are compiled and supplied to management within agreed time frames. 

    SPECIFIC OUTCOME 2 
    Monitor critical success factors and key indicators of brand health. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Brand performance vs. targeted performance is tracked. 

    ASSESSMENT CRITERION 2 
    Relevant brand health measurements are quantified for assessment. 

    ASSESSMENT CRITERION 3 
    Relevant brand health measurements are sourced internally and externally. 

    ASSESSMENT CRITERION 4 
    Brand health results are communicated to all relevant stakeholders. 

    SPECIFIC OUTCOME 3 
    Track pricing. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Tracking system for pricing is designed for implementation. 

    ASSESSMENT CRITERION 2 
    Competitor pricing is tracked. 

    ASSESSMENT CRITERION 3 
    Relevant data is captured into system. 

    ASSESSMENT CRITERION 4 
    Variances are measured against agreed pricing range. 

    ASSESSMENT CRITERION 5 
    Performance of pricing strategy is reported on to appropriate stakeholders. 

    SPECIFIC OUTCOME 4 
    Monitor competitor's activities. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Customer intelligence is maintained on database. 

    ASSESSMENT CRITERION 2 
    Appropriate sources are identified and utilised for information gathering. 

    ASSESSMENT CRITERION 3 
    Competitor activities are benchmarked to specified performance. 

    ASSESSMENT CRITERION 4 
    Competitive activity report is communicated to all stakeholders. 

    SPECIFIC OUTCOME 5 
    Maintain brand and corporate identity materials. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Guard books are maintained for brand history. 

    ASSESSMENT CRITERION 2 
    Brand identity information is updated whenever there are shifts in identity. 

    ASSESSMENT CRITERION 3 
    Colour standards and artwork files are recorded and updated whenever changes are made in accordance with change tracking procedures. 

    ASSESSMENT CRITERION 4 
    Pack-shots are updated in records systems. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A comprehensive understanding of administrative knowledge and techniques.
  • A basic understanding legal processes with regard to marketing administration.
  • An all rounded and generic understanding of the industry, the product and the industry role players. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the carrying out of activities in marketing administration. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that all marketing administration is carried out within agreed parameters. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative activities exist in the event of marketing administrative problems occurring. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information related to the administration of budgets, brand health, pricing, competitor activities and brand identity. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively regarding marketing administration and its parameters. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems in that the success of marketing administration depends on carrying out various related activities. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of:
  • Developing entrepreneurial opportunities during the process of tracking and monitoring marketing administration issues. 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10039, "Carry out marketing administration within agreed parameters", Level 4, 10 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  93997   National Certificate: Contact Centre and Business Process Outsourcing Support  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered"     		 2023-07-30  As per Learning Programmes recorded against this Qual 
    Elective  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-07-30  As per Learning Programmes recorded against this Qual 
    Elective  71729   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Helen Nicholson & Associates 
    2. KweLanga Training (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.