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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Research and analyse competitor strategies 
SAQA US ID UNIT STANDARD TITLE
252239  Research and analyse competitor strategies 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is intended for people who work in the buying/planning function of an organisation. They could be responsible for either the buying or the planning function or both functions depending on the size of the company. People who operate in these functions need to be able to understand their competitor strategy if they are to provide their organisation with the means to compete for the customer's buying power.

Persons credited with this unit standard will be able to analyse own and competitor's ranges, compare the marketing, pricing and value added service strategies offered by their competitors and their own company thereby being in a position to suggest strategies that would put their own organisation one step ahead of their competitors. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
It is assumed that the learner is competent in Communication and Mathematical Literacy at NQF Level 4. 

UNIT STANDARD RANGE 
N/A 

Specific Outcomes and Assessment Criteria: 

SPECIFIC OUTCOME 1 
Analyse own and competitor's ranges. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
The range of two competitors is identified and compared to the products and range of the organisation. 

ASSESSMENT CRITERION 2 
The range advantages of two competitors are identified as they impact on own organisation. 

ASSESSMENT CRITERION 3 
The advantages of own organisation's range are identified as they impact on the competitors. 

ASSESSMENT CRITERION 4 
Opportunities are identified as they apply to own organisation. 

ASSESSMENT CRITERION 5 
Threats are identified as applicable to own organisation. 

ASSESSMENT CRITERION 6 
A plan of action to improve the organisation's range is proposed in terms of the identified opportunities and threats. 

SPECIFIC OUTCOME 2 
Compare the marketing strategies of competitor and own company. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
The Marketing strategies of two competitors is compared to own organisation. 

ASSESSMENT CRITERION 2 
The marketing advantages of two competitors are identified as they impact on own organisation. 

ASSESSMENT CRITERION 3 
The advantages of own marketing strategies are identified as they impact on the competitors. 

ASSESSMENT CRITERION 4 
Opportunities are identified as they apply to own organisation. 

ASSESSMENT CRITERION 5 
Threats are identified as applicable to own organisation. 

ASSESSMENT CRITERION 6 
A plan of action is drafted to propose improvement of the organisation's marketing strategy in terms of the identified opportunities and threats. 

SPECIFIC OUTCOME 3 
Compare the pricing strategies of competitor and own company. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
The pricing strategies of two competitors is compared to own organisation. 

ASSESSMENT CRITERION 2 
The pricing advantages of two competitors are identified as they impact on own organisation. 

ASSESSMENT CRITERION 3 
The pricing advantages of own organisation are identified as they impact on the competitors. 

ASSESSMENT CRITERION 4 
Opportunities are identified as they apply to own organisation. 

ASSESSMENT CRITERION 5 
Threats are identified as applicable to own organisation. 

ASSESSMENT CRITERION 6 
A plan of action is proposed to improve the organisation's pricing strategy in terms of the identified opportunities and threats. 

SPECIFIC OUTCOME 4 
Compare the value added service strategies of competitor and own organisation. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
The value added service strategies of two competitors is compared to own organisation. 

ASSESSMENT CRITERION 2 
The advantages of two competitor's value added service are identified as they impact on own organisation. 

ASSESSMENT CRITERION 3 
The advantages of own organisation's value added service are identified as they impact on the competitors. 

ASSESSMENT CRITERION 4 
Opportunities are identified as they apply to own organisation. 

ASSESSMENT CRITERION 5 
Threats are identified as applicable to own organisation. 

ASSESSMENT CRITERION 6 
A plan of action is proposed to improve the organisation's value added services in terms of the identified opportunities and threats. 


UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA or an ETQA; which has a MOU with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA, according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Implementing a SWAT analyses.
  • Organisation's methodology for developing a range, product selection and branding.
  • Product knowledge in own area of responsibility.
  • Organisation's marketing strategy.
  • Organisation's pricing strategy.
  • Organisation's value added service strategy. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Solving problems.

    Refer to all Specific Outcomes. 

    UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team.

    Refer to the following Specific Outcomes:
  • Compare the marketing strategies of competitor and own company.
  • Compare the value added service strategies of competitor and own organisation. 

  • UNIT STANDARD CCFO ORGANISING 
    Organise oneself and ones activities.

    Refer to all Specific Outcomes. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information.

    Refer to all Specific Outcomes. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related system.

    Refer to all Specific Outcomes. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  59299   National Certificate: Wholesale and Retail: Buying Planning  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  W&RSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Edutel Wholesale & Retail Academy 
    2. IQ Group Holdings (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.