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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Determine an organisations target market 
SAQA US ID UNIT STANDARD TITLE
252242  Determine an organisations target market 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  9 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is intended for people who work in the buying/planning function of an organisation. Irrespective of whether they buy goods or are responsible for the planning function or both, it is vital they understand the target market of their organisation.

Persons credited with this unit standard will be able to:
  • Explain the methodology of customer categorising.
  • Explain the impact of various factors on the behaviour of customers.
  • Evaluate the product and marketing strategy of the organisation. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner is competent in:
  • Communication at NQF Level 4.
  • Mathematical Literacy at NQF Level 4. 
    		•

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the methodology of customer categorising. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Customer categories are identified as they relate to the target market and ranges of merchandise in an organisation. 

    ASSESSMENT CRITERION 2 
    A profile of each of the identified categories is drawn up showing their preferred buying habits and product choices. 

    SPECIFIC OUTCOME 2 
    Explain the impact of various factors on the behaviour of customers. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Identify the factors that may influence customer buying preferences as they apply to the industry. 

    ASSESSMENT CRITERION 2 
    Analyse the impact that these factors have on customer behaviour and consumer buying preferences as they apply to the industry. 

    ASSESSMENT CRITERION 3 
    Identify the shopping patterns of consumers in the different categories of consumers used by an organisation. 

    SPECIFIC OUTCOME 3 
    Evaluate the product and marketing strategy of the organisation. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Describe the target market as it applies to an organisation. 

    ASSESSMENT CRITERION 2 
    Describe the shopping behaviour of the target market as it applies to an organisation. 

    ASSESSMENT CRITERION 3 
    Evaluate the products offered by the organisation in terms of the needs of an organisation's target market. 

    ASSESSMENT CRITERION 4 
    Evaluate the organisation's marketing strategy in terms of the categories of consumers targeted by an organisation. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA or an ETQA; which has a MOU with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA, according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • The concept of LSM groupings as it applies to the South African economy.
  • A profile of each of the LSM groups.
  • Factors which influence customer buying preferences and the impact that these factors have on customer behaviour and consumer buying preferences.
  • The shopping patterns of consumers in the different LSM groupings.
  • The target market of the organisation.
  • The shopping behaviour of the organisation's target market.
  • The type of product that would meet the needs of the identified target market.
  • The procedures for marketing the store to its target market.
  • The marketing strategy of the organisation. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and ones activities.

    Refer to the following Specific Outcome:
  • Evaluate the product and marketing strategy of the organisation. 
    		•

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information.

    Refer to all Specific Outcomes. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related system.

    Refer to all Specific Outcomes. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  59299   National Certificate: Wholesale and Retail: Buying Planning  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  W&RSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.