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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Advocate intellectual property rights and value 
SAQA US ID UNIT STANDARD TITLE
252445  Advocate intellectual property rights and value 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of the learning is to advocate intellectual property rights and value to various target groups to ensure the protection of intellectual property rights and value. Credited learners can advocate intellectual property rights and value within a specific strategy and paradigm, taking into account economic, political, cultural and/or social perspectives regarding intellectual property rights and value.

Advocacy is a transferable competence, required in various fields, especially where social change and redress are an imperative. Advocacy facilitates policy change, education, creating awareness, etc. Advocacy is required to ensure that the creators of intellectual property understand their rights and its value, and that intellectual property rights and value are protected, and exploited for the benefit of not only the creators but South African society at large.

Credited learners are capable of:
  • Analysing intellectual property advocacy target groups.
  • Developing intellectual property advocacy purpose within given strategies.
  • Selecting intellectual property advocacy methods.
  • Communicating intellectual property advocacy messages. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credits and level assigned to this unit standard is based on the assumption that learners have already attained the following competencies:
  • Communication and language at NQF Level 4. 

  • UNIT STANDARD RANGE 
    Advocacy refers generally to educating, informing, creating awareness, and stimulating action. This can include advocacy for policy changes, analysing information, keeping up to date, etc. with the aim of advocating intellectual property rights and value. Advocacy should be aimed at least at provincial level, and not just at an individual/peer level, but does not have to include advocacy at a national or international level. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse intellectual property advocacy target groups. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    All relevant characteristics that impact on how to advocate are taken into account. 

    ASSESSMENT CRITERION 2 
    Target group requirements are compared with the relevance and importance of advocacy messages. 
    ASSESSMENT CRITERION RANGE 
    Target groups can include the public, government, intellectual property owners and/or creators, etc.
     

    ASSESSMENT CRITERION 3 
    Different target groups are differentiated based on their advocacy and communication requirements. 

    ASSESSMENT CRITERION 4 
    Profiles developed of target groups and their intellectual property rights identified in specific contexts are comprehensive for such contexts and based on verifiable information. 

    ASSESSMENT CRITERION 5 
    Intellectual property rights and value issues are described in terms of identified economic, political, cultural and/or social perspectives. 

    SPECIFIC OUTCOME 2 
    Develop intellectual property advocacy purpose within given strategies. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Existing philosophies, models, goals, concepts, issues and/or practices in advocating intellectual property rights and value are identified from relevant sources. 

    ASSESSMENT CRITERION 2 
    The growth of intellectual property protection in South Africa is described in terms of underlying philosophies and drivers of change. 
    ASSESSMENT CRITERION RANGE 
    Drivers of change can include economic, social, political and cultural drivers.
     

    ASSESSMENT CRITERION 3 
    Advocacy purpose is based on specific needs for change and is justified in terms of addressing the specific needs. 

    ASSESSMENT CRITERION 4 
    Purpose is appropriate for identified target groups. 

    ASSESSMENT CRITERION 5 
    Purpose relates to given overall advocacy strategy and paradigm, and identifies relevant roles in intellectual property advocacy according to specific paradigm requirements. 

    ASSESSMENT CRITERION 6 
    Channels, media and means of communication for advocacy are selected appropriate for the identified purpose of advocacy for specific contexts. 

    ASSESSMENT CRITERION 7 
    Existing partnerships, collaborations, and networks are evaluated in terms of alignment with advocacy purpose. 

    SPECIFIC OUTCOME 3 
    Select intellectual property advocacy methods. 
    OUTCOME RANGE 
    Methods include communication of issues, dissemination of information, lobbying for policy changes, etc. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Methods are appropriate for specific target groups. 

    ASSESSMENT CRITERION 2 
    Communication formats and media are appropriate for selected advocacy methods. 

    ASSESSMENT CRITERION 3 
    Advocacy methods are relevant for, feasible within and meet requirements of specific contexts/environments. 

    ASSESSMENT CRITERION 4 
    Range of advocacy methods is appropriate for the scope of advocacy and addresses all issues and concepts related to rights and value that are relevant for specific contexts. 

    ASSESSMENT CRITERION 5 
    Advocacy methods are justified in terms of attracting attention to critical issues/messages. 

    ASSESSMENT CRITERION 6 
    Agreed ethical and relevant legal requirements are adhered to. 

    SPECIFIC OUTCOME 4 
    Communicate intellectual property advocacy messages. 
    OUTCOME RANGE 
    Communication can include lobbying for policy change, educating groups, creating awareness, etc. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Information contained in messages is current, accurate in terms of use of terms and meaning, and all terms are explained for specific target group levels of understanding. 

    ASSESSMENT CRITERION 2 
    Language and register are appropriate in terms of the background and characteristics of specific target groups. 

    ASSESSMENT CRITERION 3 
    Communication adheres to agreed plans, schedules and budgets. 

    ASSESSMENT CRITERION 4 
    Technology is used effectively for specific contexts and messages, and communication meets the requirements of selected channels and media. 

    ASSESSMENT CRITERION 5 
    Communication content is comprehensive in terms of the purpose of advocacy and target group needs. 

    ASSESSMENT CRITERION 6 
    Agreed ethical principles and relevant legal requirements are adhered to at all times. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessment of learner achievements takes place at providers accredited by a relevant ETQA (RSA, 1998b) for the provision of programs that result in the outcomes specified for this unit standard.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:
  • Indigenous knowledge systems.
  • Target group profiling.
  • Intellectual property rights and economic, political, cultural and/or social value.
  • Existing philosophies, models, goals, concepts, issues and/or practices in advocating intellectual property rights and value.
  • Intellectual property protection in South Africa, underlying philosophies and drivers of change.
  • Advocacy strategies and paradigms, and intellectual property advocacy methods and messages.
  • Communication channels, formats, media and means of communication for advocacy.
  • Ethical and legal requirements.
  • Language and register. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems where responses to problems show that such critical and creative thinking has been used to make responsible decisions when different target groups are differentiated based on their advocacy and communication requirements, advocacy purpose is based on specific needs for change and is justified in terms of addressing the specific needs, existing partnerships, collaborations, and networks are evaluated in terms of alignment with advocacy purpose, advocacy methods are appropriate for specific target groups, and advocacy methods are justified in terms of attracting attention to critical issues/messages. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community when advocacy purpose is appropriate for identified target groups, and purpose relates to given overall advocacy strategy and paradigm. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively when agreed ethical and relevant legal requirements are adhered to, and communication adheres to agreed plans, schedules and budgets. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information when profiles developed of target groups and their intellectual property rights identified in specific contexts are comprehensive for such contexts and based on verifiable information, intellectual property rights and value issues are described in terms of identified economic, political, cultural and/or social perspectives, and existing philosophies, models, goals, concepts, issues and/or practices in advocating intellectual property rights and value are identified from relevant sources. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematic and/or language skills in the modes of oral and/or written presentation when channels, media and means of communication for advocacy are selected appropriate for the identified purpose of advocacy for specific contexts, communication formats and media are appropriate for selected advocacy methods, and information contained in messages is current, accurate in terms of use of terms and meaning, all terms are explained for specific target group levels of understanding, language and register are appropriate in terms of the background and characteristics of specific target groups, and communication content is comprehensive in terms of the purpose of advocacy and target group needs. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others when the range of advocacy methods is appropriate for the scope of advocacy and addresses all issues and concepts related to rights and value that are relevant for specific contexts, and technology is used effectively for specific contexts and messages, and communication meets the requirements of selected channels and media. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation when all relevant characteristics that impact on how to advocate are taken into account, target group requirements are compared with the relevance and importance of advocacy messages, the growth of intellectual property protection in South Africa is described in terms of underlying philosophies and drivers of change, and identifies relevant roles in intellectual property advocacy according to specific paradigm requirements, and advocacy methods are relevant for, feasible within and meet requirements of specific contexts/environments. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Notes to Assessors:

    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the learner is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the learner can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  59387   National Certificate: Intellectual Property Administration  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered" 
    2012-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.