SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage an effective communication plan in extension and development in a simple setting 
SAQA US ID UNIT STANDARD TITLE
253023  Manage an effective communication plan in extension and development in a simple setting 
ORIGINATOR
SGB Agricultural Extension 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 01 - Agriculture and Nature Conservation Primary Agriculture 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  15 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard will contribute to the qualitative development of learners by providing skills and knowledge on guiding communities towards the establishment of sustainable community development.

The learner will be able to relate to the different needs and sentiments of a specific community as it relates to extension. In addition the learner will be well positioned to extend their learning and practice into other areas of extension or management and practice at higher levels.

The learner achieving this unit standard will be able to:
  • Design and implement a communication plan for the purpose of learning, informing, educating, instructing, persuading, negotiating, etc. in a simple setting.
  • Manage and evaluate a communication plan for the purpose of learning, informing, educating, instructing, persuading, negotiating, etc. in a simple setting.
  • Support communication in a variety of communication settings in which they can extend their learning and practice into other areas of applied agricultural, social and development research and practice.
  • Create a foundation for effective communication, dialogue and interaction at many levels for various purposes (e.g. education, instruction, etc.). 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners attempting this unit standard should have a basic understanding of the dynamics of communication, dialogue and interaction. 

    UNIT STANDARD RANGE 
  • Communication refers to but it not limited to all human interactions designed to exchange, share, engage information for the purpose of learning, informing, educating, instructing, persuading, negotiating, etc.
  • Range of recipients: Recipients refers to but is not limited to farmers, supervisors, scientists, communities, community leaders, learners, colleagues.
  • Communication setting refers to but is not limited to individual, group and mass communication.
  • In a single work area refers to but is not limited to a geographical area of responsibility, single discipline, or specific target audience.
  • Tools refers to but is not limited to communication aids such as pamphlets, posters, videos, construction models, transparencies, slides, electronic graphics, etc.
  • Equipment refers to but is not limited to equipment such as audio equipment, OHP, data projectors, cameras, video players, demonstration tools, flipcharts, etc. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Assess a client situation to establish a communication plan suitable to the needs of the recipients. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The audience and their characteristics are identified and assessed according to communication strategies. 

    ASSESSMENT CRITERION 2 
    Relevant issues of the audience are identified and assessed in order to establish the appropriate communication plan. 

    ASSESSMENT CRITERION 3 
    Other relevant stakeholders are identified and their relationship with clients are explained. 

    SPECIFIC OUTCOME 2 
    Design a development communication plan in a variety of communication settings within a single work area. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An appropriate message/exchange is developed by utilising tools appropriate to the setting. 

    ASSESSMENT CRITERION 2 
    Outcomes of plan are clearly articulated and integrated with parallel extension plan and indicators and means of verification for monitoring and evaluation are identified. 

    ASSESSMENT CRITERION 3 
    Means, methods, tools and channels of communication relevant to the audience and message/exchange are identified and selected for incorporation into the plan. 

    ASSESSMENT CRITERION 4 
    Communication partnerships are identified. 

    ASSESSMENT CRITERION 5 
    Overall plan is documented graphically and in writing. 

    ASSESSMENT CRITERION 6 
    Steps for implementation are listed and the link to/Integration with broader extension plan is demonstrated. 

    ASSESSMENT CRITERION 7 
    Resources required to implement are identified. 

    SPECIFIC OUTCOME 3 
    Implement and manage an effective development communication plan in a variety of communication settings within a single work area. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Processes and systems to implement the plan are established. 

    ASSESSMENT CRITERION 2 
    Implementation steps in plan are followed. 

    ASSESSMENT CRITERION 3 
    Resources needed to complete the plan are acquired and mobilised. 

    ASSESSMENT CRITERION 4 
    Team members are authorised to complete the plan. 

    ASSESSMENT CRITERION 5 
    Progress is reviewed at determined intervals against the plan. 

    ASSESSMENT CRITERION 6 
    Records relevant to the plan are kept in the required formats and places and are current, complete, and concise. 

    ASSESSMENT CRITERION 7 
    All relevant stakeholders are kept informed of progress at appropriate intervals. 

    ASSESSMENT CRITERION 8 
    Outcomes of actions and effect of tools selected are recorded. 

    ASSESSMENT CRITERION 9 
    Contingency actions are implemented to realign the plan when current project status differs from original plan. 

    SPECIFIC OUTCOME 4 
    Evaluate an implemented development communication plan in a variety of communication settings within a single work area. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An appropriate instrument to evaluate the communication plan is designed and explained. 

    ASSESSMENT CRITERION 2 
    Relevant data is collected and organised. 

    ASSESSMENT CRITERION 3 
    Conclusions and recommendations are formulated and defended. 

    ASSESSMENT CRITERION 4 
    Actual outcomes are compared to intended outcomes and variances are identified. 

    ASSESSMENT CRITERION 5 
    Collected and organised data are assessed and interpreted against indicators given in the plan. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed, (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider through the relevant ETQA by SAQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • Concepts communication, planning, implementing, managing, evaluating, interpreting, communication tools, evaluation instrument.
  • Purposes of communication, planning, implementing, managing, evaluating, interpreting, communication tools, evaluation instruments as they relate to extension and development.
  • Characteristics of communications, plans, management, an evaluation, an interpretation, communication tools, evaluation instruments.
  • Relevance of communication, planning, managing, evaluating, interpreting, communication tools, evaluation instruments to extension.
  • Effect of the appropriate/inappropriate choice of communication plans and tools.
  • Effect of the appropriate/inappropriate choice of processes and systems. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking to address agricultural issues. 

    UNIT STANDARD CCFO ORGANISING 
    Organize and manage one-self and activities when participating as project team member. 

    UNIT STANDARD CCFO COLLECTING 
    Collect and organise information when delivering reports. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively and responsibly with stakeholders and the community and when reporting problem areas. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems when transferring technology from one entity to the other. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive across a range of social contexts when interacting and communicating with communities. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  59550   National Certificate: Agricultural Extension  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  AgriSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.