SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Evaluate a visually merchandised display 
SAQA US ID UNIT STANDARD TITLE
258217  Evaluate a visually merchandised display 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 3  NQF Level 03  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is intended for people who are responsible for displaying merchandise visually in a wholesale or retail outlet.

These people need to understand the principals of visual merchandising in order to be able to display merchandise visually.

Qualifying learners will be capable of:
  • Evaluating focal points in a visual display.
  • Evaluating the use of scale and proportion in a visual display.
  • Evaluating the principles of design in a visual display.
  • Evaluating the use of lighting in visual display. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:

    Communication at NQF Level 2. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Evaluate focal points in a visual display. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Focal points are defined in terms of established visual merchandising practices. 

    ASSESSMENT CRITERION 2 
    The purpose of focal points is explained in terms of its application in a display. 

    ASSESSMENT CRITERION 3 
    The distinction and relationship between displays and store set-up is explained in terms of focal points. 

    ASSESSMENT CRITERION 4 
    Focal points are identified and evaluated and the rationale for their location is explained in a presented display. 

    SPECIFIC OUTCOME 2 
    Evaluate the use of scale and proportion in a visual display. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The distinction between scale and proportion is explained in terms of established visual merchandising practises. 

    ASSESSMENT CRITERION 2 
    The relationship between scale and proportion is explained with examples of visual displays. 

    ASSESSMENT CRITERION 3 
    The application of scale and proportion is evaluated in a presented display. 

    SPECIFIC OUTCOME 3 
    Evaluate the principles of design in a visual display. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The principles of design are explained according to the fundamentals of visual arts. 
    ASSESSMENT CRITERION RANGE 
    Design elements may include, but are not limited to:
  • Scale and proportion, focal points, rhythm, line, texture, balance, pattern, shape, colour and lighting.
     

  • ASSESSMENT CRITERION 2 
    Design approaches are described in terms of the lifestyle image to be portrayed. 
    ASSESSMENT CRITERION RANGE 
    Design approaches may include, but are not limited to:
  • Classic, contemporary and modern.
     

  • ASSESSMENT CRITERION 3 
    The application of design and design principals is evaluated in a presented display. 

    SPECIFIC OUTCOME 4 
    Evaluate the use of lighting in visual display. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The effect of lighting on visual merchandising displays is explained in terms of the impact it has on the display. 

    ASSESSMENT CRITERION 2 
    The lighting used by the organisation is explained as applicable to the organisation. 

    ASSESSMENT CRITERION 3 
    The visual merchandiser's role in maintaining lighting for displays is explained in terms of safety, organisational and legal requirements. 

    ASSESSMENT CRITERION 4 
    The use of lighting is evaluated in a presented display. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any institution offering learning that will enable achievement of this unit standard and the related Exit Level Outcomes of the Qualification must be accredited by the relevant Education and Training Quality Assurance (ETQA) body.
  • External Moderation of assessment will be overseen by the relevant ETQA at its discretion.
  • The accredited Training Provider will oversee internal moderation of assessment.
  • Internal and external moderation should encompass achievement of competence described in the specific outcomes of the unit standard as well as the integrated competence described in the purpose of the unit standard. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Life style images as promoted by the organisation.
  • Organisational policy and procedures for the maintenance of lights and lighting in the organisation. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems associated with incorrectly applied merchandising principals by employing responsible decision-making and creative thinking. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group or role-players when erecting visual merchandise displays in an outlet. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in discharging ones duties and responsibilities within the Wholesale and Retail business. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using appropriate modes of oral and/or written persuasion in dealing with all role-players to achieve the required display in a Wholesale and Retail outlet. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world, as a set of related systems by recognising that well displayed merchandise will have a major impact on the image of the organisation and sales for the outlet. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  63409   National Certificate: Wholesale and Retail Operations  Level 3  NQF Level 03  Reregistered  2023-06-30  W&RSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 2013/077851/07 South Africa (Pty) Ltd 
    2. Aboutlearning Pty Ltd 
    3. Braune Training (Pty) Ltd 
    4. C C S SKills Development 
    5. D Z D TRADING AND PROJECTS 24 
    6. Gain-learning Today Leading Tomorrow cc 
    7. HPS ACADEMY (PTY) LTD 
    8. Lightbrary Development Solutions Pty Ltd 
    9. Luleka Business Academy 
    10. Marsillo Consulting 
    11. Michris Consulting And Global Skills 
    12. MSC Education Holdings Pty Ltd 
    13. Nela Kahle 80 cc 
    14. Related Education Pty Ltd 
    15. The Ed Agency Pty Ltd 
    16. Timnet Management Consulting 
    17. Visual Excellence Trading 508 (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.