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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Ensure the collaboration of functions within the supply chain to improve the demand creation process 
SAQA US ID UNIT STANDARD TITLE
377581  Ensure the collaboration of functions within the supply chain to improve the demand creation process 
ORIGINATOR
SGB Food 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 06 - Manufacturing, Engineering and Technology Manufacturing and Assembly 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  NQF Level 06  18 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is aimed at senior managers in the functions that comprise the supply chain of a Fast Moving Consumer Goods manufacturing organisation.

The focus is on demand creation and marketing strategy and the need for senior managers and their teams within the supply chain to collaborate in such a way that demand is created and marketing strategy is successfully implemented.

The qualifying learner is capable of:
  • Demonstrating understanding of demand creation and marketing strategy.
  • Analysing the marketing strategy of a selected FMCG business in relation to competing businesses, brands and products.
  • Making recommendations to improve the contribution of functions within the supply chain to the success of new product launches.
  • Making recommendations to improve the contribution of functions within the supply chain to the success of brand promotions.
  • Making recommendations to improve the efficacy of collaboration within the supply chain to sales forecasts and unexpected changes to sales forecasts. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner has:
  • Experience in a sensitive consumer manufacturing process.
  • An understanding of the value chain of the learner's production process. 

  • UNIT STANDARD RANGE 
    The scope and level of this unit standard is indicated by range statements related to the specific outcomes.

    The demand creation process means a series of strategies that create demand with consumers.

    New product development means the research and development required to develop, market, produce, pack, distribute and launch a new product.

    Typical contexts for the skill are:
  • Customer Relationship Management.
  • Channel and Market segmentation.
  • Brand Management.
  • Packaging Material.
  • Distribution Strategies.
  • Adaptation to process and packaging technology according to the specifications of the new product.

    The work reflected in this unit standard requires experience in and strategic understanding of the learner's value chain. The work will be guided by relevant legislation, operating procedures, manufacturers' specifications and marketing and customer strategies. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate understanding of demand creation and marketing strategy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The important concepts underlying demand creation and the formulation of a marketing strategy are demonstrated according to recognized theory and practice. 
    ASSESSMENT CRITERION RANGE 
    The concepts include but are not limited to market segmentation, the marketing mix and its relationship to target markets, product positioning, brands and brand management, product life cycles and promotional strategies.
     

    ASSESSMENT CRITERION 2 
    The method of monitoring brand share and brand share movement by the learner's entity is described according to the entity's policies and procedures. 

    SPECIFIC OUTCOME 2 
    Analyse the brand strategy of a selected FMCG brand in relation to competing brands. 
    OUTCOME RANGE 
    The brand and the competing brands identified must be distributed nationally. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The brand strategy of a selected FMCG brand is analysed and compared to a competing brand. 
    ASSESSMENT CRITERION RANGE 
    The comparison and analysis should include reference to: Segmentation strategy and target markets, marketing mix, product positioning, branding, brand share and brands share movement, and product life cycles.
     

    SPECIFIC OUTCOME 3 
    Review a recent new product launch and make recommendations on how the functions within the supply chain can improve new product launches. 
    OUTCOME RANGE 
    The functions within the supply chain include: marketing, procurement, manufacturing, warehousing, logistics and sales functions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The rationale for the new product is described in terms of marketing strategy. 

    ASSESSMENT CRITERION 2 
    The process followed in new product development from conceptualization to launch is described. 
    ASSESSMENT CRITERION RANGE 
    The process elements include but are not limited to idea generation, idea refinement, project definition, conceptualization, feasibility, commercialization, launch.
     

    ASSESSMENT CRITERION 3 
    The contribution made by the functions within the supply chain to the success of the new product is evaluated. 

    ASSESSMENT CRITERION 4 
    Recommendations are generated to improve the contribution made by the functions within the supply chain to the future success of new product launches. 

    SPECIFIC OUTCOME 4 
    Review a recent brand promotion and make recommendations on how the functions within the supply chain can improve brand promotions. 
    OUTCOME RANGE 
    The functions within the supply chain include: marketing, procurement, manufacturing, warehousing, logistics and sales functions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The rationale for the brand promotion is described in terms of marketing strategy. 

    ASSESSMENT CRITERION 2 
    The stages that were followed in the brand promotion from conceptualization to implementation are described. 

    ASSESSMENT CRITERION 3 
    The contribution made by the functions within the supply chain to the success of the brand promotion is evaluated. 

    ASSESSMENT CRITERION 4 
    Recommendations are generated to improve the contribution made by the functions within the supply chain to the future success of brand promotions. 

    SPECIFIC OUTCOME 5 
    Make recommendations to improve the efficacy of collaboration within the supply chain to sales forecasts and unexpected changes to sales forecasts. 
    OUTCOME RANGE 
    The functions within the supply chain include: marketing, procurement, manufacturing, warehousing, logistics and sales functions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The sales forecasting methodology used by the learners entity is described according to the entities policies and procedures. 
    ASSESSMENT CRITERION RANGE 
    Should include long term strategic forecasts, annual forecasts and periodic reviews in response to changing circumstances and conditions.
     

    ASSESSMENT CRITERION 2 
    Factors that influence sales forecasts and actual sales are identified and their impact described. 
    ASSESSMENT CRITERION RANGE 
    Factors include but are not limited to: Seasonality, economic fundamentals, weather, deals and promotions, competitor activity.
     

    ASSESSMENT CRITERION 3 
    The efficacy of collaboration between the functions within the supply chain in terms of response to sales forecasts and changes to sales forecasts is evaluated. 

    ASSESSMENT CRITERION 4 
    Recommendations are generated to improve the efficacy of collaboration between the functions within the supply chain in terms of response to sales forecasts and changes to sales forecasts. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    N/A 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    N/A 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in relation to the collaboration of functions in the supply chain in the demand creation process. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the evaluation of collaboration between functions within the supply chain in the demand creation process and in making recommendations for improvement. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information in order to develop proposals for the improvement of collaboration of functions within the supply chain in the demand creation process. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with stakeholders in the evaluation of collaboration between functions within the supply chain in the demand creation process and in making recommendations for improvement. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to compare and analyse brand share and brand share movement. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems in the evaluation of collaboration between functions within the supply chain in the demand creation process and in making recommendations for improvement. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Being culturally sensitive across a range of social contexts when making proposals for the improvement of collaboration of functions within the supply chain in the demand creation process. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  80686   National Diploma: Supply Chain Management: Sensitive Consumer Products  Level 6  NQF Level 06  Reregistered  2023-06-30  FOODBEV 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.