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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce Honours in Business Marketing 
SAQA QUAL ID QUALIFICATION TITLE
117890  Bachelor of Commerce Honours in Business Marketing 
ORIGINATOR
Stadio (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Honours Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  EXCO 0821/24  2020-09-29  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
94850  Bachelor of Commerce Honours in Business Marketing  Not Applicable  NQF Level 08  120  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The qualification consolidates and deepens the learner's knowledge in the discipline concerned. The qualification involves a high degree of theoretical and exploratory engagement combined with a component of practical application of knowledge relevant to the challenges in the world of work. Complementary to this, the qualification builds the learner's capacity in research methodology and techniques involving actual research on an appropriate theme or topic aimed at contributing to scientific knowledge in a relevant area of business marketing.
The qualification provides sufficient opportunity for the learner to develop initiative and responsibility in an academic sense right from the start, by requiring of them to make decisions and solve problems in executing a range of simulated workplace assignments. These skills are also vital when learners have to plan and conduct a research project independently, accompanied by a portfolio of practical work in a relevant area of learning, depending on individual interest and skills.

The duration of the qualification is one year full-time and two years part-time study. It has clearly specified admission requirements, entry points, standards of competence at the exit point (Exit-Level Outcomes), specific outcomes, a syllabus, assessment criteria (performance indicators) and pass requirements for each subject/module that constitute the program.

The ideal learners are those who:
  • Wish to develop a deeper understanding of and become specialists in certain areas relevant to business marketing.
  • Wish to combine theories, practical and technological techniques in an integrated manner.
  • Wish to negotiate an area of specialisation in this particular field of study.
  • Seek a learning qualification that provides the opportunity to conduct research that will contribute to knowledge growth in this particular field.
  • Desire to obtain a qualification that will enable them to prepare them for and continue with a further Postgraduate qualification in this particular discipline.

    Once qualified, the learner will have a wide range of career options such as Sales Manager, Marketing manager, brand manager, project manager, key account manager, Client Service/Customer Manager, Market Researcher, Business Unit Manager, or a Marketing and Management Advisor to a small business, or organisations (NPOs etc.).

    Rationale:
    The Bachelor of Commerce Honours in Business Marketing Degree provides an opportunity to develop deeper and more specialised knowledge in this particular discipline. It addresses the human resource and scientific development needs of the country. There is a need for learners that enter the industry with advanced knowledge in the field of business marketing. This is related to a combination of factors such as the economic growth of the country and the increasing need for businesses to develop and market products and services that address the needs of the citizens of the country. More specifically, there is a need for expertise in areas such as strategic management, e-Commerce/digital marketing as well as knowledge of planning and executing research. Increased equity will be achieved by giving learners from historically disadvantaged communities wider access to learning opportunities in the above-mentioned program to address imbalances of the past. The qualification will be offered through full-time study. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    The qualification allows for open access, therefore provision should be made for prior learning to be recognised so that learners have the opportunity to gain access to the qualification, obtain the qualification in part through the RPL process, or obtain advanced placement in the prescribed learning program (fast-tracking). Learners may gain credit for certain modules successfully completed elsewhere, or in a relevant program previously completed at this institution. RPL learners must demonstrate competence in respect of certain specified knowledge, skills and/or attitudes pertaining to this program.

    The specific form of assessment to determine the extent of recognition of prior learning will depend on evidence produced by each individual applicant. In case of the applicant not being able to produce a certificate of credits gained, the assessment will at least involve the presentation of a portfolio of practical work as demonstration of applied knowledge and skills. Part of the requirements in case of application for RPL is that the learner must fill out a questionnaire accompanied by a portfolio of evidence of prior learning. All necessary particulars are indicated in the RPL Guide issued to applicants.

    Entry Requirements:

    Learners are required to have the following in place in order to be considered for admission:
  • An appropriate three year Bachelor's Degree. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of 8 modules including two electives at NQF Level 8 totalling 120 Credits.
    Modules:
  • Strategic Management 42, 15 Credits.
  • Services Marketing 43, 40 Credits.
  • Advanced Research Methodology 41, 5 Credits.
  • Applied Research 43, 40 Credits.

    Choose one of these two elective subjects:
  • Digital Marketing 42, 20 Credits.
  • Marketing Metrics 42, 20 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate knowledge of the work environment, discipline of practice, underpinning theories, research methodologies and methods relevant to business marketing.
    2. Collect, analyse and evaluate information using a variety of sources aimed at knowledge production in the field of business marketing.
    3. Understand the complexities relating to procedures, processes, and techniques pertaining to business marketing practice.
    4. Identify marketing problems and generate solutions based on relevant business marketing knowledge.
    5. Identify and deal with ethical matters pertaining to business marketing using appropriate value systems.
    6. Manage processes in information gathering and evaluation aimed at creative problem solving in the field of business marketing.
    7. Communicate ideas verbally, orally and in writing effectively appropriate to the different audiences in the field of business marketing.
    8. Take accountability for own decisions, performance, work produced, and the way resources are used. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Critical theories, concepts, principles and rules across specialised areas of business marketing are comprehended.
  • Strategic management, contemporary issues in marketing and advanced research methodologies are understood.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Information using different sources relevant to work tasks in business marketing is gathered.
  • Multiple sources of knowledge and processes of knowledge production are interrogated and evaluated.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Procedures, processes and techniques appropriate to professional marketing practice at an advanced level are comprehended.
  • The marketing management function and scope are applied according to the fundamental general marketing management practices.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Problems or challenges in the world of business marketing at an advanced level are identified.
  • Solutions to identified marketing challenges and problems incorporating critical thinking and creative skills are generated.
  • Appropriate techniques to execute marketing assignments and tasks are applied.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Ethical principles in all areas of business marketing practice are adhered to.
  • Values and principles of professional practice as well as different target audiences are taken in to account.

    Associate Assessment Criteria for Exit Level Outcome 6:
  • Information in an organised manner is gathered, selected and presented.
  • Research data to inform research objectives is collected, analysed and interpreted.
  • Relevant data to enable informed decisions and creative problem solving is analysed, evaluated and chosen.

    Associated Assessment Criteria for Exit Level Outcome 7:
  • Effective communication skills in performing work-related tasks are used.
  • Ideas and information pertaining to marketing are communicated in a professional manner.
  • Convincing and persuasive arguments that are grounded in a critical theoretical and practical context are professionally presented.

    Associated Assessment Criteria for Exit Level Outcome 8:
  • Processes to produce required products are planned. Managed, organised and implemented.
  • Confidence and decision making skills necessary to manage people and marketing processes in the work place are demonstrated.

    Integrated Assessment:
    Assessment is conducted in line with the institutional Assessment Policy, which states that assessment of competence is an integral part of the qualification. Assessment is conducted throughout the duration of the qualification as a mechanism to monitor learning progress, identify areas for remedial intervention, or guidance to individual learners towards further learning (formative assessment). This is complemented by summative assessment to evaluate competence in terms of achieving all outcomes at the end of each module and the qualification.

    A combination of appropriate formative and summative assessment methods is used at fundamental, intermediate as well as advanced level. These include orals, written tests, examinations and practical assignments. In addition, the learning progress of learners will be assessed by way of individual presentations during group seminars, and one-to-one consultations between a learner and the lecturer, or study leader supervising the research assignment during the first advanced level (third year) of study. 
    		•

    INTERNATIONAL COMPARABILITY 
    This qualification has been compared against similar qualifications abroad. It compares favourably with similar qualifications offered by institutions such as the University of Auckland and Murdoch University in Perth.

    Bachelor of Commerce Honours in Marketing offered at the University of Auckland provides an opportunity for learners to provide a greater range of analytical skills which will be of benefit to them in the market place. Most of the topics covered in the qualification are similar to the ones covered in this qualification.

    Murdoch University in Australia offers the Bachelor of Business with Honours which aims to extend the learners' grasp of the principles and practice of business marketing and to develop the ability for independent research.

    Conclusion:
    The qualifications cited above are a good example of the international appeal of this qualification. The fact that it compares with other business marketing qualifications from the world renowned universities confirms that it is designed to be internationally comparable and recognised. 

    ARTICULATION OPTIONS 
    Possibilities exist for articulation to other qualifications horizontally, within and external to this institution, as well as vertically to the next level qualification. Learners who are (or have been) registered for this qualification on the NQF will be able to horizontally enter another relevant program at the same level, such:
  • Postgraduate Diploma in Business Marketing at NQF Level 8.
  • Bachelor of Commerce Honours in Marketing at NQF Level 8.

    In terms of vertical articulation candidates may build on this qualification and progress to further (more advanced) qualification at this institution, or elsewhere. Once they have obtained this qualification they may advance in to:
  • Master of Arts in Marketing Communication at NQF Level 9.
  • Master of Business Science in Marketing Research at NQF Level 9. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    This qualification is now offered by Stadio (Pty) Ltd, and no longer by Prestige Academy (Pty) Ltd - effective 29 September 2020 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Stadio (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.