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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
| SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
| REGISTERED QUALIFICATION: |
| Bachelor of Business Administration in Marketing Management |
| SAQA QUAL ID | QUALIFICATION TITLE | |||
| 118283 | Bachelor of Business Administration in Marketing Management | |||
| ORIGINATOR | ||||
| IMM Graduate School of Marketing (Pty) Ltd | ||||
| PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | NQF SUB-FRAMEWORK | |||
| - | HEQSF - Higher Education Qualifications Sub-framework | |||
| QUALIFICATION TYPE | FIELD | SUBFIELD | ||
| National First Degree | Field 03 - Business, Commerce and Management Studies | Marketing | ||
| ABET BAND | MINIMUM CREDITS | PRE-2009 NQF LEVEL | NQF LEVEL | QUAL CLASS |
| Undefined | 360 | Not Applicable | NQF Level 07 | Regular-Provider-ELOAC |
| REGISTRATION STATUS | SAQA DECISION NUMBER | REGISTRATION START DATE | REGISTRATION END DATE | |
| Reregistered | EXCO 0821/24 | 2021-07-14 | 2027-06-30 | |
| LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
| 2028-06-30 | 2033-06-30 | |||
| In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This qualification does not replace any other qualification and is not replaced by any other qualification. |
| PURPOSE AND RATIONALE OF THE QUALIFICATION |
| Purpose:
The purpose of the Bachelor of Business Administration in Marketing Management is to provide qualified learners with competence in marketing, business management, and financial management. The qualification will empower learners with graduate-level knowledge, specific skills, and applied competence in the field of Marketing Management to enable them to pursue practical and rewarding careers in the marketing environment within the business. Furthermore, the qualification aims to assist and enable the learner to develop his/her intellectual capacity, understanding of the business and marketing environment, and to think critically and innovatively to build a foundation for further specialisation in the field of marketing Rationale: With the changes in the format of qualifications governed by the National Qualifications Framework (NQF) Act and the changes from 8 to 10 levels (HEQSF), the institution has redesigned its qualifications to ensure alignment to the HEQSF. In the redesign of its qualifications, it has worked in close collaboration with the local and international marketing industry and has consulted with leading academic experts in the field of marketing management. The higher education qualifications are suitable for learners who aspire to be managers in organisations with specialisation in marketing/management or marketing/marketing communications.The BBA in Marketing Communications was phased out and this qualification was redesigned and registered as a 3-year degree. The institution conducted rigorous market research to determine the needs of South African marketers in general and potential learners in particular. The institution's research uncovered that there is a myriad of generalist marketing qualifications but very few offered specialist modules that were akin to the needs of the new economy. In other words, the institution saw a gap in the marketplace for a qualification that had currency in terms of the ever-changing needs of the South African economic landscape. The qualification was innovated to fill the gap of providing specialist marketing information on an undergraduate level. The qualification has specifically been designed to enable a marketing manager to make informed financial decisions within the marketing workplace given the financial decisions that marketing managers typically face scope. The qualification, therefore, provides the learner with the knowledge, understanding, and requisite skills to implement a variety of marketing strategies applicable to the digital and new economies. The qualification meets the needs of the sector for which it was developed, as every sector in South Africa requires marketing to unearth the needs of its customers, clients, consumers, and sponsors. The qualification also informs learners on how marketing principles, e.g. price, product, promotion, and distribution strategies or the creation of competitive advantage, can be applied in a variety of industries and circumstances, such as the business-to-business, services, retail, global or digital environment. Typical learners for this qualification will include school leavers who wish to pursue a career in marketing management and management. In addition, there are also people who, in the workplace, are being exposed to marketing and who then enter the qualification to enhance their knowledge of marketing so that these skills can be applied in the workplace. Occupations that learners can enter once they have completed the qualification include, amongst other: advertising/communications, brand management, customer service, consulting, digital marketing, events/promotional management, marketing intelligence, market research, business-to-business marketing, media strategy, product management, publicity/public relations, sales and sales management. The qualification was designed for learners who aspire to study towards an advanced level, higher education qualification to qualify as managers in an organisation specialising in marketing and management. Companies are confronted with a continuous process of developing and maintaining a feasible fit between the organisation's objectives, skills, and resources as well as changing marketing opportunities. Qualification creates a pathway for learners to gain wide-based knowledge of the world of business and marketing, which they could use to think across different disciplines. Society will benefit from the qualification as marketing creates need-satisfying products and services which are designed for both the Business to Consumer Market (B2C) and the Business to Business Market (B2B). By innovating new products and services, society will benefit directly from the utility of such offerings and as these products will require the vital input of labour. Employment opportunities will also be greatly enhanced. In addition, the economy will benefit from the innovation, creativity, and revenue that is generated through amongst other things, new product development and sales (e.g. VAT) as a direct result of the inputs from the qualification. |
| LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
| Recognition of Prior Learning (RPL):
The Institution will apply the RPL policy. The institution uses RPL only for entry purposes and will in the future develop its processes further to include RPL processes for part qualifications. Learners who have exited formal education at a time in their educational careers but have accumulated credits and are seeking formal recognition for an incomplete/complete qualification/s may apply for credits through RPL. Entry Requirements: The minimum entry requirement for this qualification are: Or |
| RECOGNISE PREVIOUS LEARNING? |
| Y |
| QUALIFICATION RULES |
| This qualification consists of the following compulsory modules at Levels 5, 6, and 7 and elective modules at Level 7 of the National Qualifications Framework totalling 400 Credits.
Compulsory Modules at Level 5 totalling 140 Credits Compulsory Modules at Level 6 totalling 100 Credits Compulsory Modules at Level 7 totalling 120 Credits Elective Modules at Level 7 totalling 40 Credits (Select any two) |
| EXIT LEVEL OUTCOMES |
| 1. Demonstrate a broad understanding of business management knowledge and functional areas within an organisation and how these apply to the business environment. Furthermore, be able to take a strategic view of an organisation and align the strategies with the objectives.
2. Demonstrate an advanced understanding of the economic context and systems within which organisations operate and be able to link them to marketing opportunities. Furthermore, demonstrate a broad understanding of economics and financial management knowledge, to understand how it applies not only to the business world but also to everyday life. 3. Select, apply and evaluate typical methodology, and procedure to assist in making informed marketing decisions. 4. Produce a strategic marketing and business plan and be able to evaluate the success of the plan. 5. Understand the role of ethical decision making. 6. Solve marketing problems in various types of organisations, such as retail-driven, service-related, business-to-business, government-related, and NPOs. 7. Produce and communicate information in a business environment by applying proper communication skills acquired which should also include the correct application of intellectual property, copyright, and elimination of plagiarism. 8. Critically analyse contemporary marketing information and evaluate the potential future outcomes of business, marketing, and management decisions. 9. Understand the scope of responsibilities of a management position in the marketing field and understand accountability to senior management in an organisation. |
| ASSOCIATED ASSESSMENT CRITERIA |
| Associated Assessment Criteria for Exit Level Outcome 1:
Associated Assessment Criteria for Exit Level Outcome 2: Associated Assessment Criteria for Exit Level Outcome 3: Associated Assessment Criteria for Exit Level Outcome 4: Associated Assessment Criteria for Exit Level Outcome 5: Associated Assessment Criteria for Exit Level Outcome 6: Associated Assessment Criteria for Exit Level Outcome 7: Associated Assessment Criteria for Exit Level Outcome 8: Associated Assessment Criteria for Exit Level Outcome 9: |
| INTERNATIONAL COMPARABILITY |
| Country: United Kingdom (UK)
Institution: University of London Qualification Title: BSc in Business (Marketing), 400 Credits UK NARIC is the designated United Kingdom National Agency for the recognition and comparison of international qualifications and skills. It performs this official function on behalf of the UK Government. Holders of NARIC qualifications at this level have advanced practical, conceptual, or technological knowledge and understanding of a subject or field of work to create ways forward in contexts where there are many interacting factors. Holders understand different perspectives, approaches, or schools of thought and the theories that underpin them. Holders can critically analyse, interpret and evaluate complex information, concepts and ideas. The South African qualification has a stronger focus on marketing by providing pure Marketing 1, 2, and 3 modules and not only in the second year of study. In addition, it offers a greater variety of marketing-related modules, such as retail- services- and business-to-business marketing as well as communication modules such as Integrated Marketing Communications and Business Communication. In comparison, the University of London's qualification is more business-focused, even though both modules offer management studies. It includes modules such as human resource management, accounting, and operations management which are not included in the South African qualification. The range of electives that the University of London offers is far wider than that offered in the South African qualification, although some of the stand-alone modules (as electives offered by the University of London) are incorporated into modules offered in the South African qualification or are also available as stand-alone modules. Examples of these include the University of London's market and consumption, consumer behaviour and competition (and international competition) modules where concepts addressed in such modules are incorporated in the South African qualification into various marketing modules. Similarly, the concept of emerging markets (as South Africa can be seen as an emerging market) forms a crucial part of global marketing, an elective on a third-year level of the South African qualification. Another major difference is the University of London's third year where learners are in business and then continue with their studies in their fourth year. The qualification offered by the University of London awards 400 credits, whereas the South African qualification has 360 credits. Country: New Zealand Institution: Massey University - University of New Zealand Qualification Title: Bachelor of Business (Marketing), 360 Credits Massey Business School is accredited by the Association to Advance Collegiate Schools of Business. The following similar modules are offered in both qualifications: The main differences are: The South African qualification appears to be more 'prescriptive' in the modules that learners can enrol for. In contrast, especially the third year of the qualification from the University of New Zealand allows for a more practical element (internship). No law-related modules are incorporated into the South African qualification, whilst the concept of leadership is included in a number of the BBA Degree modules, but not as a stand-alone module. Country: Australia Institution: University of South Australia Qualification Title: Bachelor of Marketing and Communication, 360 Credits The university is governed by the Australian Qualifications Framework. It specifies the standards for educational qualifications in Australia. It is administered nationally by the Australian Government's Department of Industry, with oversight from the States and Territories, through the Standing Council of Tertiary Education Skills and Employment. There are major differences between this qualification and the South African qualification. The University of Australia has a very strong focus on marketing communication, including modules such as advertising, public relations, communication planning, management, and practice, etc. In comparison, the South African qualification includes more business-related modules such as Business Management (1-3), financial management (1-3), and an economic principles module. There is furthermore a greater focus on the broader marketing field (marketing 1-3) (as opposed to a strong focus on marketing communication and include specialised marketing modules such as retail marketing, services marketing, marketing research theory, a marketing research project, etc. Country: Australia Institution: University of South Australia Qualification Title: Bachelor of Business (Marketing), 360 Credits Both qualifications seem to have the same bases with both focusing on marketing, and to some degree on economics and business management. There are further similarities in marketing-specific modules such as retailing, market research, and integrated marketing. But both qualifications offer slightly different modules such as accounting and business law (University of South Australia) and services marketing, global marketing, business-to-business marketing, and a marketing research project (South African qualification). |
| ARTICULATION OPTIONS |
| This qualification allows possibilities for both vertical and horizontal articulation.
Horizontal Articulation: Bachelor of Commerce in Marketing Management at NQF Level 7. Vertical Articulation: |
| MODERATION OPTIONS |
| N/A |
| CRITERIA FOR THE REGISTRATION OF ASSESSORS |
| N/A |
| NOTES |
| N/A |
| LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: |
| NONE |
| PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: |
| This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
| NONE |
| All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |