SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Advanced Occupational Certificate: Media/Programme Content Production Manager 
SAQA QUAL ID QUALIFICATION TITLE
121157  Advanced Occupational Certificate: Media/Programme Content Production Manager 
ORIGINATOR
Development Quality Partner - MICTSETA 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
-   OQSF - Occupational Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Occupational Cert  Field 04 - Communication Studies and Language  Communication Studies 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  241  Not Applicable  NQF Level 06  Regular-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered  EXCO 0820/23  2023-11-14  2028-11-14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2029-11-14   2032-11-14  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The purpose of this qualification is to prepare a learner to function as a Media/Programme Content Production Manager.

A Media/Programme Content Production Manager organises, co-ordinates and manages the production of Audio-Visual media content, Television Programme content and/or Radio Programme content and assist with the day-to-day delivery of the media/programmes on various platforms.

A qualified learner will demonstrate the following key attributes: organiser and coordinator, stress tolerance, integrated planner, effective communicator, complexity thinker, team manager and a creative multitasker.

A qualified Learner will be able to:
  • Administer and coordinate the production of the content for use in Audio Visual, Radio, Film and Television programmes.
  • Procure and ensure the availability of all relevant resources needed to produce media content for use in Audio Visual, Radio, Film and Television programmes.
  • Ensure compliance with all relevant policies and regulatory requirement related to the production of content for use in Audio Visual, Radio, Film and Television programmes.
  • Manage the production processes for the creation of content for use in Audio Visual, Radio, Film and Television programmes.

    Rationale:
    This qualification is the result of a participative process initiated by the MICT SETA and aims to re-align the current legacy qualification, National Certificate: Radio Station Management. The revised qualification will contribute towards building the sector and it will serve the community and the economy in the sense that it will provide career opportunities for the currently unemployed youth. The growth of the media content development industry impacts across a wide range of other sectors where support services are provided.

    This qualification is targeted to provide a platform to further facilitate the professionalisation of an important sector within the communication and entertainment industry. The creation of media and programme content for audio-visual, radio and television is a growing niche market within a very active, growing, and lucrative global industry.
    South Africa is already globally accepted as a provider of quality content for the radio, television and film industry. We have proven ourselves as a cost efficient and quality driven partner to the global industry.

    The industry is continuing to grow, and the evolution of new technologies is enabling the growth of the opportunities within the industry. The new technologies are also facilitating a merging of the skills requirements that traditionally separated the focus areas of Radio, Television and Film.

    To capitalise on these opportunities, it is exceedingly important that we build our ability to produce quality and relevant content in a cost efficient and professional manner. This qualification targets the capacitation of the management cadre within the media/programme content production sector.

    There are currently several qualifications aimed at the technical components of the media/programme content production processes but there is only the one legacy qualification that address the specific management competencies. This qualification will be replaced by the new qualification and, where the current qualification is limited to Radio this one will cover the full spectrum of media content development opportunities. This qualification is unique in the sense that it contextualises the generic management competencies within this complex and very diverse sector.

    The qualification will also create a potential springboard for further development into specialised senior positions within the industry, such as: Media and Marketing Research Manager, Managing Producer etc.

    The typical learners who will take up this qualification are firstly current employees already in these occupations who want to obtain a recognised qualification for professional recognition. Secondly the qualification will be attractive to new entrant into the industry serving in various technical capacities and will open doors for these employees to entrench themselves into an attractive and growing career.

    As far as the overall community is concerned the qualification will assist with building an important sector within the entertainment, news, and advertising sector and this will cascade into a growth in related employment opportunities.

    The content of the qualification is aligned to global professional practices. Upon completion graduates may be required to be registered by the relevant professional body for professional recognition. 

  • RECOGNISE PREVIOUS LEARNING? 

    QUALIFICATION RULES 
    Knowledge Modules
  • 265410-001-00-KM-01: Fundamentals of Administration, NQF Level 5, 10 Credits.
  • 265410-001-00-KM-02: Universal Management and Leadership Concepts and Principles, NQF Level 5,
    10 Credits.
  • 265410-001-00-KM-03: Human Capital Management, NQF Level 5, 10 Credits.
  • 265410-001-00-KM-04: Finance for Non-Financial Managers, NQF Level 5, 10 Credits.
  • 265410-001-00-KM-05: Quality and Risk Management for Organisational Sustainability, NQF Level 6, 1
    6 Credits.
  • 265410-001-00-KM-06: Audio-Visual, Radio and/or Television Media/programme Content Production Management, NQF Level 6, 20 Credits.

    Total number of credits for Knowledge Modules: 76

    Practical Skill Modules
  • 265410-001-00-PM-01: Execute Media/Programme content Production Administration, NQF Level 5,
    12 Credits.
  • 265410-001-00-PM-02: Procure Staff for Media/Programme Content Production, NQF Level 5, 12 Credits.
  • 265410-001-00-PM-03: Manage Media/Programme Content Production, NQF Level 6, 20 Credits.
  • 265410-001-00-PM-04: Ensure availability of all Required Resources for Media/programme Content Production, NQF Level 6, 25 Credits.

    Total number of credits for Practical Skill Modules: 69

    Work Experience Modules
  • 265410-001-00-WM01: Administrative Processes for Media Production (Audio-Visual, Radio or Television), NQF Level 5, 8 Credits.
  • 265410-001-00-WM02: Human Resource Procurement and Management Processes for Media Production (Radio, Television or Audio-Visual), NQF Level 5, 12 Credits.
  • 265410-001-00-WM03: Processes for the Coordination of Staff and Guests in a Media Production Organisation (Radio, Television or Audio-Visual), NQF Level 5, 12 Credits.
  • 265410-001-00-WM04: Processes for Compliance Mmanagement within a Media Production Organisation (Audio-Visual, Radio or Television), NQF Level 6, 32 Credits.
  • 265410-001-00-WM05: Processes for the Management of Production and Quality of Media/Programme Content (Audio-Visual, Radio or Television), NQF Level 6, 32 Credits.

    Total number of credits for Work Experience Modules: 96 

  • EXIT LEVEL OUTCOMES 
    1. Administer and coordinate the smooth flow of Media content creation activities for Audio Visual, Television and/or Radio broadcasting use.
    2. Demonstrate the ability to hire and manage a full range of staff that is required for the effective production of audio-visual, television and/or radio media/programme content.
    3. Demonstrate the ability to procure and ensure availability of relevant resources for the effective production of audio-visual, television and/or radio media/programme content relevant to a range of operational requirements and delivery platforms.
    4. Demonstrate the ability and knowledge to ensure compliance with all relevant policies and regulatory requirements relevant to the production of audio-visual, television and/or radio media/programme content for a range of scripts/operational requirements and delivery platforms.
    5. Manage the quality of audio-visual, television and/or radio media/programme content production within a range of settings and delivery platforms. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
    ELO 1: Administer and coordinate the smooth flow of Media content creation activities for Audio Visual, Television and/or Radio broadcasting use.
  • Apply a detailed understanding of the generally accepted administrative requirements and leading industry practices required for the administrative arrangements related to the logistics, record keeping and general administration of a media content production function within the audio-visual, television and/or radio broadcasting industry.
  • Appropriately use current and emerging technologies to solve problems relating to the administration of audio-visual, television and/or radio broadcasting Media/programme content production.
  • Apply appropriate processes to make decisions regarding the coordination and organisation of audio-visual, television and/or radio media/programme content production.
  • Apply a detailed understanding of the practical, ethical and professional requirements, relevant to the media content production industry.

    Associated Assessment Criteria for Exit Level Outcome 2:
    ELO 2: Demonstrate the ability to hire and manage a full range of staff that is required for the effective production of audio-visual, television and/or radio media/programme content.
  • Apply and utilize detailed understanding of the key theories, terms and concepts that underpin the production of Media/programme content for the different broadcasting platforms to solve complex problems associated with the production processes.
  • Apply the processes and practices required for the procurement and retention of competent staff to perform the production of audio-visual, television and/or radio media/programme content.
  • Explain and apply the principles and practices used to optimise staff performance within the audio-visual, television and/or radio media/programme content production industry.
  • Ensure compliance with the current and future requirements and demands for skills within this sector.
  • Analyse employment contracts for audio-visual, television and/or radio media/programme content production staff to ensure compliance with the demonstrating appropriate legalities of contract management relevant to the needs of the sector.

    Associated Assessment Criteria for Exit Level Outcome 3:
    ELO 3: Demonstrate the ability to procure and ensure availability of relevant resources for the effective production of audio-visual, television and/or radio media/programme content relevant to a range of operational requirements and delivery platforms.
  • Re-apply a detailed understanding of the application and use of different project management theories and models within the context of the production of media/programme content.
  • Apply project management models, processes, and principles, appropriate for a range of practical audio-visual, television and/or radio media/programme content production scenarios.
  • Apply details of knowledge and understanding of the current and emerging audio-visual, television and/or radio media/programme content production workflows to achieve a range of specific content production targets.
  • Solve issues, relating to the effective and ethical procurement of resources for audio-visual, television and/or radio media/programme content production, are identified and problems.
  • Define and implement strategies to optimise the cost-efficient procurement of resources for the different media content development scenarios.

    Associated Assessment Criteria for Exit Level Outcome 4:
    ELO 4: Demonstrate the ability and knowledge to ensure compliance with all relevant policies and regulatory requirements relevant to the production of audio-visual, television and/or radio media/programme content for a range of scripts/operational requirements and delivery platforms.
  • Analyse various audio-visual, television and/or radio media/programme content production scenarios to determine the compliance universe applicable to these work areas/situations.
  • Identify and implement appropriate compliance controls within a media/programme content development operation.
  • Identify potential risks and determine the consequences of non-compliance within various audio-visual, television and/or radio media/programme content production scenarios.
  • Develop and implement strategies to optimise total compliance within a range of media/programme content development situations.

    Associated Assessment Criteria for Exit Level Outcome 5:
    ELO 5: Manage the quality of audio-visual, television and/or radio media/programme content production within a range of settings and delivery platforms.
  • Apply a detailed understanding of the key terms, concepts, facts and principles of globally accepted quality standards for the production of media/programme content within radio, television or audio-visual content production contexts.
  • Apply processes and procedures for managing the different stages in audio-visual, television and/or radio media/programme content production.
  • Determine the quality of various audio-visual, television and/or radio media/programme content artefacts is determined, and action is taken to improve the quality of the production of such artefacts.
  • People management problems are solved to improve the quality of people performance within the audio-visual, television and/or radio media/programme content production industry.
  • Contextualize and apply globally accepted quality management principles within a range of media/programme content development scenarios.
    Integrated Assessment:
    Formative Assessment
    The skills development provider will use the curriculum to guide them on the stipulated internal assessment criteria and weighting. They will also apply the scope of practical skills and applied knowledge as stipulated by the internal assessment criteria. This formative assessment together with work experience leads to entrance in the integrated external summative assessment.

    Summative Assessment
    An external integrated summative assessment, conducted through the relevant QCTO Assessment Quality Partner is required for the issuing of this qualification. The external integrated summative assessment will focus on the exit level outcomes and associated assessment criteria. The assessment will be conducted through written assessment and the evaluation of practical tasks at decentralised approved assessment sites by a panel of assessors within a period of 1 day. 

  • INTERNATIONAL COMPARABILITY 
    This qualification was compared to the following international qualifications:
  • United Kingdom: Undergraduate Diploma: Production Management for Television, Film and Digital Media.
  • Australia: Advanced Diploma of Screen and Media (Content Creation and Design).

    United Kingdom
    The Undergraduate Diploma in Production Management for Television, Film and digital media qualification is focused on building theoretical knowledge at a second-year graduate level. It ensures that appropriate practical industry experience of the planning, organization, execution, and delivery of Television content production in all genres are gained.

    The learning process associated with achieving the Diploma includes hands-on experience of analysing and managing production workflows and develops the key skillsets required to manage the content production.

    The qualification is registered on the United Kingdom qualifications framework as an undergraduate diploma. It provides learning on a global basis. The qualification specifies entry requirements for global students including students from South Africa. Applicants with a Grade 12 school qualification must have achieved an average grade of C in five subjects at higher grade for obtaining access to this diploma study.

    The qualification is delivered by the University of SALFORD over a three-semester period. The qualification structure consists of four taught modules, followed by a practice-based research project or dissertation.

    The modules are:
  • Production Management for Factual Programming: This module focuses on the understanding and application of production management for single camera productions. This includes factual television, factual entertainment, and other location filming as well as archive shows. Learners will learn how to create and manage a budget and schedule and provide cost reporting throughout.
  • Line Production for Drama: This module develops production management skills for drama. With an emphasis on script analysis. Students will learn the mechanics of managing a large team filming in varied and more complex locations.
  • Production Management for studio: With an emphasis on workflow, this module allows the learner to flex production management skills in a studio context. It will cover how to produce magazine programme content using different filming formats. Learners will gain experience in negotiation with facilities and dealing with talent.
  • Creative Entrepreneurial Practice: Through the creative entrepreneurial practice module, learners will gain an in-depth understanding of people management and leadership strategies. Learners will work in an authentic industry environment to undertake live briefs from industry and will be responsible for putting together teams to deliver these projects and ensure the smooth running of the production.

    Similarities
  • The entry requirements, focus, content and level is similar.
  • The learning in both qualifications caters for theory, practical skills and work integrated learning.

    Differences
  • The Advanced Occupational Certificate contains components specifically targeted at the administrative functions.

    Australia
    The Advanced Diploma of Screen and Media Production (CUA60620) can be achieved over a 24-month learning period. The Diploma is presented by, amongst other providers, the Adelaide College of Arts.

    For entry into this qualification the learner must have successfully completed year 12 of General education and prove proficiency in English Communication and have a sound grasp of mathematical principles.

    The qualification reflects the role of those who work in a wide range of screen, media and entertainment industry roles, including film, television, radio, production, presentation, specialist make-up services and interactive media environments.

    The job roles that relate to this qualification may include animation designer, screen writer, artistic director, director of photography, special effects designer, games designer, sound designer, producer (film and television), director, specialist make-up artist (creative), music director, program director, promotions and marketing manager, digital content manager, production manager, account executive, head of creative, and news director.

    The programme contains the following learning units.

    Core units
  • Work professionally in the creative arts industry.
  • Establish and maintain safe creative practice.
  • Engage in the business of creative practice.
  • Evolve ideas for professional creative work.

    Elective units
  • Group A - Creation and Design.
  • Make moulds and casts.
  • Design specifications for animation and digital visual effects.
  • Collaborate on the design of broadcasting facilities.
  • Realise production designs.
  • Coordinate testing of interactive media products.
  • Design digital applications.
  • Design e-learning resources.
  • Design games.
  • Design information architecture.
  • Design interactions.
  • Design digital simulations.
  • Develop lighting designs.
  • Design, apply and remove make-up.
  • Edit complex media productions.
  • Perform primary and secondary colour correction.
  • Originate a body of independent creative work.
  • Collaborate in professional creative projects.
  • Extend expertise in a specialised art form to professional level.
  • Refine sculptural techniques.
  • Implement sound designs.
  • Develop sound designs.
  • Develop storylines and treatments.
  • Write scripts.
  • Edit scripts.
  • Make wigs and hairpieces.

    Group D - General
  • Originate and develop concepts.
  • Apply critical thinking for complex problem solving.
  • Manage people performance.
  • Lead and manage organisational change.
  • Provide leadership across the organisation.
  • Profile and analyse consumer behaviour for international markets.
  • Write persuasive copy.
  • Develop organisational marketing strategy.
  • Develop marketing plans.
  • Manage market research.
  • Develop and implement business plans.
  • Manage personal and professional development.
  • Manage fundraising and sponsorship activities.
  • Establish innovative work environments.
  • Develop organisational strategies.
  • Lead innovative thinking and practice.
  • Review and maintain organisation's digital presence.
  • Develop and maintain strategic business networks.
  • Design events.
  • Develop strategies for maintaining resilience in a competitive environment.
  • Undertake organisational training needs analysis.

    Similarities
  • The qualifications are similar in terms of entry requirements, level, and duration.

    Differences
  • The South African Advanced Occupational certificate is more focussed on the administrative and management functions that underpin the media production processes and aligns clearly with one of the specialisation fields of the Australian qualification.
  • The Australian Advanced Diploma incorporates a range of technical aspects that are excluded from the South African Advanced Occupational Certificate.

    Conclusion
    It can therefore be concluded that the Advanced Occupational Certificate compares favourably with these international examples, and it is specifically tailored towards the administrative and management aspects associated with media/programme content development.

    ARTICULATION OPTIONS
    This qualification provides opportunities for horizontal and vertical articulation options.

    Horizontal Articulation:
  • Occupational Certificate: General Manager Public Service, NQF Level 6.
  • Advanced Certificate in Journalism in Print and Digital Media, NQF Level 6.

    Vertical Articulation:
  • Occupational Certificate: Physical Asset Manager, NQF Level 7.

    Diagonal:
    Advanced Diploma in Information and Communication Technology in Multimedia Applications, NQF Level 7. 

  • ARTICULATION OPTIONS 
    This qualification provides opportunities for horizontal, vertical and diagonal articulation options.

    Horizontal Articulation:
    Occupational Certificate: General Manager Public Service, NQF Level 6.
    Advanced Certificate in Journalism in Print and Digital Media, NQF Level 6.

    Vertical Articulation:
    Occupational Certificate: Physical Asset Manager, NQF Level 7.

    Diagonal Articulation:
    Advanced Diploma in Information and Communication Technology in Multimedia Applications, NQF Level 7. 

    NOTES 
    Qualifying for External Assessment:
    To qualify for the external summative assessment learners must have a copy of a completed and signed Statement of Work Experience as well as proof of successful completion of the all the knowledge and practical skill modules specified in the curriculum or through the Recognition of Prior Learning Process (RPL).

    Additional Legal or Physical Entry Requirements:
  • None

    Criteria for the accreditation of providers
    The curriculum title and code are: Media/programme content Production Manager: 265410-001-00-00.

    Encompassed Trade:
  • This is not a trade qualification.

    Assessment Quality Partner (AQP)
  • MICT SETA

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION
    None 

  • LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.