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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Diploma: Marketing 
SAQA QUAL ID QUALIFICATION TITLE
21071  Diploma: Marketing 
ORIGINATOR
Intec College 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
QCTO - Quality Council for Trades and Occupations  OQSF - Occupational Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Certificate  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  240  Level 5  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  SAQA 9900/00  2018-07-01  2023-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2026-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
A qualifying learner will be able to apply the core and detailed aspects of marketing and business management principles in practice. On completion of Marketing Strategy, he/she will be able to apply all skills taught successfully. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
1. Learners who register for this qualification are assumed to have completed the Certificates in Marketing - Levels 1 and 2 or have equivalent knowledge.

2. It is assumed, for purposes of registering this qualification at NQF Level 6, that 240 credits have already been attained upon successful completion of the Certificates in Marketing - Levels 1 and 2 (120 credits each awarded at NQF Level 5). 

RECOGNISE PREVIOUS LEARNING? 

QUALIFICATION RULES 
This qualification may be achieved in whole or in part through the recognition of prior learning [Regulation 8(1)(h)]. 

EXIT LEVEL OUTCOMES 
Critical Cross-field Outcomes:

1. Identify, and solve problems in which responses display that responsible decisions using critical and creative thinking have been made.

2. Collect, analyse, organise and critically evaluate information.

3. Reflect on and explore a variety of strategies to learn more effectively.

4. Communicate effectively using language skills.

5. Stimulate and develop thinking patterns involving creativity.

6. Interpret information from various sources.

7. Conduct research independently.


Exit Level Outcomes:

1. Develop financial literacy on a theoretical and practical level.

2. Apply principles used and supplied to market researchers in practice.

3. Understand planning market strategies for international markets.

4. Develop creative marketing strategies in addressing marketing problems and opportunities by way of a comprehensive case study.


Specified Outcomes:

1.1 Analyse expenditure and income of a business successfully.
1.2 Understand the importance of long and short term financial planning.

2.2 Understand and discuss marketing information systems.
2.3 Measure qualitative research in relation to consumer and buyer behaviour, attitudes and questionnaire design.
2.4 analyse sample data of selected markets.

3.1 Understand international culture and research of global markets.
3.2 Develop and implement an international marketing plan and understand the related production strategies and distribution processes.
3.3 Discuss international advertising, sales and pricing strategies.

4.1 Discuss all aspect of the marketing mix.
4.2 Analyse customers, competitors and industry in terms of international marketing.
4.3 Implement an effective marketing plan. 

ASSOCIATED ASSESSMENT CRITERIA 
Critical Cross-field Assessment:

1. Responses show that critical and creative thinking has been used to identify and solve problems.

2.1 Information is presented logically.
2.2 Learner shows evidence of critical thought.

3. Learner shows evidence of effective learning.

4. Learner's written skills are effective, comprehensible and logical.

5. Learner demonstrates an ability to assimilate and adapt knowledge.

6. Information from various sources is presented in a logical and effective way.

7. Results of independent research are presented.


Specified Assessment:

1.1 Conduct brief performance analyses of the income statement, balance sheet and cash flow statement of a company.
1.2 Discuss and apply time value of money in long and short term financial planning.

2.2.1 Explain marketing information and decision support systems with practical examples.
2.2.2 Distinguish between surveys, audits and panels.
2.3.1 Design a market questionnaire for a given context.
2.3.2 Analyse a questionnaire in detail.
2.4 Apply sample and data analysis to practical marketing examples.

3.1 Write and essay on the various cultures and global research techniques.
3.2.1 Write an international marketing plan for a given context.
3.2.2 Analyse global distribution with reference to marketing industrial products and services.
3.3 Explain and interpret the fundamentals of international advertising, promotion, sales and pricing strategies for a given context.

4.1 Explain the marketing mix based on the case study give.
4.2 Analyse and forecast all marketing concepts for the given case study.
4.3 Implement and plan profits of the marketing plan and mix developed.


Integrated Assessment:

1. Formal, continuous assessment takes place at the end of a module or block of knowledge. Feedback from the tutor occurs in written form.

2. Informal, continuous assessment takes place throughout the learner's studies. Self-assessment will encourage the learner to practise self-evaluation skills.

3. Learners may do the IMM formal, summative assessment. In which case:
3.1 Marketing Strategy is based on case study analysis and is assessed by means of an open-book examination to give learners the opportunity to demonstrate that they can use and apply all their knowledge gained in this and prior courses of marketing.
3.2 In order to qualify for the Graduate Diploma in Marketing, learners must write and pass IMM examinations in each of the 13 subjects (Certificate in Marketing - Levels 1 and 2 and Graduate Diploma in Marketing curricula). 

INTERNATIONAL COMPARABILITY 
If learners choose to write the IMM examinations, their IMM qualification will be recognised worldwide. 

ARTICULATION OPTIONS 
1. Articulation possibilities exist with the Institute of Marketing Management. If all 13 subjects are passed, they will be awarded the IMM Graduate Diploma in Marketing.

2. The qualifications toward which the graduate may proceed are other managerial qualifications that are not specific to a particular context, and further and / or higher education qualifications. 

MODERATION OPTIONS 
A system of second examiners within the institution will be used, together with a system of external examination at exit levels to the qualification. Where professional or statutory bodies are involved in determining the curriculum, they will also be involved in moderation. 

CRITERIA FOR THE REGISTRATION OF ASSESSORS 
Our own staff will be used as assessors in a manner accommodated within the quality management system of the institution. This would also apply to outside assessors. 

REREGISTRATION HISTORY 
As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

NOTES 
As per the SAQA decision to re-register all provider-based qualifications on the National Qualifications Framework that meet the criteria for re-registration, this qualification has been re-registered from 1 July 2018. N/A 

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
 
NONE 


PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
 
1. Damelin Correspondence College 
2. Intec College 



All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.