A). Critical cross-field outcomes:
1. Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made
2. Work effectively with others as a member of a team, group, organisation and community
3. Organise and manage oneself and one's activities responsibly and effectively
4. Collect, analyse, organise and critically evaluate information
5. Demonstrate understanding of the world as a set of related systems by recognising that the problem solving context does not exist in isolation
6. Reflect on and explore a variety of strategies to learn more effectively
7. Explore business and career opportunities
8. Develop entrepreneurial opportunities
9. Look at the environment on a macro basis rather than a micro basis in order to enhance the current environment
10. Communicate effectively using visual, mathematical and language skills in the modes of oral and/or written persuasion
11. Demonstrate understanding of the economic world in context as a dynamic interactive world that does not exit in isolation
12. Demonstrate effective and responsible decision making
13. Stimulate and develop thinking patterns involving creativity
14. Interpret information received via the media and other sources
15. Remain receptive and responsive to current trends and developments
16. Use technology effectively and responsibly
17. Conduct research independently
B). Specific outcomes:
1. Management III
Ability to:
List all the resources available to management and explain how to utilise these to the maximum potential
Demonstrate, using work related examples, how technological change impacts on resource allocation
Explain the role of the chief executive in key management functions
Explain factors which necessitate change in an organisation and how to manage transformation in an organisation
List and explain the various systems and measures available to generate information and to measure and monitor performance within the undertaking
Discuss, using practical examples, the major issues confronting managers in South Africa today
2. Economics
Ability to:
Describe the theory of demand and supply
Describe how the total economic activities are measured
Describe the economics and dis-economics of scale
Describe the market structure and define terms such as perfect competition, monopoly, monopolistic competition and oligopoly
Describe the law of diminishing utility
Describe the law of diminishing returns
Identify the macro-economic variables
Explain economic equilibrium in two, three and four sector models
Define terms consumption, the multiplier, aggregate demand, aggregate supply, credit creation
Describe the functions of money and explain the demand for money (liquidity preference)
Explain the relationship between inflation and unemployment and their impact on the economy
Discuss the advantages and disadvantages of direct and indirect taxes
Describe the meaning of fiscal policy
Define the term monetary policy and explain the instruments of monetary policy
Describe the concept of economic growth
Describe terms such as protectionism, balance of payments, exchange rate
Explain various exchange rate systems
3. Financial Accounting I
Ability to:
Demonstrate understanding of the double-entry system of accounting
Describe the classification of and accounting for capital, assets, liabilities, expenses and income
Describe the distinction between revenue and capital expenditure
Illustrate the accounting equation
List the books of original entry
Record repetitive transactions in the books (journals) of prime entry and posting to the general ledger
Extract a trial balance
Describe the concepts of matching, prudence, consistency and going concern
Explain how accruals and prepayments are entered
Describe and illustrate the various methods of stock valuation (Range: FIFO method, LIFO method, weighted average method and the lower of cost or net realisable value)
Define the term depreciation
Explain the various depreciation methods (Range: straight-line, reducing balance, revaluation and sum of the digits)
Explain how fixed assets are disposed of
Describe bad debts, bad debts recovered
Explain how to provision for doubtful debts and provision for discount
Demonstrate the preparation of financial statements
Sole traders (Range: trading account, year-end adjustments, closing entries, income statement and balance sheet)
Associations not for gain (for example clubs) - receipts and payments account, year-end adjustments, income statement and balance sheet
Reconcile a bank statement
Write up and reconcile debtors and creditors control accounts with debtors and creditors ledgers
Make adjustments (Range: errors of principle, omission, commission and original entry and compensating errors)
Prepare departmental income statements
Prepare inter-departmental transfers
Allocation departmental expenses
Describe partnership accounts and define terms (Range: Appropriation accounts, interest on capital and drawings, salaries paid to partners, sharing of profit or loss fixed and fluctuating capital accounts and current accounts
Prepare a simple cash flow statement in respect of a sole trader (Range: capital introduction, profit, drawings, leans raised and repaid, increases and decreases in working capital, purchase and disposal of assets)
Describe the presentation of manufacturing statements and define terms (Range: elements of costs, stock valuation, unit costs, mark-up percentage, work in progress, sales of raw materials, allocation of expenses)
Prepare departmental income statements
Prepare inter-departmental transfers
Allocation departmental expenses
Describe partnership accounts and define terms (Range: Appropriation accounts, interest on capital and drawings, salaries paid to partners, sharing of profit or loss fixed and fluctuating capital accounts and current accounts
Prepare a simple cash flow statement in respect of a sole trader (Range: capital introduction, profit, drawings, loans raised and repaid, increases and decreases in working capital, purchase and disposal of assets)
Describe the presentation of manufacturing statements and define terms (Range: elements of costs, stock valuation, unit costs, mark-up percentage, work in progress, sales of raw materials, allocation of expenses)
4. Information systems and technology (Concepts of management computing)
Ability to:
Define management information systems and the way it provides information for decision making at different management levels
Define, discuss and demonstrate working knowledge of the different aspects of computer hardware and software fundamentals
Describe and demonstrate the use of files, databases and the processing and storage of data
Demonstrate working knowledge of basic computer terminology
Demonstrate the ability to develop and implement a computer system
List the provisions of the 1983 Computer Evidence Act
5. Business Communications
Ability to:
Give a broad definition of communications with special reference to the interpersonal communication process in the business environment
Distinguish between verbal and non-verbal communication
Describe the interpersonal communication process and a basic interpersonal communications model, including reference to the message, code, feedback and interference
Describe mass communication as a process, with reference only to the way in which it differs from the interpersonal communications process
Outline of development and functions, advantages and disadvantages of mass media
Describe the different types of non-verbal communication
Describe organisational communication (Range: Vertical, horizontal, diagonal, small group communication, the grapevine, internal communications media, external communications media
Identify communication barriers (Range: Physical, Physiological, Psychological, Semantic)
Define verbal communications (Range: register, style, tone)
Analyse using practical communication situations
Deal with business correspondence. Range:
Concise formats (telephone messages, telegrams, telexes, formal invitations and accepting/declining these, bulletin board notices and so on)
Memorandum (inter-office and interdepartmental)
Letters of enquiry and replies to these
Letters of complaint and adjustment
Letters of invitation to VIPs
Sales promotion/marketing through circulars
Application with/without curriculum vitae
Letters of appointment/resignation
Testimonials/references
Letters to the press
Letters of goodwill/introduction
Prepare and advertisement. Range:
The AIDA formula
Factual, emotive and persuasive advertising
Advertising ethics and the Advertising Standards Authority
Classified ('smalls')
Display advertisements (including those featuring employment opportunity)
Mail drops (leaflets, brochures, circulars)
Press releases
Prepare and chair meetings. Range:
Notice, agenda and minutes of organisations not for gain
Annual general meeting
Special/extraordinary general meetings
Executive/committee meetings
Knowledge of basic meeting procedure applicable to the appointment, rules of debate - proposals and amendments, seconding, motions, replies, point of order, voting, adjournment/closing and so on, excluding proxies - and relevant terminology
Holding of mock meetings
Prepare written reports. (Range: Formal and semi-formal (memorandum or letter form) reports, summary (investigation), progress, attendance and annual reports, graphic representations, questionnaires, objective scientific writing)
Answer a telephone
Conduct an interview
Conduct a public performance. (Range: introduction, announcements, welcoming speeches, proposing toasts, presentation of reports, formal speeches)
6. Management I
Ability to:
Explain the role of the business organisation and management in satisfying people's needs
Describe what the management process entails and how it enables organisations to achieve their goals
Describe the different levels and kinds of managers in an organisation
Explain the skills required of management and how the skills are acquired
Describe the scope of management and its challenges
Describe the concepts of systems theory
Describe the composition and characteristics of the management environment
Describe the internal and micro-environment including the different levels of management in the enterprise; the managerial skills required at the various levels
Explain the market or task environment and macro-environment
Understand the interface between the enterprise and the environment including change, competition and crisis
Explain ways in which management reacts to the environment
Understand the importance of planning
Explain the development of organisational goals as a step in the planning process
Understand the impact of planning premises
Describe the nature and specifications of organisational goals
Explain the process of goal setting; the management of multiple goals and the techniques for goal setting for the individual organisation with special emphasis on the process, benefits and weaknesses of MBO
Understand the importance of planning
Identify and discuss the different kinds of organisational plans and explain the time frame for planning
Explain the steps in the planning process
Identify barriers to effective planning and know how to overcome these barriers
Identify and discuss important planning tools
Discuss the concept of strategic planning
Describe the strategic planning process
Explain the levels of strategy
Explain each component of the strategic planning process and discuss behavioural considerations affecting strategic choice
Define an information systems and identify the components of an information system
Describe a classification of information systems
Describe the steps in developing an information system
Understand the term "organising" in the management sense and describe how organising fits in with other functions in the management process
Describe the designing of the structure of an organisation and describe the use and limitations of the various kinds of structures
Understand how authority ties into management
Distinguish between various types of power
Do an analysis of delegating and understand the link between authority, centralisation and decentralisation
Explain the importance of co-ordination
Highlight the aspects of job design
Define the major types of managerial decisions and explain conditions under which managers make decisions
Describe the rational model of decision making
Discuss the techniques for improving group decision making
Explain quantitative tools for decision making
Discuss the importance of leadership as a fundamental management function and explain the nature and components of leadership
Participate in the leadership versus management debate
Examine different leadership models in an effort to throw light on the essence of leadership
Discuss the contemporary perspectives on leadership
Review the interfaces between leadership and organisational politics
Explain what motivation encompasses and explain the different motivational theories
Explain the role of money as a motivator
Describe how to create fobs that motivate
Describe the difference between groups and teams and the reasons why people form teams
Describe the different types of groups found in an organisation
Describe the stages in group development and appropriate leadership styles
Explain the emergence of group characteristics and describe inter-group dynamics
Discuss how to develop groups and teams
Understand the importance of control as the final component of the management process and explain the focal points of control
Illustrate the relationship between control and planning and hence the cycle of the management process
Understand the difference between planned and reactive change
Describe the forces for change and the types of change
Explain the change process
Understand resistance to change and to overcome it
Describe the methods to introduce change
Understand the relationship between culture and change
7. Management II
Ability to:
Define and explain the scope of the following functions using work-related examples:
Marketing
Operations
Purchasing
Financial
Human resources
Public relations
Explain the nature and attribution of information and data and the managers' need for these
Demonstrate working knowledge of computer systems
Identify, define and explain the terms "business ethics" and "social responsibility" and the relationship / balance between them
8. Principles of Law
Ability to:
Define the concept of law;
Relate the purposes and functions of law;
Describe real rights and personal rights;
Define the concept of legal personality;
Explain the various forms of business enterprise
Identify the sources of SA law;
Differentiate between the various SA courts and the jurisdiction of these courts;
Describe the doctrine of precedence;
Explain legal procedures and practitioners;
Describe the divisions of law in SA
Identify the basic legal principles that feature in all contracts;
Explain how and when a contract is created and the rules that apply to all contracts;
Demonstrate the difference between void and voidable contracts;
Describe the conditions that may attach to a contract;
Describe contracts in restraint of trade;
Define the meaning of contracts for the benefit of third parties;
Define cession, delegation and assignment;
Explain how a contract can be breached and the remedies for breach of contract;
Describe the ways in which a contract may be terminated; and
Describe the rules relating to misrepresentation in delict.
9. Marketing Management I
Describe and define marketing.
Describe the place of marketing within the organisation.
Describe the marketing concepts.
List and briefly explain the marketing mix.
Describe the tasks and the organisation of a marketing department.
Define market segmentation, target marketing and product positioning.
Describe the basis for market segmentation.
Apply and discuss the market segmentation process.
Describe the variables of the marketing environment.
Describe the Interaction between the variables in the environment.
Identify the components of a marketing information system and the sources of information for marketing managers.
Explain the market research process using suitable work based examples.
Identify the factors affecting consumer behaviour.
Demonstrate the consumer decision-making process and the participants in the process.
Discuss the Nature and development of consumerism.
Define a product.
Classify products.
Discuss the planning and development of new products.
Discuss the stages in the product life cycle;
Identify decisions regarding the product mix and product ranges.
Describe trademark (brand) and packaging decisions.
Describe the selection and management of distribution channel and structure.
Describe the steps in managing the distribution channel and briefly explain aspects of the management of physical distribution.
Describe the use of Intermediaries and their right of existence.
Describe the pricing process and various approaches to and factors affecting pricing.
Explain the meaning of price.
Identify the needs and types of pricing policies.
Describe the nature of marketing promotion and the components of the promotions mix.
Define the roles of advertising, sales promotion, public relations and personal selling in the promotion mix.
Identify the important elements of marketing communication.
Describe advertising as an important element in marketing communication, especially with regard to the formulation of advertising message, managing the advertising campaign and the role of the advertising practitioner.
Explain how sales promotion campaigns are developed and implemented.
Explain ho companies use public relations to communicate with their publics.
Describe the strategic marketing process.
10. Organisational Behaviour
Ability to:
Gain a fundamental understanding of the complexity of human nature and the concept/process of human motivation
Describe the historical development of the motivation concept and distinguish between the content and process theories of motivation and apply this in the organisational context
Describe the nature of organisations and the concept of systems theory
Explain why organisations are structured in different ways and highlight the key factors that influence organisational structure
Describe historical and current approaches to job design and describe the impact of job design on organisational and individual performance
Analyse the controversial concept of job satisfaction and its relation to individual performance
Describe organisational climate and the effect it has on performance; and
Define stress in the work environment list, possible causes and describe how it impacts on individual performance
Define leadership and discuss various leadership theories (Range: The leadership continuum, contingency approaches
Define participation
List and describe the various participation techniques
Explain the basic communication process and outline the barriers to effective communication and how they can be overcome
Identify the different types of communication structures that can be used in companies
Implement an MBO programme in the workplace
Describe the nature and complexity of groups in an organisational setting
Describe the group formation process and the different types of groups that exist in the context of a work organisation
Describe group behavioural (Range inter-group, intra-group)
Develop strategies for solving and preventing inter-group conflict
Define change, the factors that cause change and why change is resisted
Describe the planned action, styles and approach associated with the management of change
Describe the role of the change agent and the different types of agents
Explain the main features, steps and techniques involved in organisational development (OD)
11. Marketing Communications:
Illustrate the role of promotion in the marketing mix and why it is important
Show why a marketing manager sets specific objectives to guide the advertising efforts
Describe why various kinds of advertising are needed
Show how to choose the best medium
Explain how to plan the most suitable message (the copy thrust)
Demonstrate understanding of legal boundaries in advertising
Understand the importance and nature of personal selling
Describe the strategic interpersonal communications in personal selling
Describe how you would manage personal selling efforts
Describe the importance of sales promotion
Describe the struggles for channel control
Demonstrate how you would control promotional effectiveness
12. Public Relations I
Ability to:
Define publicity and public relations.
Define publics and identify the various publics of the firm.
Analyse the differences and relationship between advertising and public relations.
Identify the role of public relations in a firm.
Identify the basic requirements for a PR campaigns.
Specify the fundamental principles of public relations.
List the field of public relations and provide examples.
Analyse the role differences between PR consultants and a PRP from
within the firm.
Identify a career path within the PR industry.
Describe the organisation of PR in the company structure.
Describe the activities of the PRP within the firm.
Describe the ways in which a PRP would deal with publics.
Describe how you would plan a PR campaign.
Describe PR as a management tool.
Describe the activities associated with PR.
Describe the role of PRISA and demonstrate understanding of the code of conduct that members of PRISA must adhere to.
List the advantages and disadvantages of employing a consultancy.
Discuss the objectives of Public Relations.
Describe the ways in which internal and external public relations can take place.
Describe the methods for public relations research.
Discuss the relationship between public relation and marketing.
List and explain the steps in public relations research.
Describe how you would plan a public relations programme.
13. Public Relations II
Ability to:
Distinguish between opinions, attitudes and beliefs.
Describe how opinions, attitudes and beliefs influence human behaviour.
Describe the relevance of these opinions, attitudes and beliefs to the public relations practitioner.
Explain the uses of the research.
Distinguish between formal and informal methods
Explain the steps in the research process.
Explain the techniques used in evaluating PR programs.
Identify the elements of public relations budgeting.
Explain the principles of costing for an internal department.
Describe the costing of an external consultancy.
Plan costing of films, house publications, press receptions, plant tours, and
Demonstrate the systematic costing principles.
Apply the steps of the planning process to a given situation, and
Present ideas for solving a given problem creatively and concisely.
14. Public Relations III
Ability to:
Explain the environmental forces which affect business functioning
Discuss social responsibility as a PR technique in a First World Developing - - World confluence situation
Explain the influence of the economic climate on PR activities; and
Explain the importance of communicating with employees
Describe the implications of the demographic constitution of the country for business
Explain the organisation of labour in SA and the implications for business management
Describe the inter-cultural implications of the structure of SA society
Explain the general influence of economic conditions on public relations programmes
15. Accounting and Finance
Ability to:
Describe the components of financial statements.
Demonstrate the double entry principle
Write up the general journal.
Post from the general journal to the general ledger.
Extract a trial balance.
Describe various accounting concepts.
List and explain the different types of accounting records.
Describe a method of stock control.
Describe debtors and creditors control accounts.
Reconcile statements.
Describe budgetary control.
Describe break-even analysis.
Describe the preparation of financial statements.
Analyse financial statements. |
