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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

National Certificate: Marketing and Business Management 
SAQA QUAL ID QUALIFICATION TITLE
21179  National Certificate: Marketing and Business Management 
ORIGINATOR
Damelin 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
QCTO - Quality Council for Trades and Occupations  OQSF - Occupational Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National Certificate  Field 03 - Business, Commerce and Management Studies  Generic Management 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Level 4  Level TBA: Pre-2009 was L4  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  SAQA 06120/18  2018-07-01  2023-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
To prepare learners to implement micro level marketing strategies with a basic understanding of the managerial, financial, accounting, economic and communication fundamentals. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
NQF level 4 - with proficiency in English and numeracy.

Recognise Prior Learning:

This qualification may be achieved in whole or in part through the recognition of prior learning. 

RECOGNISE PREVIOUS LEARNING? 

QUALIFICATION RULES 
This qualification may be achieved in whole or in part through the recognition of prior learning. 

EXIT LEVEL OUTCOMES 
Critical Cross-field Outcomes:
  • Identify, analyse, formulate and solve convergent and divergent problems associated with micro level marketing strategies creatively and effectively.
  • Develop an appropriate understanding of marketing and business management within the changing global demographics.

    Specific Outcomes:

    1. Use various simple marketing techniques (eg segmentation, research) to plan a simple marketing strategy.

    2.1 Apply elementary marketing skills to promote a product and segment a market along simple psychographic lines.
    2.2 Design a simple advertising strategy to appeal to that market.

    3. Utilise basic business management techniques in order to structure the business decision making process.
    4. Balance a set of books to balance sheet.
    5. Use financial information to make business decisions.
    6. Record the purchase of goods for resale using the Trade Stock account, input VAT charged on goods and services received, sale of goods in the Sales account and the effect on Bank or debtors, the updating of the Trading stock account at the time of sale and the charge for Cost of Sales, the output VAT charged on sales, using the perpetual Inventory system.
    7. Calculate the marking up of goods as a percentage of cost price, or selling price and determine the VAT which must be charged or paid.
    8. Effect the closing transfers at the end of a financial period to the Trading Summary account and the Profit and Loss summary account and use a basic understanding of economic theory to assist with managerial decisions.
    9. Evaluate the differences between short run and long run consumption behaviour and distinguish between different types of investments. 

  • ASSOCIATED ASSESSMENT CRITERIA 
    Assessment Criteria for Critical Cross-field Outcomes:
  • Solve problems by means of exploring and critically evaluating abstract and personal situations.
  • Solve problems by generating alternative solutions for dealing with those problems.


    Associated Assessment Criteria for Specific Outcomes:

    1. Marketing strategy is presented with specific reference to the techniques of segmentation and research incorporated into the document.

    2.1 A product is selected and a promotion strategy developed and documented with specific references to psychographic indicators.
    2.2 A simple advertisement is produced to promote the product selected.

    3. The basic business management techniques are correctly tabulated against a recommended business decision making process.
    4. Balance sheet is accurately produced using the criteria provided from the books of first entry.
    5. Sound recommendations and interpretations are documented using the financial information provided.

    6.1 The purchase of goods is correctly recorded in the Purchase Journal using the details from the Trading Stock ledger account.
    6.2 The VAT account correctly reflects the input VAT charged on the goods and services.
    6.3 The sales transactions are correctly recorded in the Sales account.
    6.4 The Bank or Debtors account correctly reflects the income from the Sales.
    6.5 The Trading Stock account reflects the correct balance at the time of sale.
    6.6 The charge for the Cost of Sales is accurately recorded using the perpetual inventory system.

    7.1 The marking up of goods are presented in two distinct categories with two calculations showing the mark up as a percentage of cost price and selling price.
    7.2 The VAT is correctly determined and shown correctly as either VAT to be charged or VAT to be paid.

    8.1 The closing transfers for the end of the financial period are correctly posted to the Trading Summary and Profit and Loss account.
    8.2 An example of the application of economic theory in assisting with managerial decisions is documented based on the sample provided.

    9.1 The differences between short run and long run consumption behaviour are correctly tabulated.
    9.2 An accurate list of the different types of investments is produced.


    Integrated Assessment:
  • Continuous assessment in the form of class exercise, and group exercises.
  • Formative and summative assessments are integrated into final assignment, final examination and final workplace assessment. 

  • INTERNATIONAL COMPARABILITY 
    This diploma is credit rated as an equivalent level one qualification in the UK system. 

    ARTICULATION OPTIONS 
  • Articulation with qualifications offered at other institutions 4 modules are recognised as entry credits to the IMM certificate in level one marketing; UNISA recognises 5 modules as entry credits to the UNISA generic Bcom programme.
  • The qualifications toward which the graduate may proceed are the National Advanced Diploma in Marketing and Business Management and the National 1st degree in Marketing and Management.
  • Exit-level outcomes articulating with other qualifications are the National Diploma in Human Resources Management. 

  • MODERATION OPTIONS 
    All tests and assignments are standardised nationally and a system of second examiners within the Damelin Education Group is used. All moderation is documented and the appropriate reports are available for the record. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    Our own staff will be used as assessors in the manner accommodated within the quality management of our institution. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    The qualification type, as indicated by the provider, is retained in the interim. It does not, however, qualify for a Higher Education DIPLOMA qualification. The MINIMUM credits required for a higher education DIPLOMA is 240 (not 120 as in this case). 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.