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SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Diploma: Tourism Management and Public Relations 
SAQA QUAL ID QUALIFICATION TITLE
36025  Diploma: Tourism Management and Public Relations 
ORIGINATOR
Durbanville College (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Certificate  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  252  Level 5  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 EXCO 0415/23  2021-07-01  2023-04-18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-04-18   2028-04-18  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The purpose of the learning programme is to train the learner with the necessary knowledge and skills which will enable him/her to get employment in the tourism industry of which travel agency, tourism bureaus, wine farms and public relations are only a few careers.

The travel industry is a very competitive but growing industry in South Africa. To keep up with these changing trends, relevant training in this field will definitely contribute to the regional and national goals.

In the region are other institutions offering training in the tourism field. In comparison to these institutions, our course structure is unique, because we offer IATA/UFTAA as well as Galileo, Public Relations, Communication, DTS (international ticketing) and BSP as part of the course, which forms a more complete qualification.

Being a provider in tourism and tourist guide training for the past 10 years, we are very fortunate to have staff members not only with teaching experience, but also with vast practical expertise. This ensures close relations with the business sector to ensure relevant training.

Rationale for the qualification

The programme was designed some years ago in conjunction with local commerce and industry. Annual meetings with the programme liaison committee are used to revise and update the content of the modules in line with current practice in the programme field. For the past two years we have also aligned the programme to technikon requirements in order for articulation of our learners to take place.

A career in tourism allows for great diversity as well as specialisation. Learners are trained as technicians, technologists, managers and entrepreneurs. Primary employment sectors are: accommodation / hospitality, distribution channels, travel facilitators (eg. Travel Agents), transportation (eg. Airlines), attractions / resources and destination planning, management and coordination (eg. regional tourism organisations) tourist guiding, events management and marketing. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Learners must be able to demonstrate that they have the knowledge and skills, gained through studying the Certificate in Public Relations and Travel Agency, to continue to this level of training.

Recognition of prior learning (RPL)

Recognition of prior learning forms an integral part of the structure of the programmes at the College. Learners are RPL`ed for studies successfully completed at universities, technikons and state colleges as well as private colleges accredited by SAQA, CHE or a SETA.

Learners who can demonstrate good computer, interpersonal and communication skills and provide proof of applicable administrative and computer experience in the tourism industry, may be registered for some diploma level and some certificate level modules. 

RECOGNISE PREVIOUS LEARNING? 
Y 

QUALIFICATION RULES 
Language of the Qualification:
  • Afrikaans & English 
    		•

    EXIT LEVEL OUTCOMES 
    On achieving this qualification, the learner will be able to:
    Productively run a travel agency office being capable to perform all functions as set out in the core units:

    TRAVEL PRACTICE

    BSP
  • Know whom to contact to update the valued BSP Manual
  • Know the criteria for appointing an IATA travel agency
  • The advantages of BSP and the location of the regional offices
  • Different functions within the offices of BSP
  • The Clearing Bank of BSP
  • How to start a travel agency and what is the business of an agency
  • Terminology used e.g.
  • Approval date
  • DPP
  • DPC
  • SCCCF
  • Validator and the correct use thereof
  • Carrier Identification Plate and the correct use thereof
  • Understand how IATA has divided the world for fare calculations and the IATA rules.
  • World Time Zones
  • IATA airport and city codes
  • Criteria needed to calculate basic, normal and special fares
  • Read standard BSP documentation
  • Accept and account for permitted forms of payment.
  • Accept and correctly process any documents presented for re-issue and/or refund
  • Cancel documents and/or coupons accurately and account for these
  • Keep an accurate stock control of documents
  • Produce a correct Sales Transmittal and its supporting documents and comply with the reporting dates
  • Read the Billing Analysis and reconcile all sales, refunds, ADMs, ACMs accurately
  • Dispute Billing items correctly, and allocate responsibility of overdue remittance or late settlement.

    You will be able to:
  • Use a tariff manual and appropriate handouts necessary to construct a fare
  • Quote normal and special fares for international routings, applying sector and mileage principles
  • Identify and apply additional checks, surcharges and add-on amounts to international routings when applicable
  • Issue all the relevant travel documents according to the procedures in the IATA Ticketing Manual.

    FARES & TICKETING INTERNATIONAL
  • Calculating within Africa Point-to-point Fares
  • Calculate and quote direct fares for the PTM
  • IATA Traffic Conference Areas, International Sales Indicators and reading of fare rules
  • Basic Fare construction, including looking up relevant TPMs, MPMs
  • Identify and apply a fare break point
  • Apply HIP checks and identify Circle and Round trips
  • Looking up IATA ROE and apply the relevant rounding rules
  • Identifying and applying country ticket taxes and apply BSR and relevant rounding rules
  • Issuing Air Tickets according to IATA Ticketing Handbook
  • Construct fares for children and infants
  • Applying EMS (Excess mileage surcharges)
  • Apply applicable security charges and passenger facility charge
  • Correct use of the fare extension ladder
  • Construct a fare and issue the MCO/MPD for an international PTA (SOTI)
  • Construct fares using the relevant add-on amounts from the different sections of the PTM
  • Read fares and rules from a Global Distribution System
  • Calculate Special Fares and apply the special fares table accordingly
  • Quote and ticket Market Fares.

    You will be able to recognise destinations and attractions and make recommendations to your customer where and when to travel, to meet their specific needs. These travel plans will be set out in an organised format, an itinerary, for the use of the traveler. You will also be able to discuss advanced aspects of the tourism industry, explain how a business functions within the industry, calculate international fares and issue tickets, and manage cash flows through BSP.

    TOURISM MANAGEMENT
    On completion of this module you will be able to:
  • identify the components that comprise a tour, and plan a tour in all details.
  • compile itineraries to meet the requirements of specific tourists.
  • cost a tour
  • provide correct information on travel documentation
  • provide correct information on customs regulations for South African citizens, and visitors to this country.
  • plan and manage a conference
  • describe and discuss barriers to tourism
  • describe and discuss tourism flow patterns
  • demonstrate measuring tourism
  • explain tourist` behavior, and explain how their behavior can be used to plan tourism
  • explain tourism planning and development, and describe how various techniques can be employed in planning for tourism, and development
  • discuss the concept eco-tourism and demonstrate how this concept is used in promoting (planning,developing) South African tourism.
  • analyse tourism resources, and demonstrate resource assessment in tourism planning and development.
  • demonstrate knowledge of the following tourist destinations:
  • North America
  • South America and Caribbean Islands
  • Europe and Scandinavia
  • Middle East
  • Australasia and the Pacific Islands
  • Far East

    PUBLIC RELATIONS
  • The scope and ethics of public relations
  • The development of public relations
  • The execution of public relations
  • Public Relations and Communication
  • Basic planning of a public relations programme
  • Organisation media
  • Working with the printer
  • Mass media
  • Media liaison
  • Media releases
  • Speech presentation
  • Special events
  • Examination preparation
  • The Public Relations Research Planning Process
  • Sources of Acquiring Data
  • Sampling Data
  • Instruments to Measure Research
  • Presenting the Research
  • Ethical Issues of Public Relations

    CONVERSATIONAL GERMAN
  • Vocabulary
  • Comprehension
  • Translation
  • Language theory
  • Language practical
  • Spoken German

    BUSINESS MANAGEMENT
  • The Business World and Business Management
  • The Business Organisation
  • The Business Organisation and the Business Environment
  • Introduction to General Management
  • Planning and Organising in Management
  • Leadership and Control in Management
  • The Marketing Process
  • Marketing Instruments
  • The Integrated Marketing Strategy
  • Public Relations
  • The Financial Function and Financial Management
  • Asset Management
  • Financing Decisions
  • The Operations Management Function
  • Activities, Techniques and Methods of Operations Management
  • The Purchasing Function and Activities
  • The Human Resources Function 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    In particular assessors should check that the learner demonstrates that he/she met all the exit-level outcomes.

    Integrated assessment

    Theory:
    Tests, projects, assignments and internal examinations

    Practicals:
    Public speaking, addressing the public at specific functions (eg. career evenings), class presentations (verbal end visual) and experiential learning period form part of practical evaluations. IATA/UFTAA, GALILEO and DTS Fares and Ticketing are practically assessed. Lecturer evaluation at all times, sometimes with external assistance.
    Resource center utilisation:
    Learners must include a bibliography with all projects indicating resources consulted, whether reference material of the College or another source.

    Experiential learning:
    Experiential learning is an integral part of the programme. Learners are assisted by the College to find suitable workstations. A well structured Log-book, which gets signed by the learner, employer and college lecturer, is in use to ensure control over the actual work experience gained by the learner.

    Projects:
    Group, individual and external evaluation of projects takes place. Also hands-on experience where specific projects can be generated, eg. a practical tour for the local old aged home. 

    INTERNATIONAL COMPARABILITY 
    The programme compares favourably with similar international programmes based on comparison of brochures. Learners who have worked overseas, especially in Britain, report that they are very well qualified for comparable job opertunities.

    The travel programme is highly comparable in that three modules (IATA/UFTAA, Galileo and BSP) are international qualifications incorporated. 

    ARTICULATION OPTIONS 
    On completion of this qualification, besides careers in the formal tourism industry, learners may also work in Public Relations, Receptionists, Secretaries and Development. 

    MODERATION OPTIONS 
    The College subscribes to a variety of evaluation / moderation processes:

    We write the examinations of external bodies such as UNISA, IATA, PRISA,DTS, BSP and Galileo.
    We use lecturers from universities and technikons to moderate the examination papers and scripts.
    Own staff are being used as internal moderators and will be qualified as assessors in the near future.
    We make use of registered assessors, eg. from THETA. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Durbanville College (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.