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SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Bachelors Degree: Creative Brand Communications 
SAQA QUAL ID QUALIFICATION TITLE
57883  Bachelors Degree: Creative Brand Communications 
ORIGINATOR
General SGB 03 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
The individual Primary or Delegated Quality Assurance Functionary for each Learning Programme recorded against this qualification is shown in the table at the end of this report.  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Level 6  NQF Level 07  Regular-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 091/21  2021-07-01  2023-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:

The first purpose of this programme is to provide learners with the opportunity to prepare themselves for a career in the communications industry, as well as equip them with the relevant skills and the capacity to develop and nurture their own creativity.

Secondly, the purpose of this programme is to provide the communications industry with highly creative, self-motivated, skilled individuals that are able to think beyond the traditional, capable of integrating different disciplines and sensitive to the complexities of the South African communications arena.

The third purpose of this programme is to forge a new yardstick for applied creative education - to bring a new level of integration between fields of knowledge, excellence of craft, and understanding of self and creative process, in a field that has come of age.

The communications industry will be the first (and has already started) to truly grapple with the huge impact the information revolution is having on civilisation as we know it. The impact of the communications industry itself on every aspect of the human experience cannot be denied, and it demands people of integrity, vision, insight and immense creativity to carry us into the new millennium.

Rationale:

This qualification merges the traditional marketing communications and visual communications with new technology and the expanding field of branding. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Learners that enter our programme are assumed to have the equivalent academic learning of a NQF 4 National certificate with university exemption. In addition, some evidence of creative endeavour and output in any of the relevant fields is expected.

Recognition of Prior Learning:

Applicants who have not completed matric but who have perhaps worked in a relevant field and wish to further their education will be assessed individually according to the Prior Learning principles. These applicants need to illustrate their knowledge and relevant output by means of panel meetings and an investigation into their prior learning experience. 

RECOGNISE PREVIOUS LEARNING? 
Y 

QUALIFICATION RULES 
N/A 

EXIT LEVEL OUTCOMES 
Learners that successfully complete the programme are:
  • Deemed to be in possession of highly specialised scholastic, professional, technical and advanced research abilities across the discipline of Creative Brand Communications
  • Able to demonstrate their ability to critically review, consolidate and extend a coherent body of knowledge relating to Brand Communications
  • Analyse, transform and critically evaluate new information, abstract data and concepts from a range of sources
  • Able to transfer and apply diagnostic skills in a range of communication contexts
  • Deemed to excel in their ability to operate in complex, variable, highly specialised and unpredictable contexts within the broad parameters of Brand Communications and their specialized functions.
  • Able to select from a full range of advanced procedures in their respective specialisations within Brand Communications.
  • Particularly well equipped to diagnose problems and create appropriate responses to resolve contextual and abstract problems within the field of Brand Communications
  • Completely accountable for determining, achieving and evaluating both personal and team output in a brand communications environment.

    Specialists in Art Direction are fully equipped to enter into the Advertising industry as junior art directors.

    Specialists in Copywriting are fully equipped to enter into the Communications industry as junior copywriters.

    Specialists in Digital Media are fully equipped to enter into the New Media/Digital Communications industry.

    Specialists in Graphic Design are fully equipped to enter into the Graphic Design arena as graphic designers. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    This is an integrated programme with all aspects of the course either completely integrated into practical learning situations or theory is structured in such a way that it is directly applicable to the Creative Brand Communicator`s discipline. Learning and the assessment thereof are thus fully integrated.

    General assessment criteria include:
  • Relevance to the brief - has the problem been properly diagnosed and appropriately interpreted?
  • Understanding of the context of the creative material, i.e. strategy, market, targeting, cost, culture, competition, media, etc. - is there sufficient evidence of research from a range of sources, integrated and taken into consideration in the final approach to the problem?
  • Creative content - is the proposed solution original, appropriate and does it communicate well within the broader brand identity of the client? Does it reinforce the strategically defined brand communication experience?
  • Creative execution - is the level of execution indicative of sufficient skill and artistic sensibility to translate comfortably into a professionally produced media element?

    In addition to the above, more traditional assessment procedures are also in place, specifically in the first two years of the programme. These are explained in more detail under "Integrated Assessment" below. 
    		•

    INTERNATIONAL COMPARABILITY 
    International comparability has been studied by the individual institutions offering learning programmes recorded against this qualification. 

    ARTICULATION OPTIONS 
    The programme articulates with other programmes vertically and horizontally as follows:

    Vertically:

    Level 7 (Bachelors in Creative Brand Communications, specialising in Copy Writing, Art Direction, Graphic Design or Multi-Media).
    Outcomes: Specific and specialist career opportunities.

    Level 8.1 (Post Graduate Diploma) - in Brand Contact Management. 

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015. 

    NOTES 
    This qualification has been derived from a provider-based qualification, in order to record Learning Programmes against it. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    LP ID Learning Programme Title Originator Pre-2009
    NQF Level    		 NQF Level Min Credits Learning Prog End Date Quality
    Assurance
    Functionary    		 NQF Sub-Framework
    57884  Bachelor of Arts in Creative Brand Communication  AAA School of Advertising  Level 6  NQF Level 07  360     CHE  HEQSF 
    24516  Bachelors Degree: Creative Brand Communications  Vega School of Brand Communications  Level 6  NQF Level 07  360     CHE  HEQSF 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THESE LEARNING PROGRAMMES: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    LP ID Learning Programme Title Accredited Provider
    57884  Bachelor of Arts in Creative Brand Communication  AAA School of Advertising  
    24516  Bachelors Degree: Creative Brand Communications  Vega School of Brand Communications  


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.