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Diploma: International Tourism 
65860  Diploma: International Tourism 
City Guilds International 
CATHSSETA - Culture, Arts, Tourism, Hospitality and Sports Education and Training Authority  OQSF - Occupational Qualifications Sub-framework 
Advanced Certificate  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
Undefined  240  Level 5  NQF Level 06  Regular-Provider-ELOAC 
Reregistered  SAQA 9900/00  2018-07-01  2023-06-30 
2023-06-30   2025-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 


The purpose of the qualification is to provide learners with the necessary underpinning knowledge and practical skills required to be employed in the tourism industry.

Learners who achieve this qualification are able to:
  • Describe the importance of tourism.
  • Investigate potential job roles within the tourism industry.
  • Investigate visitor flows, transport routes and world time zones.
  • Explain the importance of customer services within the travel and tourism industry in order to attract and keep customers.
  • Provide excellent customer service.
  • Provide information within tourism organisations effectively.
  • Structure and deliver an effective presentation.
  • Explain the importance of marketing in order to ensure that organisations meet their customers' needs.
  • Describe marketing principles.
  • Carry out market research.
  • Develop promotional materials.
  • Identify a range of visitor attractions throughout the world and examine their appeal and popularity.
  • Explain the process involved when making a reservation and issuing tickets, including costings.
  • Explain how the tourism industry has developed and key factors that have affected its development.
  • Examine the reasons why people travel, the impact of tourism on destinations and future developments and opportunities.
  • Locate major international destinations throughout the world, including gateways, tourist attractions and local languages.
  • Convert local times.
  • Carry out currency transactions.
  • Calculate journey times.
  • Explain the importance of customer services with the travel and tourism industry, focusing on customer service standards, procedures and customer feedback.
  • Investigate organisational structures and staff recruitment, including legal requirements.
  • Explain the day-to-day systems that need to be in place for a business to run effectively and efficiently.
  • Describe the role and importance of marketing in the continued success of travel and tourism organisations.
  • Explain the need for the responsible development of tourism.
  • Describe related services in the travel market, including car hire, travel insurance and the cruise market.
  • Explain the social and economic factors that affect the development of tourism and determine the reasons for travel.
  • Describe management strategies involved in team-building, leadership, communication, staff development and objective setting.
  • Describe effective customer services management within the travel and tourism industry.
  • Explain the need for monitoring and control of the financial resources.
  • Apply accounting techniques including interpretation of balance sheets, analysis of income and expenditure statements.
  • Preparation of a cashflow report, application of key ratios and preparation of a budget.
  • Describe the management skills required in order to ensure effective marketing within the travel and tourism industry.
  • Describe the management skills required in order to ensure the effective management and operation of travel and tourism organisations.


    This qualification has been designed to develop specific, advanced level skills appropriate to a person working in first level management in international tourism. It brings together the theoretical and practical elements of international tourism management and will help to professionalise the travel and tourism industry. 

    It is assumed that learners have achieved the equivalent of NQF Level 4 in a formal education environment.

    Recognition of Prior Learning:

    The structure of this qualification makes the Recognition of Prior Learning possible. This qualification may therefore be achieved in part or completely through the recognition of prior learning, which includes formal, informal and non-formal learning and work experience. The learner should be thoroughly briefed on the mechanism to be used and support and guidance should be provided. Care should be taken that the mechanism used provides the learner with an opportunity to demonstrate competence and is not so onerous as to prevent learners from taking up the RPL option towards gaining a qualification.

    If the learner is able to demonstrate competence in the knowledge, skills, values and attitudes implicit in this qualification the appropriate credits should be assigned to the learner. Recognition of Prior Learning will be done by means of Integrated Assessment as mentioned above.

    This Recognition of Prior Learning may allow:
  • Accelerated access to further learning at this or higher Levels on the NQF.
  • Gaining of credits towards a unit standard.
  • Obtaining of this qualification in part or in whole.

    Access to the Qualification:
  • There is open access to the qualification. However, it is preferable that learners should acquired language competencies and mathematical literacy competencies at NQF Level 4. 


    This qualification is made up of a combination of learning outcomes from Fundamental, Core and Elective components, totalling 240 credits.

    Fundamental, 20 credits minimum:
  • Communication, 10 credits.
  • Mathematical Literacy, 10 credits.

    Core, 140 credits.

    Elective, 80 credits. 

    1. Use effective communication skills within the workplace.

    2. Use mathematics in real life situations.

    3. Describe the key characteristics of the tourism industry.

    4. Explain how geography impacts on international tourism.

    5. Deliver customer services.

    6. Present tourism products and services.

    7. Develop people within the tourism industry.

    8. Implement business systems and financial controls.

    9. Market products and services.

    10. Develop a visitor's attraction.

    11. Develop local tourism destinations.

    12. Make reservations.

    13. Implement related tourism services.

    14. Manage people.

    15. Manage operations and information.

    Critical Cross-Field Outcomes:

    This qualification addresses all the Critical Cross-Field Outcomes. A learner who obtains this qualification can:
  • Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made.
  • Work effectively with others as a member of a team, group, organisation, community.
  • Organise and manage oneself and one`s activities responsibly and effectively.
  • Collect, analyse, organise and critically evaluate information.
  • Communicate effectively, using visual, mathematical and/or language skills in the modes of oral and/or written presentation.
  • Demonstrate an understanding of the world as a set of related systems by recognising that problem- solving contexts do not exist in isolation.
  • Participate as responsible citizens in the life of local, national and global communities. 

    Associated Assessment Criteria for Exit Level Outcome 1:
  • Use the writing process to compose various reports and texts required within the workplace.
  • Read and interpret various texts with understanding.
  • Maintain and adapt oral communication as required.
  • Use appropriate communication skills within the workplace.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Use mathematical functions correctly to solve routine problems and tasks within the workplace.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Explain the importance of International and National Tourism.
  • Identify and explain various job roles within the International tourism industry.
  • Identify the different types of accommodation and classification systems used worldwide including associated facilities.
  • Carry out research which identifies the different reasons why people travel.
  • Prepare a presentation investigating the positive and negative economic impacts of tourism using various sources including books, the media and the World Wide Web.
  • Carry out research on the growth and development of new tourism initiatives worldwide including adventure, nature-based and independent travel.
  • Research different tourism jobs in your own area and identify the skills required in each.
  • Carry out research into the key motivants and determinants of tourism as applied to tourism customers.
  • Describe present and possible future trends in the worldwide tourism market place.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • With the use of an atlas identify key map features.
  • Identify key features of atlases and maps.
  • Explain how topographical features influence tourism.
  • Prepare a report on two major tourism transportation routes between the candidate's country and a destination in the opposite Hemisphere.
  • Research a popular country in your area, explain the positive and negative effects of geographical features on tourism.
  • Convert local times to and from Universal Time Coordinates (UTC)/or Greenwich Mean Time (GMT), using time calculation tools such as time zone charts.
  • State the factors involved in time conversion.
  • Calculate foreign currency exchange transactions with commission charges between:
    > Your own country and eight foreign countries.
    > Three pairs of foreign countries.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Carry out research into different tourism organisations which identifies the main types of customer.
  • Explain the service standards used in three different tourism organisations.
  • Give examples for each of the four levels of customer service.
  • Use effective customer service in three different selected situations: deal with a new customer, deal with a customer who has special needs, deal with a customer who has a complaint.
  • Produce a customer service induction document identifying the key components of customer service.
  • Research reference sources and procedures for handling complaints and produce a letter in response to a customer's complaint and identify the methods of recording complaints.
  • Produce guidelines for recommendations for the development of customer service in a tourism organisation.
  • Prepare a report comparing customer service in two selected tourism organisations.
  • Explain the key principles of managing the customer service process in tourism organisations.
  • Undertake analysis to identify and evaluate the costs and benefits of a customer service strategy.
  • Investigate the assessment of customer service quality and prepare a report describing the monitoring and control of service quality.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • Collect and identify reasons for different forms of information used by tourism organisations to present different tourism products and services.
  • Collect information identifying the key elements of a verbal presentation and deliver a presentation on a selected tourism product or service.

    Associated Assessment Criteria for Exit Level Outcome 7:
  • Produce a diagram of organisational structures, explaining the factors which have influenced the development of two tourism organisations.
  • Research various positions within the tourism industry.
  • Prepare a job specification and description in order to produce a job advertisement.
  • Develop a personal curriculum vitae/resume.
  • Prepare a presentation on workplace standards of practice, operation and legislation.
  • Produce a report identifying team member roles, responsibilities and factors influencing the effectiveness of their team.

    Associated Assessment Criteria for Exit Level Outcome 8:
  • Explain how financial performance is monitored in tourism organisations.
  • Identify any factors affecting financial performance and the financial terms used.
  • Carry out and describe simple budgeting from given financial data.
  • Prepare a report which explains the impact of future technological developments upon business systems in tourism organisations.
  • Interpret the balance sheet for a tourism organisation describing the financial terms and then produce a report which assesses its financial position.
  • Analyse income and expenditure statements for a tourism organisation and from these produce a report which assesses its financial position.
  • Prepare a cashflow report from given data identifying the elements of cash flow forecasts.
  • Prepare a budget plan from given data for a tourism organisation.

    Associated Assessment Criteria for Exit Level Outcome 9:
  • Explain what is meant by the term 'marketing mix' and the functions of each element of the marketing mix.
  • Identify the reasons why market research is carried out and the methods of conducting market research.
  • Carry out a marketing activity involving market research in relation to tourism organisation.
  • Carry out research into identifying promotional methods and media.
  • Match promotional methods with customer groups, products and services.
  • Carry out research into three different tourism organisations and prepare a report comparing their marketing activities.
  • Undertake market research for a new tourism product or service identifying the objectives, the research process and the techniques used.
  • Produce a marketing plan identifying the components for the selected product or service.
  • Select promotional methods appropriate to your marketing plan and produce examples of materials to be used.
  • Carry out research into the stages of a strategic marketing plan for an organisation or product or service, communicating your findings to others.
  • Analyse a tourism organisation's marketing information system and evaluate its effectiveness.

    Associated Assessment Criteria for Exit Level Outcome 10:
  • Select two major visitor attractions-one in the Northern, one in the Southern Hemisphere-and research how each attraction was developed.
  • Carry out research into the same two visitor attractions and obtain examples of sales and promotional materials both paper-based and via the Internet.
  • Prepare a presentation which compares sales and promotional activities in each attraction.

    Associated Assessment Criteria for Exit Level Outcome 11:
  • Produce a report on a local tourism destination. The report should concentrate on the reasons for the tourism development, the stages in its development, organisations which influenced the development, sources of funding and the impact on the local community.
  • Analyse the factors involved in marketing a local tourism destination.

    Associated Assessment Criteria for Exit Level Outcome 12:
  • Interpret screen information from a computer reservation system.
  • Interpret and analyse costings in different forms of travel.
  • Research how different tickets are completed for different types of international tourism.

    Associated Assessment Criteria for Exit Level Outcome 13:
  • Produce a guide for customers which explains different types of travel insurance.
  • Research car hire including costings, car groups in accordance with client's needs.

    Associated Assessment Criteria for Exit Level Outcome 14:
  • Work within a team environment to achieve agreement with individuals or a team to improve the performance of the team.
  • Explain how effective communication by the manager can improve an individual's or team's performance.
  • Prepare a strategy and carry out a recruitment and selection activity for new members of staff and analyse future staffing requirements.
  • Plan, carry out and evaluate a training and development activity for tourism staff.
  • Set work targets/objectives for an individual member of staff, review completion of work and set new targets/objectives for improvement in performance.

    Associated Assessment Criteria for Exit Level Outcome 15:
  • Conduct research into quality standards and produce a report applying the standards to a tourism organisation.
  • Identify and explain to an instructor how monitoring and control of resources can benefit a tourism organisation.
  • Produce a report which describes how health, safety and security procedures are applied within a local tourism organisation.

    Integrated Assessment:

    Assessment practices must be open, transparent, fair, valid, and reliable and ensure that no learner is disadvantaged in any way whatsoever.

    This qualification is comprised of the following:
  • Practical competences-what a candidate must be able to do.
  • Knowledge requirements-what a candidate must know.

    There are several ways in which these can be assessed:


    Assessors may be required to use different assessment methods:
  • Competence checklist-observation of performance.
  • Competence checklist-appraisal of a product.
  • Practical assignment.

    Knowledge requirements:

    Learners will be required to take tests to show that they meet the knowledge requirements.

    These assessments can take the following forms:
  • Written tests-multiple choice.
  • Written tests-short, structured questions.

    Learning, teaching and assessment are inextricably interwoven. Whenever possible, the assessment of knowledge, skills, attitudes and values shown in the modules will be integrated.

    Assessment of communication, language, literacy and numeracy should be integrated as far as possible with other aspects and should use practical contexts wherever possible.

    Where it is not possible to assess the learner in the workplace or on-the-job, simulations, case studies, role-plays and other similar techniques such as realistic working environment including real work timescales and pressures should be used to provide a context appropriate to the assessment.

    During integrated assessments the assessor should make use of formative and summative assessment methods and assess combinations of practical, applied, foundational and reflexive competencies.

    All learners are required to complete an externally set and marked international examination in order to achieve the qualification.

    Assessment should ensure that all outcomes and critical cross-field outcomes are evaluated. 

    The International Vocational Qualification (IVQ) Certificate in International Tourism, the IVQ Diploma in International Tourism and the IVQ Advanced Diploma in International Tourism have been benchmarked against international standards and qualifications, including those of the United Kingdom, Australia, France, Germany and Singapore, in order to establish comparability to levels of the National Qualifications Framework (NQF) of England, Wales and Northern Ireland and UK National Occupational Standards (NOS):

    City & Guilds IVQ; NQF Level (1); NOS(2):

    Certificate; Level 1; Customer Service.
    Diploma; Level 2; Travel and Tourism.
    Advanced Diploma; Level 3; Travel and Tourism.


    (1) National Qualifications Framework of England, Wales and Northern Ireland.

    (2) UK National Occupational Standards (NOS).

    According to the 'Rough Guide to Comparing Qualifications in the UK and Ireland' published by the National Qualifications Authority of Ireland (NQAI) and the four UK regulators (Qualifications Curriculum Authority (QCA)-now called the Office of the Qualifications and Examinations Regulator (Ofqual), the Scottish Qualifications Authority (SQA), the Qualifications, Curriculum and Assessment Authority for Wales (ACCAC) and the Council for the Curriculum, Examinations and Assessment in Northern Ireland (CCEA)), the IVQ Certificate in International Tourism, the IVQ Diploma in International Tourism and the IVQ Advanced Diploma in International Tourism are comparable to the following levels:

    City & Guilds IVQ; NQF; NFQ(3); SCQF (4):

    Certificate; Level 1; Level 3; Level 4.
    Diploma; Level 2; Level 4; Level 5.
    Advanced Diploma; Level 3; Level 5; Level 6.


    (3) The National Framework of Qualifications for Ireland (NFQ).

    (4) Scottish Credit and Qualifications Framework. 

    This qualification allows for both horizontal and vertical articulation.

    Vertical articulation can occur by embarking on the study of related NQF Level 6 qualifications within the Hospitality, Tourism, Travel, Gaming and Leisure field.

    Horizontal articulation can occur with qualifications on NQF Level 5. 

  • Anyone assessing a learner or moderating the assessment of a learner against this qualification must be registered and appointed by the provider according to existing moderation guidelines of the FETQC/ HEQC or relevant ETQA/SETA.
  • Any institution offering learning of this qualification must be accredited as a provider with the relevant ETQA/SETA.
  • Assessment and moderation of assessment will be overseen by City & Guilds and relevant ETQA.
  • Moderation should also validate the achievement of competencies and assessment processes as described in exit level outcomes and integrated assessment options as described in the qualification. 

    For an applicant to register as an assessor, the applicant needs:
  • Interpersonal skills, subject matter expertise and assessment experience.
  • To be competent in the planning and conducting of assessment of learning outcomes.
  • The subject matter experience must be well developed within the relevant field and subfield practices.

    The assessor must have completed:
  • A similar qualification or from the same family of qualifications, at or above the level of the qualification
  • Minimum of two years relevant experience.

    The subject matter experience of the assessor can be established by recognition of prior learning.

    Assessors need to be registered with the relevant Education and Training Quality Assurance Body. 

    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2009; 2012; 2015. 

    As per the SAQA decision to re-register all provider-based qualifications on the National Qualifications Framework that meet the criteria for re-registration, this qualification has been re-registered from 1 July 2018. As per the SAQA decision to re-register all provider-based qualifications on the National Qualifications Framework that meet the criteria for re-registration, this qualification has been re-registered from 1 July 2018. 


    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.