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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Diploma in Event Management 
SAQA QUAL ID QUALIFICATION TITLE
93877  Diploma in Event Management 
ORIGINATOR
Boston City Campus (Pty) Ltd formerly Boston City Campus and Business College (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Diploma (Min 360)  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2033-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The Diploma in Event Management is in response to the workplace need for competent managers across all economic sectors. The current and future need for competent entry, junior and middle managers has been expressed by employers and employees. The skills, knowledge, attitudes and values required by managers are addressed through this qualification by offering the necessary breadth on important topics combined with appropriate occupational and professional depth for its intended purpose. The successful completion of this qualification will increase the learner's employability in the various fields of event management, as well as equipping them with the requisite entrepreneurial skills to setup their own business.

The qualification has been designed to give learners the skills required for managing life-long learning. The qualification provides opportunities for vertical and/or horizontal articulation pathways, for example:
  • Specialised studies in Public Relations, Media Communications and Entrepreneurship.
  • Advanced studies in hospitality or Marketing Management.
  • Bachelors' Degree studies in Marketing Management.

    Rationale:
    Event Management is a crucial component of commerce. The Diploma in Event Management has been developed for a particular purpose, this being to facilitate access to the world-of-work that rely on the application of the knowledge and skills systems supporting event management practices. The purpose of the qualification is to ensure learners are equipped with the knowledge, theory and methodology of the important disciplines in event management, and enable them to demonstrate initiative and responsibility in a professional or academic context where application of the principles and theory are emphasised as a basis for entry into the labour market, professional training, graduate study, or professional practice in a wide range of careers within civil society, the public or private sectors. The module covered within the Diploma in Event Management are developed in an increasingly applied manner covering the major functional specialisations and culminating in an integrated manner which provides broad strategic context for learners on issues in event management, marketing management, entrepreneurship, project management, integrated marketing communication, public relations, financial management, business management, applied psychology and research methods.

    The breadth and depth of learning achieved by learners reflect a broad range of skill-sets and knowledge-sets consisting of principles, theoretical engagement and levels of intellectual independence characteristics of the Diploma in Event Management. For a rapidly evolving and growing nation, this qualification forms part of the increase in provision of learners with higher order capabilities to grow the economy, to advance social transformation, and to remain regionally relevant and globally competitive. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    Learners may provide evidence of prior learning for which they may receive credit towards the qualification by means of portfolios or other forms of appropriate evidence which may include, verified accounts of previous relevant work done and performance records. The portfolio of evidence is evaluated in accordance with the requirements of the relevant Quality Council.

    Learners who do not meet the minimum entry requirements may be granted admission through Recognition of Prior Learning.

    Entry Requirements:
    Access is granted to learners who have achieved a:
  • National Senior Certificate (NSC), at NQF Level 4 and English as one of the subjects passed and which grants admission to Diploma study.
    Or
  • Senior Certificate with endorsement and English as one of the subjects passed.
    Or
  • National Certificate (Vocational) (NC (V)), at NQF Level 4 and English as one of the subjects passed and which grants admission to Diploma study. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    The Diploma in Event Management consists of eight compulsory modules at NQF Level 5 with 112 Credits, ten modules at NQF Level 6 with 202 Credits and two modules at NQF Level 6 with 60 Credits.

    Modules at NQF Level 5:
  • Event Management I, 16 Credits.
  • Marketing Management I, 16 Credits.
  • Entrepreneurship I, 16 Credits.
  • Public Relations I, 16 Credits.
  • Computer Literacy I, 8 Credits.
  • Integrated Marketing Communication I, 16 Credits.
  • Computer Literacy II, 8 Credits.
  • Business Management I, 16 Credits.

    Modules at NQF Level 6:
  • Financial Management I, 30 Credits.
  • Event Management II, 30 Credits.
  • Marketing Management II, 16 Credits.
  • Entrepreneurship II, 16 Credits.
  • Project Management II, 12 Credits.
  • Project Management III, 16 Credits.
  • Integrated Marketing Communication II, 24 Credits.
  • Public Relations II, 24 Credits.
  • Applied Research, 14 Credits.
  • Experiential Learning, 20 Credits.

    Modules at NQF Level 7:
  • Event Management, 30 Credits.
  • Marketing Management, 30 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Apply general business and marketing principles to hospitality and event management and interpret economic realities of local and global communities.
    2. Manage financial and technology resources in organisations.
    3. Analyse data, marketing information and performance of hospitality events.
    4. Demonstrate entrepreneurial and project management skills. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • An understanding of the business and operations management function and scope is demonstrated according to the fundamental practices in the context of hospitality and event management.
  • The core general management and marketing practices are applied in the context of hospitality and event management.
  • Fundamentals of marketing communication strategy are applied in own organisation.
  • Relevant ethical practice is complied with.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Basic financial accounting practices are applied in own work context.
  • End-user computing practices are used to demonstrate fluency and competency in information technology hardware and software in relation to software suites in the office environment.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Event Management is discussed, with a particular emphasis on the principles and methodologies associated with hospitality events, strategies, and the measurement of performance.
  • A basic understanding of the scope of the integrated marketing communication function is demonstrated.
  • Practices associated with integrated marketing communication and event management are applied.
  • Information and research data for marketing and event management purposes managed and interpreted.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • The knowledge and skills that are associated with entrepreneurship in a commercial context is applied.
  • An understanding of the project management scope is demonstrated by initiating, planning and explaining the overall cycle of a project from conceptualisation to closure.
  • A project planned and managed to show proficiency in project control, evaluation and scoping operational plans.

    Integrated Assessment:
    Successful learners will have undertaken an extensive process in which assessments progressively build the learners' integrated competency to a point where the learner is able to express - through a range of mechanisms measured against valid, reliable and transparent criteria - which they can operate effectively in an entry level occupational position within the knowledge system specified by the qualification title.

    Formative assessment integrates the cycle of teaching and learning, and assessment. Study guides and texts contain self-assessment exercises. The scheme of work includes formal assessments in the form of tests and/or assignments based on the learning material and learners are graded and provided written feedback. The process is continuous and focuses on smaller sections of the work and limited in the number of outcomes assessed.

    Summative assessments are in the form of proctored examinations, or equivalent assessment such as a research report which assesses a representative selection of the outcomes practised and assessed in the formative stage. Summative assessment also tests the student's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a full course. 
    		•

    INTERNATIONAL COMPARABILITY 
    The qualification is compared internationally with similar offerings in the field of event management. Content and outcomes have been considered to compare this qualification with recognised international qualifications in hospitality offered by foreign higher education institutions. International institutions that were considered for this process include:
  • Anglia Ruskin University offers a Diploma in School Business Management (DSBM). The qualification is aimed at developing knowledge, understanding and expertise across a number of operational, developmental and strategic management.
  • Manchester Metropolitan University in the United Kingdom offers Foundation Degree in Event Management. The successful completion of this qualification will suitably prepare learners to assume the role of events manager. Learners who undertake this foundation degree develop the skills, knowledge and attributes needed to plan, manage and execute all types of indoor and outdoor events - from conferences and exhibitions to festivals and sporting events.
  • The National University of Singapore, the University of Western Australia and Nanyang Technological University offer a Diploma in Integrated Events and Project Management.

    Conclusion:
    The comparison to others internationally was aimed at aligning this qualification to the very best global practices to help learners with skills for the implementation of an effective sustainable event management strategy in a competitive industry. The qualification compares favourably with the above offerings in terms of focus outcomes. Modules and content were also taken into consideration for this process. 
    		•

    ARTICULATION OPTIONS 
    Learners who are (have been) registered for the same or another related qualification on NQF Level 6 will be able to horizontally enter another relevant qualification/s on the same level, given the rules of access have been complied with and such learners will retain credit for relevant courses or modules that have been passed.

    This Qualification articulates horizontally with the following qualifications at NQF Level 6:
  • Diploma in Marketing Management.
  • Diploma in Business Marketing.
  • Diploma in Hospitality Management.
  • Diploma in Marketing and Public Relations.
  • Diploma in Marketing and Entrepreneurial Studies.
  • Diploma in Food and Beverage Service.

    The Qualification articulates vertically with the following qualifications at NQF Level 7:
  • Advanced Diploma in Management in Marketing.
  • Advanced Diploma in Hospitality Management.
  • Bachelor of Commerce in Hospitality Management.
  • Bachelor of Business Administration in Marketing Management. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2015. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Boston City Campus (Pty) Ltd formerly Boston City Campus and Business College (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.