SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Understand the music business 
SAQA US ID UNIT STANDARD TITLE
243594  Understand the music business 
ORIGINATOR
SGB Music 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Music 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 2  NQF Level 02 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The learner studying this unit standard will gain an overview of the music business in its basic interaction with the media, public and itself.

Learners accredited with this Unit Standard will be capable of:
  • Defining and recognizing basic music related contracts.
  • Defining basic copyright.
  • Identifying roles of the artist's key music industry personnel.
  • Identifying basics of marketing in music.

    This unit standard will contribute to the development of a learner within the music field by providing recognition, further mobility and transportability within the field of music. The skills, knowledge and understanding demonstrated within this unit standard are essential for creating a solid foundation in the field of music. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:
  • Language and Communication at NQF Level 1 or equivalent competence.
  • Mathematical Literacy at NQF Level 1 or equivalent competence. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Define and recognize basic music related contracts. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Basic content and terminology of a music related contract is recognised and explained according to standard industry practice. 

    ASSESSMENT CRITERION 2 
    Contracts between band and members and music industry personal is understood and explained according to standard industry practice. 
    ASSESSMENT CRITERION RANGE 
    Stakeholders include but not limited to: business manager, personal manager, publisher, recording contract and merchandising contract.
     

    ASSESSMENT CRITERION 3 
    Group issues pertaining to key members, deficits and use of brand name is explained according to standard industry practice. 

    ASSESSMENT CRITERION 4 
    Song writing credits and royalties is understood and explained according to according to standard industry practice. 

    ASSESSMENT CRITERION 5 
    Duties related to music careers are recognized and sited with examples according to standard industry practice. 
    ASSESSMENT CRITERION RANGE 
    Duties include but not limited to: in personal capacity, as a band, in live gigs.
     

    SPECIFIC OUTCOME 2 
    Define basic copyright. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Copyright is understood and explained, with regard to legal implications according to standard industry practice. 

    ASSESSMENT CRITERION 2 
    Copyright use is understood and explained, in terms of consequences to the law according to standard industry practice. 

    ASSESSMENT CRITERION 3 
    Copyright globally is overviewed in terms of legislative and legal requirements according to standard industry practice. 

    ASSESSMENT CRITERION 4 
    Copyright incomes are identified with examples according to standard industry practice. 

    SPECIFIC OUTCOME 3 
    Identify the roles of the artist's key music industry personnel. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Role of Personal manager is explained according to industry practice. 

    ASSESSMENT CRITERION 2 
    Role of Business manager is explained according to industry practice. 

    ASSESSMENT CRITERION 3 
    Role of Agent is explained according to standard industry practice. 

    ASSESSMENT CRITERION 4 
    Role of Publicist is explained according to standard industry practice. 

    SPECIFIC OUTCOME 4 
    Identify basics of marketing in music. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Fundamentals of basic marketing are explained in terms of industry practice. 

    ASSESSMENT CRITERION 2 
    Market research for a live gig/performance is conducted according to industry practice. 

    ASSESSMENT CRITERION 3 
    Basic concept of marketing for a gig is identified according to industry practice. 

    ASSESSMENT CRITERION 4 
    Simple promotional tools for a gig are identified and explained in terms of the effect they have on the marketing of a gig according to industry practice. 
    ASSESSMENT CRITERION RANGE 
    Include but not limited to two of the following: poster, flyer, newspaper advert, Internet site and radio promotion.
     


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed, (including RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must hold a minimum of level 3 qualification in the music field.
  • Any institution offering learning that will enable achievement of this US or assessing this US, must be accredited as a provider with the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and ETQA guidelines. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The embedded knowledge underpinning this unit standard is:
  • Basic music contract terms and means.
  • Overview of copyright and how it is applied.
  • Function of artists key personnel.
  • Basic Marketing tools. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which response displays that responsible decisions, using critical and creative thinking has been made by identifying and solving problems while getting into grips with the music business. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as member of the team, group while interacting with various stakeholders in the music industry and the society at large. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and others activities responsibly. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively by using mathematical and/or language skills in the modes of oral and/or written communication while writing reports and /or marketing the music business. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Contribute to the full personal development of each learner and the social and economic development of the society at large. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  58144   National Certificate: Music Industry Practice  Level 2  NQF Level 02  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.