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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Marketing of Merchandise 
SAQA US ID UNIT STANDARD TITLE
8145  Marketing of Merchandise 
ORIGINATOR
SGB Grain 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 01 - Agriculture and Nature Conservation Secondary Agriculture 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
A learner who has achieved this unit standard will be competent in:

Effectively marketing merchandise without supervision to ensure sales. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
To enter a learning programme for this unit standard or to be assessed against this unit standard, the learner is assumed to have :
  • Literacy, numeracy and communication skills at or equivalent to NQF level 3.
  • Attended the course on Introduction to Agri Trade or equivalent.
  • An understanding of supplier and customer relationships at NQF level 3.
  • Basic principles of handling and marketing of hazardous substances as stipulated in the Hazardous Substances Act 15 of 1973
  • Basic requirements of handling and marketing weapons and ammunition as stipulated in the Weapons and Ammunitions Act 75 of 1996
  • An understanding of General safety in work place at NQF level 1.
  • Extensive product knowledge on products and services to be marketed.
  • Basic computer skills at a level to be able to input and extract data to and from the relevant computer system. 
    		•

    UNIT STANDARD RANGE 
    The learner is expected to perform the specific outcomes as reflected in this unit standard without direct supervision, but with access to work-site procedures and operating instructions.

    The learner has to comply with the basic operational requirements with regard to the relevant statutory requirements such as the Hazardous Substances Act 15 of 1973. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Prepare for marketing merchandise 
    OUTCOME NOTES 
    Preparing the workarea according to worksite procedures.
    Selecting appropriate equipment according to work-site and quality procedure. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Job instructions, oral or written, are accurately followed and adhered to.

    Reasons for analysing and interpreting customer behaviour are explained

    Purpose of providing product information to customers is explained.

    Reasons for informing affected parties of transactions are explained.

    Consequences of not completing relevant documentation are explained. 

    SPECIFIC OUTCOME 2 
    Identify prospective customers 
    OUTCOME NOTES 
    Analysing and interpreting customer behaviour according to operational principles.
    Identifying and selecting potential customers according to customer behaviour.
    Identifying and attending to customer needs according to information supplied by customer. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Job instructions, oral or written, are accurately followed and adhered to.

    Reasons for analysing and interpreting customer behaviour are explained

    Purpose of providing product information to customers is explained.

    Reasons for informing affected parties of transactions are explained.

    Consequences of not completing relevant documentation are explained. 

    SPECIFIC OUTCOME 3 
    Complete marketing process 
    OUTCOME NOTES 
    Recognising and using purchase indicators to close the deal.
    Completing relevant documentation according to work site procedures.
    Informing affected parties (sales, delivery etc.) according to work site procedures.
    Restoring the workarea after completion of the task. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Job instructions, oral or written, are accurately followed and adhered to.

    Reasons for analysing and interpreting customer behaviour are explained

    Purpose of providing product information to customers is explained.

    Reasons for informing affected parties of transactions are explained.

    Consequences of not completing relevant documentation are explained. 

    SPECIFIC OUTCOME 4 
    Provide product information 
    OUTCOME NOTES 
    Providing advantages and disadvantages of products according to available information.
    Providing information regarding guarantees (where applicable) according to supplier conditions.
    Performing demonstrations (where applicable) according to customer needs.
    Handling questions and concerns from customers (where applicable) according to customer needs.
    Recommending alternative or substitute products and services according to customer needs. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Job instructions, oral or written, are accurately followed and adhered to.

    Reasons for analysing and interpreting customer behaviour are explained

    Purpose of providing product information to customers is explained.

    Reasons for informing affected parties of transactions are explained.

    Consequences of not completing relevant documentation are explained. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed against this unit standard may apply to an assessor accredited by SETASA.
  • Any training provider offering learning that will enable achievement of this unit standard must be registered and accredited by SETASA.
  • Moderation of assessment will be done by SETASA in its ETQA capacity at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Application of customer behaviour principles.
  • Application of marketing strategies.
  • Application of demonstration techniques.
  • Techniques of handling questions, concerns and objections. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in the process of handling objections and complaints from customers and suppliers. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the process of explaining, demonstrating and providing relevant information on products and services. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself by planning and preparing for demonstrations and presentations. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information during the process of offering complementary or substitute products and services. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate with others during the process of providing information to prospective customers. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology during demonstrations and presentations of product ranges and services. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems by demonstrating products and their effect on the environment. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    VALUES

    All learners should demonstrate :
  • An application of company ethics, values as well as general safety and customer care principles.
  • An awareness of expectations and obligations of basic worker / management relationships. 
    		•

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  14854   National Certificate: Agric Sales and Services  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  AgriSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Balemi Consulting Pty Ltd 
    2. Cedara College of Agriculture 
    3. ELSENBURG AGRICULTURAL COLLEGE 
    4. NWK Beperk 
    5. RCL Foods-Sugar & Milling (MP) 
    6. Sekhukhune FET College - Central Office 
    7. Senwes Beperk 
    8. Suidwes Beleggings Eiendoms Beperk 
    9. VKB LANDBOU (PTY) LTD 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.