SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Analyse and interpret data and marketing information 
SAQA US ID UNIT STANDARD TITLE
10056  Analyse and interpret data and marketing information 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Diploma, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.

This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Analysing data and marketing information
  • Interpreting data and marketing information 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
  • Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4. 

  • UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse data and marketing information 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The analysis tools are selected for their relevance to the situation and used appropriately. 

    ASSESSMENT CRITERION 2 
    2. The data being assessed is validated by using appropriate tools. 

    ASSESSMENT CRITERION 3 
    3. The analysis is tested for accuracy using the appropriate tools. 

    ASSESSMENT CRITERION 4 
    4. The analysis is completed within the agreed time frames and budgets. 

    SPECIFIC OUTCOME 2 
    Interpret data and marketing information 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The data is logically presented for interpretation based on the end user's needs. 

    ASSESSMENT CRITERION 2 
    2. A SWOT analysis is completed from an internal and external perspective to do the interpretation. 

    ASSESSMENT CRITERION 3 
    3. Strengths, weaknesses, opportunities and threats are identified in order to formulate key issues during the interpretation. 

    ASSESSMENT CRITERION 4 
    4. Key issues are identified for integration into the presentation plan. 

    ASSESSMENT CRITERION 5 
    5. Information is interpreted in a way that demonstrates objectivity and marketing insight. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of methods and techniques for conducting a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis.
  • A broad understanding of methods and techniques for interpreting and managing data.
  • A basic understanding of methods and techniques for interpreting data for presentation purposes. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
  • Identify and solve problems related to the analysis and interpretation of data and marketing information. 

  • UNIT STANDARD CCFO ORGANISING 
  • Organise oneself and one`s activities so that all aspects of analysis and interpretation are covered during the interpretation and analysis of marketing data and information. 

  • UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate, organise and critically evaluate information for the purposes of interpreting marketing data and information. 

  • UNIT STANDARD CCFO SCIENCE 
  • Use science and technology whenever possible in the analysis and interpretation of data and marketing information. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20908   National Diploma: Customer Management  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  20904   National Diploma: Marketing Communications  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  61593   National Diploma: Marketing Management  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  20896   National Diploma: Marketing Research  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  49198   National Certificate: Social Housing Property Management  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  PSETA 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Elective  23433   Further Education and Training Certificate: Micro Finance  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  BANKSETA 
    Elective  57611   National Certificate: 2D Animation  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  58820   National Certificate: Advertising  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  49086   National Certificate: Auctioneering Management  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered" 
    2011-02-16  Was SERVICES until Last Date for Achievement 
    Elective  58977   National Certificate: Publishing  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered" 
    2015-06-30  FPMSETA 
    Elective  50585   National Certificate: Public Service Communication  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. Chartall Business College 
    3. Compuscan Academy 
    4. Etest 
    5. Felix Risk Training Consultants 
    6. Footprint Media academy Pty ltd 
    7. Golden Era Group of Companies 
    8. I.C.E Computer College 
    9. Jeppe College of Commerce and Computer Studies 
    10. Mosadikago Trading Cc 
    11. Nedbank Ltd 
    12. NEMISA 
    13. Onalenna Technologies (Pty) Ltd 
    14. South African Film Institute 
    15. Tira Telecoms 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.