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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Assist with tasks related to marketing, market research and promotions 
SAQA US ID UNIT STANDARD TITLE
115409  Assist with tasks related to marketing, market research and promotions 
ORIGINATOR
SGB Public Relations Management and Practices 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2007-07-17  2009-09-09  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2010-09-09   2013-09-09  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
335839  Conduct tasks related to marketing, market research and promotions  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for individuals who assist with administrative tasks related to marketing, market research and promotions in the organisation.

The qualifying learner is capable of:
  • Understanding the relationship between public relations and marketing.
  • Knowing how public relations can assist in the marketing effort.
  • Assisting in determining market attitude towards a product and/or company.
  • Explaining the objectives and elements of effective promotions.
  • Assist with administrative/support duties related to the promoting of a product or service of the organisation. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in Communication at NQF Level 3, or equivalent. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the relationship between public relations and marketing. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The objectives of public relations in an organisation are identified and explained with examples. 

    ASSESSMENT CRITERION 2 
    The objectives of marketing in an organisation are identified and explained with examples. 

    ASSESSMENT CRITERION 3 
    The prime components of the marketing function in the organisation are identified with examples. 

    ASSESSMENT CRITERION 4 
    The ways in which public relations can assist marketing are identified and explained with examples from a specific organisation. 

    ASSESSMENT CRITERION 5 
    Administrative assistance is provided for marketing and publicity campaigns according to organisational guidelines. 

    SPECIFIC OUTCOME 2 
    Assist in determining market attitude to a product and/or company. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Ways in which market attitudes to a product and/or a company can be determined are identified and explained with examples. 

    ASSESSMENT CRITERION 2 
    Assistance is given with the compilation of a research tool to determine the market attitude towards a particular product and/or company. 

    ASSESSMENT CRITERION 3 
    Assistance is given in a programme to determine market attitude towards a product or company. 

    SPECIFIC OUTCOME 3 
    Explain the objectives and elements of effective promotions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A promotion campaign for a particular product/company is analysed to determine the objectives of the campaign. 

    ASSESSMENT CRITERION 2 
    The different target groups for a promotion campaign are highlighted with an indication of why each group is important for the product/company in question. 

    ASSESSMENT CRITERION 3 
    The different methods used to reach each target group are identified with examples of how each group was appealed to in the campaign. 

    SPECIFIC OUTCOME 4 
    Assist with administrative/support duties relating to promoting a product of the organisation. 
    OUTCOME NOTES 
    Assist with administrative or support duties relating to promoting a product or service of the organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Ways in which a product can be promoted are identified with examples of successful practice. 

    ASSESSMENT CRITERION 2 
    The functions that could be performed by an assistant to help in promoting a particular product/company are identified and explained in terms of what they mean for the campaign. 

    ASSESSMENT CRITERION 3 
    Assistance is given with the compilation of a promotional campaign for a particular product and/or company according to organisational requirements and procedures. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessors must be registered as an Assessor with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Agreement with the relevant ETQA.
  • Training providers must be accredited by the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Marketing communication.
  • The marketing environment.
  • Target markets.
  • The relationships between marketing, advertising and public relations. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group organization, community when assisting with the compilation of publicity campaigns and market attitudes. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information when analysing publicity campaigns and gathering information on market attitudes. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation when gathering information on market attitudes, publicity campaigns, target markets, etc and explaining them to others. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognizing that problem-solving contexts do not exist in isolation when seeing that poor image affects sales and company viability. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 335839, which is "Conduct tasks related to marketing, market research and promotions", Level 4, 6 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67461   Further Education and Training Certificate: Event Support  Level 4  NQF Level 04  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Core  48875   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-09-09  Was SERVICES until Last Date for Achievement 
    Core  50583   National Certificate: Public Service Communication  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  PSETA 
    Elective  65051   Further Education and Training Certificate: Arts and Culture Development Support  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Elective  58930   Further Education and Training Certificate: Professional Hunting  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.