SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Sell exhibition services and products 
SAQA US ID UNIT STANDARD TITLE
117828  Sell exhibition services and products 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard is able to identify and sell exhibition products and services, prepare sales materials, identify new clients and conclude sales. The learner is also able to explain the administrative requirements regarding the terms and conditions of a sale as well as the payment conditions

The qualifying learner is capable of:
  • Explaining exhibition products and services
  • Coordinating product details, communication and sales processes
  • Establishing prospecting information for new business
  • Preparing sales and presentation material
  • Negotiating and concluding sales 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners accessing this unit standard will have demonstrated competence in Computer Literacy, Mathematical Literacy, Communication at NQF level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • Information sources includes but are not limited to: verbal, phonic, fax, electronic mail, referrals, internet and the world wide web
  • Presentation material includes but is not limited to: leaflets, pamphlets, samples,quotations, proposals, letters of intent, codes of ethics and support material 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain exhibition products and services. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Products available at an exhibition are listed and explained in line with exhibition product/service guides. 

    ASSESSMENT CRITERION 2 
    Exhibitor services are identified and explained in line with exhibitor guide. 

    ASSESSMENT CRITERION 3 
    Exhibitor products are identified and explained in line with exhibition requirements. 

    SPECIFIC OUTCOME 2 
    Coordinate product details, communication and sales process. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Exhibition products and services are identified and classified to facilitate the communication of information to clients in required format. 

    ASSESSMENT CRITERION 2 
    Information is obtained from suppliers for the classification of features, advantages and benefits of products and services available in the required format. 

    ASSESSMENT CRITERION 3 
    Communication and sales processes are established for existing and potential clients in the required format. 

    ASSESSMENT CRITERION 4 
    The "terms and conditions of payment" are identified and explained as they apply to the organisation. 

    ASSESSMENT CRITERION 5 
    Product features, advantages and benefits are recorded in tabular form for future use in required format. 

    ASSESSMENT CRITERION 6 
    The "terms and conditions of sale" are identified and explained according to organisational requirements. 

    SPECIFIC OUTCOME 3 
    Establish prospecting information to procure new business. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Prospecting methods to procure new business are established and a customer base is built in accordance with organisational requirements. 

    ASSESSMENT CRITERION 2 
    Information required by clients is obtained in accordance with prospective customer base. 

    ASSESSMENT CRITERION 3 
    Processes are established for recording and assessing prospective customer information in accordance with organisational standards and practices. 

    ASSESSMENT CRITERION 4 
    Customer profiles are established and assessed to identify factors, exhibition services. 

    SPECIFIC OUTCOME 4 
    Prepare sales and presentation material. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The various types of sales presentation materials are identified based on organisational requirements. 

    ASSESSMENT CRITERION 2 
    Sales presentation material is prepared in required format in line with organisational policies. 

    ASSESSMENT CRITERION 3 
    Sales presentation material is distributed within required time frame. 

    ASSESSMENT CRITERION 4 
    Follow-up information is assembled and assessed in required timeframe and findings reported in required format. 

    SPECIFIC OUTCOME 5 
    Negotiate and conclude sales. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Customer needs are identified through questionnaires, telephone and face-to-face conversation in accordance with organisational requirements. 

    ASSESSMENT CRITERION 2 
    The features, benefits and advantages of exhibition products and services are presented to customers using acquired sales techniques and in line with organisation standards and sales procedures. 

    ASSESSMENT CRITERION 3 
    Closing techniques are applied to close the deal in required timeframe. 

    ASSESSMENT CRITERION 4 
    Processes for follow-up with customers are applied according to organisational policy and procedures. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA according to the policies and guidelines for assessment and moderation of that ETQA, at its discretion, in terms of agreements reached around assessment and moderation between various ETQAs (including professional bodies). 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Knowledge of organisational marketing policies and procedures
  • The art of selling
  • Effective communication
  • Organisational administrative policies regarding the recording of sale and sales contracts
  • Negotiation skills and techniques 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to product supply and demand. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when selling products or services. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities when preparing a sales approach and one's own sales plan. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information when creating a client database. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when selling products to clients. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to source and or record client data using a computer database. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems whereby poor presentation of information will result in poor sales. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49276   Further Education and Training Certificate (FETC): Trade Exhibitions  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.