SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Demonstrate an understanding of exhibition organising 
SAQA US ID UNIT STANDARD TITLE
117836  Demonstrate an understanding of exhibition organising 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard is able to source and implement a direct mail campaign and understand and utilise the Internet. They are also able to demonstrate an understanding of promotional tools and provide assistance at an exhibition. Learners are also able to process service order forms from exhibitors.

The qualifying learner is capable of:
  • Implementing a direct mail campaign.
  • Understanding and utilising the internet.
  • Understanding the promotional tools available.
  • Processing service order forms from exhibitors.
  • Providing organisational assistance at an exhibition.
  • Assisting with finalising all matters after an exhibition. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners accessing this unit standard will have demonstrated competence in Computer Literacy, Mathematical Literacy, Communication at NQF level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • Mailing systems could include but are not limited to: courier services, standard postal services and mail drops.
  • Promotional tools could include but are not limited to: sample products, advertising materials and shows.
  • Order and payment processes include but are not limited to: manual possessing, system or computer generated receipting and ordering.
  • Assistance to exhibitors includes but is not limited to: breaking down of stands and packing of materials. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Implement a direct mail campaign. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Exhibition brochures, exhibitor contracts and covering letters are assembled ready to mail to exhibitors within required timeframes. 

    ASSESSMENT CRITERION 2 
    Direct mail labels are produced according to exhibition requirements. 

    ASSESSMENT CRITERION 3 
    Methods of bulk postage of promotional material is explained according to standard operational procedures. 

    SPECIFIC OUTCOME 2 
    Understand and utilise the Internet. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    E-mail communications are explained and utilised in accordance with organisational procedures and policies. 

    ASSESSMENT CRITERION 2 
    E-mail exhibition enquiries, promotional material and floor plans are attached according to exhibition requirements. 

    ASSESSMENT CRITERION 3 
    Internet served by the exhibition is explained and utilised to research the industries in accordance with system limitations. 

    ASSESSMENT CRITERION 4 
    The Internet is used to promote campaigns for the exhibition and links to the web site are implemented as per company requirements and system limitations. 

    SPECIFIC OUTCOME 3 
    Understand the promotional tools available. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Information is gathered on all promotional tools available in accordance with organisational data gathering criteria. 

    ASSESSMENT CRITERION 2 
    The most appropriate tools are selected in accordance with exhibition objectives. 

    ASSESSMENT CRITERION 3 
    Effects of using incorrect tools are explained according to standard operational procedures. 

    ASSESSMENT CRITERION 4 
    The exhibition is promoted via all possible media in line with organisational guidelines and budget constraints. 

    SPECIFIC OUTCOME 4 
    Processing service order forms from exhibitors. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Incoming service order forms are checked for accuracy and processed following organisational procedures and guidelines. 

    ASSESSMENT CRITERION 2 
    Copy of order form, together with payment is sent to accounts department, according to organisational procedures and within required time frame. 

    ASSESSMENT CRITERION 3 
    Exhibitors files or records are annotated with details of orders placed in required format. 

    ASSESSMENT CRITERION 4 
    Compound orders are placed with suppliers, from exhibitor's orders, within required timeframe and according to organisational systems and procedures. 

    SPECIFIC OUTCOME 5 
    Provide organisational assistance at an exhibition. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The build-up of the exhibition is co-ordinated according to organisational standards. 

    ASSESSMENT CRITERION 2 
    Handling exhibitor queries at an exhibition is explained according to organisational guidelines. 

    ASSESSMENT CRITERION 3 
    Late service orders placed by exhibitors at exhibitions are processed in required format and timeframe. 

    ASSESSMENT CRITERION 4 
    Promotions and events at exhibitions are co-ordinated according to organisation and venue standards and procedures. 

    ASSESSMENT CRITERION 5 
    The breakdown of the exhibition is co-ordinated according to organisational standards. 

    SPECIFIC OUTCOME 6 
    Assist with finalising all matters at the end of an exhibition. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Suppliers' invoices are reconciled and processed according to company standards. 

    ASSESSMENT CRITERION 2 
    Exhibitors are contacted to collect outstanding payments for services ordered at the exhibition with required time frame. 

    ASSESSMENT CRITERION 3 
    Visitor registration data is compiled in required format. 

    ASSESSMENT CRITERION 4 
    Promotions for early stand bookings for next exhibition are processed according to organisational procedures. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA according to the policies and guidelines for assessment and moderation of that ETQA, at its discretion, in terms of agreements reached around assessment and moderation between various ETQAs (including professional bodies). 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Organisation service policies and procedures.
  • Promotional tools and methods.
  • The Internet and its uses. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to late orders from exhibitors. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when assisting exhibitors with a variety of activities. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities when implementing direct mail campaigns. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information when processing service order forms from exhibitors. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when demonstrating an understanding of and using the Internet. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to processes orders and schedule activities. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Contribute to the full personal development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning, to make an individual aware of the importance of reflecting on, and exploring a variety of strategies to learn more effectively. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49276   Further Education and Training Certificate (FETC): Trade Exhibitions  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.