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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Edit, code and capture data 
SAQA US ID UNIT STANDARD TITLE
252190  Edit, code and capture data 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10031  Edit, Code and Capture data  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The qualifying learner will be able to accurately correct, edit, code and record marketing data. The learners will be able to extract and use data gathered in a positive way which may have a positive effect on the results of the information processed.

Range: Marketing Research refers to the systematic and objective identification, collection analysis and dissemination of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.

The qualifying learner is capable of:
  • Extracting open-ended responses.
  • Coding correctly, neatly and accurately.
  • Editing accurately.
  • Capturing data. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Coding including people, places, products, satisfaction levels.
  • External factors including competitive, technological, economic, political, environmental, legal, social, cultural, logistical problems.
  • Marketing research includes qualitative and quantitative research.
  • Editing and data capture include manual and electronic processes.
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Extract open-ended responses. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The purpose of obtaining data is explained with examples. 

    ASSESSMENT CRITERION 2 
    Extraction is done verbatim in accordance with the plan. 

    ASSESSMENT CRITERION 3 
    Extraction is done according to instruction as to extent and coverage. 

    ASSESSMENT CRITERION 4 
    Translations are correct and in correct context. 

    SPECIFIC OUTCOME 2 
    Code correctly, neatly and accurately. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The Coding Master is followed in accordance with organisational instructions. 

    ASSESSMENT CRITERION 2 
    Extraction of non-classified items is continued according to requirements. 

    ASSESSMENT CRITERION 3 
    Coding is accurate and complete in accordance with instructions. 

    ASSESSMENT CRITERION 4 
    Translations are correct and in correct context in order to meet requirements. 

    SPECIFIC OUTCOME 3 
    Edit data accurately. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Inconsistencies in data are checked in a given case study. 

    ASSESSMENT CRITERION 2 
    Questionnaire is checked for completion. 

    ASSESSMENT CRITERION 3 
    Corrective action is decided on with role players. 

    SPECIFIC OUTCOME 4 
    Capture data. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Captured data is accurate and complete according to data requirements. 

    ASSESSMENT CRITERION 2 
    Data is captured using appropriate technology. 

    ASSESSMENT CRITERION 3 
    Data is captured in accordance with information provided and output required. 

    ASSESSMENT CRITERION 4 
    Deviations from data capture plan are identified and reported to relevant authorised individuals. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An all rounded understanding of techniques and methods for coding information.
  • A general broad understanding of techniques and methods for editing information.
  • A comprehensive understanding of data capturing systems and procedures.
  • An old rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out by the relevant Educational and Training Quality Assurance Body (ETQA). 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to coding and editing requirements in an organization. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that all coding and editing practices are applied, monitored and complied with. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically and constructively evaluate information so that information being coded is accurate and in line with organizational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when editing information. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to capture and record data. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate the world as a set of related systems where the incorrect editing, coding and capturing found lead to misinformation. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts coding and editing information, so that these are appropriate and acceptable to a range of consumers with varying incomes and buying needs and cultural backgrounds. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10031, "Edit, Code and Capture data", Level 4, 5 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  71729   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Reregistered  2018-06-30  SERVICES 
    Elective  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 
    Elective  21792   National Diploma: Contact Centre Management  Level 5  NQF Level 05  Reregistered  2018-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.