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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Identify internal and external stakeholders 
SAQA US ID UNIT STANDARD TITLE
252191  Identify internal and external stakeholders 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10023  Identify internal and external stakeholders  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to identify internal and external stakeholders and describe their relationships with the organisation while explaining the importance of their relationship to each other.

The qualifying learner is capable of:
  • Identifying internal and external stakeholders.
  • Describing stakeholders relationship with the organisation.
  • Describing the stakeholders relationship to each other. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify internal and external stakeholders. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The range of stakeholders is identified for the defined business activities. 

    ASSESSMENT CRITERION 2 
    All stakeholders are listed according to identification selection. 

    ASSESSMENT CRITERION 3 
    Stakeholders are categorised into internal and external groups. 

    ASSESSMENT CRITERION 4 
    The difference between internal and external stakeholders are identified for the business activity. 

    ASSESSMENT CRITERION 5 
    Stakeholder requirements are clarified for the defined tasks. 

    SPECIFIC OUTCOME 2 
    Describe stakeholders' relationship with the organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Relationships are described within the scope of defined tasks. 

    ASSESSMENT CRITERION 2 
    The role of stakeholders in the organisation are specified to clarify differences. 

    ASSESSMENT CRITERION 3 
    The importance of the relationships is explained and described for defined tasks. 

    ASSESSMENT CRITERION 4 
    The impact stakeholders have on the organisation is explained for delivery of defined tasks. 

    SPECIFIC OUTCOME 3 
    Describe the stakeholders' relationships to each other. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Relationships are identified between relevant stakeholders. 

    ASSESSMENT CRITERION 2 
    Relationships that impact on each other are identified within the scope of defined tasks. 

    ASSESSMENT CRITERION 3 
    The significance and implications of the inter-relationships are described to each party. 

    ASSESSMENT CRITERION 4 
    Actions to improve stakeholder inter-relationships are implemented according to existing organisational procedures. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A broad understanding of marketing stakeholders and their roles and relationships. 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that all aspects of roles and relationships are identified and explained. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to the identification of stakeholders and their roles and relationships. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when describing stakeholders and their relationships. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems where the roles and relationships of stakeholders in a marketing environment impact on its overall success. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10023, "Identify internal and external stakeholders", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.