SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Identify and use marketing resources to meet objectives 
SAQA US ID UNIT STANDARD TITLE
252197  Identify and use marketing resources to meet objectives 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10013  Identify and utilise marketing resources to meet objectives  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to demonstrate an understanding of marketing objectives and resources while identifying the marketing resources needed. They will also be able to use marketing resources to meet objectives and account for the marketing resources.

The qualifying learner is capable of:
  • Demonstrating an understanding of marketing objectives and resources.
  • Identifying and assessing the marketing resources required for a marketing activity.
  • Using marketing resources in meeting objectives.
  • Accounting for marketing resources. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Marketing resources including people, time, capital, physical objects, buildings, space, expertise.
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Marketing activities include but not limited to marketing campaigns across any medium or range of media using any form of marketing. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of marketing objectives and resources. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The purpose of marketing objectives is explained in general terms. 

    ASSESSMENT CRITERION 2 
    The testing of the validity of objectives is explained using the SMART method. 

    ASSESSMENT CRITERION 3 
    The difference between tangible and intangible resources is explained through the categorisation of various resources. 

    SPECIFIC OUTCOME 2 
    Identify and assess the marketing resources required for a marketing activity. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The objectives of a marketing activity are identified based on marketing plan. 

    ASSESSMENT CRITERION 2 
    The resources required to complete the marketing activity and meet its objectives are identified. 

    ASSESSMENT CRITERION 3 
    Marketing resources are assessed and the correct quantities for each task are established. 

    ASSESSMENT CRITERION 4 
    The required resources are obtained from existing internal supplies and/or ordered from external suppliers according to organisational policy and within agreed time frames. 

    ASSESSMENT CRITERION 5 
    Contingency plans are established to ensure prompt remedial action can be taken in the event of unforeseen resource shortages. 

    SPECIFIC OUTCOME 3 
    Use marketing resources in meeting objectives. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Resources are obtained so as to be ready when needed to ensure smooth flow of marketing activities. 

    ASSESSMENT CRITERION 2 
    Marketing resources are used optimally to avoid wastage and ensure full capacity. 

    ASSESSMENT CRITERION 3 
    Resources are allocated to ensure that timing schedules and deadline dates are met. 

    ASSESSMENT CRITERION 4 
    Contingency plans are implemented to ensure that marketing activity deadlines are met. 

    SPECIFIC OUTCOME 4 
    Account for marketing resources. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Used resources are documented according to organisational format and requirements. 

    ASSESSMENT CRITERION 2 
    Unused resources are documented and their location specified in the organisation's required format. 

    ASSESSMENT CRITERION 3 
    Surplus resources are stored in a required location. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Available marketing resources and their uses.
  • Accounting processes and procedures related to resources. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to marketing resources and their usage and allocation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the utilisation and allocation of marketing resources. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities to account for and utilise marketing resources effectively. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to the allocation, use and accounting of resources. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10013, "Identify and utilise marketing resources to meet objectives", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 
    Elective  65409   National Certificate: Building and Civil Construction  Level 3  NQF Level 03  Reregistered  2018-06-30  CETA 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2018-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Akha Unique telecoms (pty) ltd 
    2. Artshub Institute (Pty) Ltd 
    3. Bokgoni Training And Development 
    4. Centre For Economic Participation 
    5. Egsibit Training and Development 
    6. Footprint Media academy Pty ltd 
    7. Four Stars Communication 
    8. Goitsebasadi Construction Project 
    9. I.C.E Computer College 
    10. In Excess Trading 22 T/A ATTI Polokwane 
    11. Indonsa Consulting and Training cc 
    12. Kuhle Projects Cc 
    13. Leps Training Consultants 
    14. Mass Computer Training And Printers 
    15. NEMISA 
    16. Primeserv Corporate Solutions (Pty) Ltd 
    17. Silulo Ulutho Technologies 
    18. Umzinyathi Telecommunications (Pty) Ltd 
    19. Virtual Afrika Business Solutions cc 
    20. Wise Training Centre 
    21. Xtensive ICT Academy (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.