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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Apply marketing team work strategies 
SAQA US ID UNIT STANDARD TITLE
252201  Apply marketing team work strategies 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10011  Work as a member of a marketing team  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The person credited with the unit standard will be able to describe the purpose and structure of teams within the marketing environment. They are also able to describe the role players in a team and evaluate the effectiveness of the team as well as their own performance within the team.

The qualifying learner is capable of:
  • Identifying the structure and purpose of a team.
  • Describing effective groups and identifying group stages.
  • Describing and applying the roles and responsibilities required to work in a team.
  • Identifying factors that affect a team in the workplace.
  • Respecting personal, ethical, religious and cultural differences to enhance interaction between members.
  • Reviewing the effectiveness of the team and own participation in the team. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Team structures include but are not limited to: team leader, second in charge.
  • Factors affective a team could include but are not limited to: disputes, moving targets, changing of objectives, deadlines, additional work on team member, losing of team members.
  • Team objectives will include but are not limited to: target, due dates, measurable outcomes, who, what, where and when. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify the structure and purpose of a team. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Structure of team is listed in line with own organisational team allocation. 

    ASSESSMENT CRITERION 2 
    Purpose of a team is listed and explained in line with organisational or project objectives. 

    ASSESSMENT CRITERION 3 
    Own position is shown in an organogram of the team. 

    SPECIFIC OUTCOME 2 
    Describe effective groups and identify group stages. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Effective groups are described within a given case study. 

    ASSESSMENT CRITERION 2 
    Advantages and disadvantages of group work are listed in tabular form. 

    ASSESSMENT CRITERION 3 
    Reasons for effective teamwork in marketing are identified and explained with examples. 

    ASSESSMENT CRITERION 4 
    The role of group identity for the business is explained, within a given case study. 

    ASSESSMENT CRITERION 5 
    The stages in group dynamics are identified and described within a given case study. 

    ASSESSMENT CRITERION 6 
    Skills, aptitudes, personality and values within the specific group are identified and differentiated with examples. 

    ASSESSMENT CRITERION 7 
    The importance of effective group behaviour is analysed in context of a specific marketing scenario. 

    SPECIFIC OUTCOME 3 
    Describe and apply the roles and responsibilities required to work in a team. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Roles and responsibilities of team members are listed in line with organisational objectives. 

    ASSESSMENT CRITERION 2 
    Own roles and responsibilities are listed and described in line with organisational objectives and project targets. 

    ASSESSMENT CRITERION 3 
    Own roles and responsibilities are applied in line with company standards and procedures. 

    SPECIFIC OUTCOME 4 
    Identify factors that affect a team in the workplace. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Negative factors are identified and explained in line with organisational activities. 

    ASSESSMENT CRITERION 2 
    Positive factors are identified and explained in line with organisation activities. 

    ASSESSMENT CRITERION 3 
    Uncontrollable factors are identified through investigation outside of the team and organisations control. 

    ASSESSMENT CRITERION 4 
    Controllable factors are listed and explained in line with standard organisational practices. 

    SPECIFIC OUTCOME 5 
    Respect personal, ethical, religious and cultural differences to enhance interaction between members. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Differences between team members are identified and acknowledged within a given case study. 

    ASSESSMENT CRITERION 2 
    The importance of showing respect to all stakeholders is explained in terms of the impact on individuals in the team. 

    ASSESSMENT CRITERION 3 
    Behaviours which are of concern to individuals are discussed timeously and openly with those concerned. 

    ASSESSMENT CRITERION 4 
    Other team member's feelings and perspectives are taken into account and own behaviour modified accordingly. 

    SPECIFIC OUTCOME 6 
    Review the effectiveness of the team and own participation in the team. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Team objectives are listed and recorded in required format. 

    ASSESSMENT CRITERION 2 
    Team effectiveness against objectives is evaluated in required format and time frame. 

    ASSESSMENT CRITERION 3 
    Own performance is evaluated against objectives and listed in required format and time frame. 

    ASSESSMENT CRITERION 4 
    Corrective action is implemented following organisational standards and procedures. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Structures and functions of teams in different environments.
  • Factors that influence teams.
  • Evaluation techniques.
  • Social structures on individual and teams performances. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to team effectiveness. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when monitoring team's effectiveness against objectives. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when determining team objectives and targets for evaluation purposes. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when working within and evaluating teams and members performance. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Being culturally sensitive across a range of social contexts so that all actions and decisions are acceptable to all stakeholders with broad cultural backgrounds. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10011, "Work as a member of a marketing team", Level 4, 5 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 
    Elective  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Reregistered  2018-06-30  CETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.