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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Deal with brand, product and service promotions 
SAQA US ID UNIT STANDARD TITLE
252202  Deal with brand, product and service promotions 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10018  Deal with brand, product and service promotions  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to evaluate brand, product and service promotion opportunities while co-ordinating brand, product and sales promotions.

The qualifying learner is capable of:
  • Evaluating brand, product and service promotion opportunities.
  • Co-ordinating brand, product and sales promotions.
  • Evaluating the brand, product or service promotions. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Marketing includes all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • Product life cycles including development, introduction, growth, maturity, saturation and decline.
  • Positioning and repositioning including needs, wants, features, advantages, benefits, usage, users and competition.
  • Promotion tools, including consumer tools, trade promotion tools, industry promotion tools and production promotion tools.
  • Promotional methods including personal selling, mass selling, advertising, publicity, public relations and sales, product promotion. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Evaluate brand, product and service promotion opportunities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Assessments of specific promotional proposals are made in order to estimate the potential benefit to the customer. 

    ASSESSMENT CRITERION 2 
    The nature and level of resources and expertise required to implement a promotional opportunity are assessed and estimations made of cost and resourse requirements. 

    ASSESSMENT CRITERION 3 
    Promotional opportunities are evaluated within agreed time frames. 

    SPECIFIC OUTCOME 2 
    Co-ordinate brand, product and sales promotion. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Sales promotional budgets are planned according to the overall budget structure. 

    ASSESSMENT CRITERION 2 
    Promotional tools relevant to the type of promotion are evaluated and selected. 

    ASSESSMENT CRITERION 3 
    Brand, product or service promotional programs are developed in accordance with the promotional objectives. 

    ASSESSMENT CRITERION 4 
    The promotional program is communicated to all relevant stakeholders within the given time frame. 

    ASSESSMENT CRITERION 5 
    Promotional program procedures are developed to provide for adequate lead time to prepare the components of the promotion before its launch. 

    ASSESSMENT CRITERION 6 
    Processes to monitor the implementation and integration of promotions are established according to organisational requirements. 

    SPECIFIC OUTCOME 3 
    Evaluate brand, product or service promotions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Appropriate testing of promotional tools is implemented to ensure optimum brand/product service promotion. 

    ASSESSMENT CRITERION 2 
    Promotion results are analysed against original objectives. 

    ASSESSMENT CRITERION 3 
    Promotion results are used to inform future promotional strategies and activities. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Methods and techniques for establishing promotions.
  • Methods and techniques for evaluating promotions and their effectiveness.
  • Promotional tools.
  • Promotional budgets. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to any type of promotional activity. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the implementation of brand, product and service promotions. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information so that the establishment and development of sales programs, is accurate and understood by all. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders regarding the promotion of brand, products or services. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Being culturally sensitive across a range of social contexts when planning and executing brand, sales and product promotions so that they are conducted in an appropriate and acceptable manner. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10018, "Deal with brand, product and service promotions", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 
    Elective  63409   National Certificate: Wholesale and Retail Operations  Level 3  NQF Level 03  Reregistered  2018-06-30  W&RSETA 
    Elective  71729   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Reregistered  2018-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Nela Kahle 80 cc 
    2. The Ed Agency 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.