SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Follow sampling requirements 
SAQA US ID UNIT STANDARD TITLE
252205  Follow sampling requirements 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10028  Follow sampling requirements  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This unit standard will enable learners to understand and know the competence required to follow a sampling process in a marketing environment.

Range: Marketing Research refers to the systematic and objective identification, collection analysis and dissemination of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.

The qualifying learner is capable of:
  • Selecting respondents according to quota requirements.
  • Selecting respondents according to probability sampling principles.
  • Conducting a Census. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Sampling resources include maps, lists, directories, Yellow Pages, customer lists.
  • Maps including street, local, regional and national.
  • Marketing Research includes qualitative and quantitative research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Select respondents according to quota requirements. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Quotas are used to select respondents. 

    ASSESSMENT CRITERION 2 
    Respondents are matched to requirements of quota. 

    ASSESSMENT CRITERION 3 
    Respondent criteria is validated against requirements to central location research. 

    SPECIFIC OUTCOME 2 
    Select respondents according to probability sampling principles. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Resources are used to select correct sampling unit response. 

    ASSESSMENT CRITERION 2 
    Resources are used to select correct respondent. 

    ASSESSMENT CRITERION 3 
    Substitution procedure is followed correctly for the sampling unit. 

    ASSESSMENT CRITERION 4 
    Substitution procedure is followed correctly for the correct respondent. 

    SPECIFIC OUTCOME 3 
    Conduct a Census. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    All respondents in the defined population are interviewed in a given scenario. 

    ASSESSMENT CRITERION 2 
    Interviewing approaches are identified and applied according to type of respondents. 

    ASSESSMENT CRITERION 3 
    Data gathered from respondents is recorded and documented according to requirements and within agreed time frames. 

    ASSESSMENT CRITERION 4 
    Data is forwarded to authorized individuals within agreed time frames and location. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An integrated understanding of the techniques and methods for conducting census.
  • A general broad understanding of techniques for researching and selecting respondents.
  • A basic understanding of techniques for communicating with respondents.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out by the relevant Educational and Training Quality Assurance Body (ETQA). 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining quotas, respondents and conducting a census requirements in an organisation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure the census conducted is seen as a positive experience.

    Work effectively with all role players to ensure data is gathered and processed effectively. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative strategies in place in the event of current methods being rejected or failing or there are insufficient resources available to implement the census. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically and constructively evaluate information so that census conducted is accurate and inline with organisational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when liasing with respondents during this census.

    Range: Across a range of social contexts when conducting a census. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to process and record the information from the census. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems where respondent selection impacts on census results.

    Demonstrate the world as a set of related systems where following sampling requirements leads to accurate data. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally and aesthetically sensitive across a range of social contexts when selecting and interviewing respondents. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10028, "Follow sampling requirements", Level 4, 9 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2018-06-30  MICTS 
    Elective  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. Footprint Media academy Pty ltd 
    3. NEMISA 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.