SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Record raw data 
SAQA US ID UNIT STANDARD TITLE
252208  Record raw data 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10030  Record raw data  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to understand and apply the different processes of completing the recording of raw data for a marketing intervention. The focus is knowledge and skills for following basic interviewing and capturing procedures.

Range: Marketing Research refers to the systematic and objective identification, collection analysis and dissemination of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.

The qualifying learner is capable of:
  • Conducting interviews and de-briefing according to requirements.
  • Capturing information from interview.
  • Submitting correct questionnaires.
  • Transcribing qualitative information. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Interviews including face to face (including CAPI-computer assisted personal interviewing), telephonic (including CATI-computer assisted telephone interviewing), internet, postal, questionnaires and observation.
  • Collecting raw data includes structured, semi-structured and unstructured questionnaires in a range of markets e.g. consumer, health, business.
  • Marketing research includes qualitative and quantitative research.
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Conduct interviews and de-briefing according to requirements. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Pilot interviews are conducted in order to gather data. 

    ASSESSMENT CRITERION 2 
    Pilot interview debriefing is conducted. 

    ASSESSMENT CRITERION 3 
    Research material is used as per instruction. 

    ASSESSMENT CRITERION 4 
    Information gathered is kept confidential to ensure credibility. 

    ASSESSMENT CRITERION 5 
    Research ethics are maintained throughout the process. 

    SPECIFIC OUTCOME 2 
    Capture information from interview. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    All fields are completed accurately. 

    ASSESSMENT CRITERION 2 
    Incomplete fields are referred to relevant role players for clarification. 

    ASSESSMENT CRITERION 3 
    Errors or omissions are identified and corrected according to organisational requirements. 

    ASSESSMENT CRITERION 4 
    Information is validated to ensure accuracy. 

    SPECIFIC OUTCOME 3 
    Submit correct questionnaire. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Questionnaire and briefing instructions are to be adhered to throughout the process. 

    ASSESSMENT CRITERION 2 
    Interviews are conducted in accordance with laid down procedures. 

    ASSESSMENT CRITERION 3 
    Interviews are completed in a given scenario. 

    ASSESSMENT CRITERION 4 
    Interviews conducted are accurate and in line with organisational requirements. 

    SPECIFIC OUTCOME 4 
    Transcribe qualitative information. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Transcription is completed in the required format and time frame. 

    ASSESSMENT CRITERION 2 
    Transcription is copied verbatim. 

    ASSESSMENT CRITERION 3 
    Transcription is located in the correct place. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An integrated and broad understanding of techniques and methods for conducting interviews.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range:
  • This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out by the relevant Educational and Training Quality Assurance Body (ETQA). 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to the gathering and processing of raw data. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that all information requested and questions asked not offend interviewees. 

    UNIT STANDARD CCFO ORGANISING 
    Organizing and managing oneself and one's activities responsibly and effectively when working with confidential data. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically and constructively evaluate information so that answers received are accurate and inline with organisational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when conducting interviews and asking questions. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems where inaccurate or missing data leads to situations of misinformation. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the underlying intention underlying any programme of learning to make an individual aware of the importance of:
  • Being culturally and aesthetically sensitive across a range of social contexts when recording raw data. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10030, "Record raw data", Level 4, 3 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65649   National Certificate: Official Statistics  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2018-06-30  PSETA 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2018-06-30  MICTS 
    Elective  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 
    Elective  73298   Further Education and Training Certificate: Photography  Level 4  NQF Level 04  Reregistered  2018-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. Footprint Media academy Pty ltd 
    3. NEMISA 
    4. South African Film Institute 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.