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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Comply with legal requirements and organisational and professional codes of conduct 
SAQA US ID UNIT STANDARD TITLE
252216  Comply with legal requirements and organisational and professional codes of conduct 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10017  Comply with legal requirements and understand implications  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to prepare marketing information which comply with legal requirements and describe codes of conduct. Learners will also be able to identify and understand ethical issues in marketing.

The qualifying learner is capable of:
  • Preparing marketing documentation which is compliant with legal requirements.
  • Describing codes of conduct.
  • Adhering to the organisational and professional code of conduct.
  • Identifying and understanding ethical issues in marketing. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • Codes of conduct include those of the marketing federation of South Africa or any other recognition professional marketing bodies.
  • Marketing documentation includes but are not limited to applications for leasing, HP, credit, sales contracts, offers to purchase, or any legal documents use by the candidate in carrying out his/her marketing tasks on behalf of the organisation.
  • Legislation, statutes including Advertising Standards Act; Harmful Business Practices Act, Credit Agreement Act, Prescribed Rate of Interest. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Prepare marketing documentation which is compliant with legal requirements. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The legal documents most commonly used in the organisation's marketing activities are identified and their uses explained in general terms. 

    ASSESSMENT CRITERION 2 
    Legal documentation is identified as current and suitable for purpose. 

    ASSESSMENT CRITERION 3 
    Legal documentation is completed and checked for content, dates and signatures. 

    ASSESSMENT CRITERION 4 
    Key laws related to marketing activities are described in terms of their impact. 

    ASSESSMENT CRITERION 5 
    The necessary legal documents, used in the organisational marketing activities are examined to ensure their compliance with the relevant legal requirements. 

    SPECIFIC OUTCOME 2 
    Describe codes of conduct. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The general purpose of code of conduct is explained. 

    ASSESSMENT CRITERION 2 
    The basic principles of code of conduct are identified in accordance with common practice. 

    ASSESSMENT CRITERION 3 
    The relationship between a code of conduct and successful marketing is explained in terms of its impact on business behaviour. 

    SPECIFIC OUTCOME 3 
    Adhere to professional and organisational code of conduct. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The relevant professional and organisational code of conduct is explained with examples. 

    ASSESSMENT CRITERION 2 
    Adherence to the code of conduct is demonstrated through complaint behaviour. 

    ASSESSMENT CRITERION 3 
    Possible deviations from the professional and organisational code of conduct are identified and relevant remedial action is determined to ensure compliance. 

    SPECIFIC OUTCOME 4 
    Identify and understand ethical issues in marketing. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The relationship between ethics and code of conduct is examined and explained in terms of generally accepted principles. 

    ASSESSMENT CRITERION 2 
    The organisation's ethical culture is explained through examples of how the organisation treats breaches of ethics. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A comprehensive understanding of legal documentation required and used in a marketing business.
  • An all rounded understanding of legislation, rules and statutory requirements applicable in a marketing business.
  • A broad understanding of records required for legal processes in a marketing business. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that legal requirements are applied, documented and adhered to. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities to reflect the ongoing development of own and future legal competence and compliance. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information, which might hinder or enhance legal compliance. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders to ensure that all parties fully understand all legal obligations, procedures and processes. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to source acts and statutes. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10017, "Comply with legal requirements and understand implications", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.