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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Present and demonstrate the features, advantages and benefits of a vehicle 
SAQA US ID UNIT STANDARD TITLE
259899  Present and demonstrate the features, advantages and benefits of a vehicle 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
9853  Present and demonstrate features, advantages and benefits of vehicles to customers and prospective buyers  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The learner is capable of qualifying and stimulating the interest of prospective buyers, by means of static presentation and dynamic demonstration of the features, advantages and benefits of the vehicle with the view to obtain customer commitment.

This unit standard makes provision for the automotive retail industry with special reference to the presentation and demonstration of features, advantages and benefits of a vehicle to prospective buyers in the following categories; Light commercial vehicles; passenger vehicles; recreational vehicles; Motor cycles; Tri-cycles; Quad cycles; Boats; Off Road (ATR) vehicles and earth moving equipment.

On achievement of this unit standard, the learner will be able to:
  • Demonstrate an understanding of product features, advantages and benefits.
  • Present a static demonstration of the product features.
  • Conduct a dynamic demonstration of the vehicle. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:
  • Communication at NQF Level 3. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of product features, advantages and benefits. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The features, advantages and benefits of various products can be described and compared to one another. 
    ASSESSMENT CRITERION RANGE 
    Various products may include but is not limited to products of competitors.
     

    ASSESSMENT CRITERION 2 
    The range of features of a selected product can be listed and explained in accordance with manufacturer specifications. 

    ASSESSMENT CRITERION 3 
    The advantages and benefits of the different features on the vehicle can be explained according to manufacturer specifications and operating manual instructions. 

    ASSESSMENT CRITERION 4 
    Features of a selected product can be compared with other related products and the differences discussed. 
    ASSESSMENT CRITERION RANGE 
    Other related products may include but is not limited to similar products of the company.
     

    SPECIFIC OUTCOME 2 
    Present a static demonstration of the product features. 
    OUTCOME RANGE 
    A static presentation includes but is not limited to step walking around the vehicle. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The relevant features of the vehicle important to the prospective buyer are identified and discussed according to company policy and procedure. 
    ASSESSMENT CRITERION RANGE 
    Identifying important features may include but is not limited to taking the type of client and the intended use of the vehicle into account.
     

    ASSESSMENT CRITERION 2 
    Features are presented utilising company approved methods of demonstration. 

    ASSESSMENT CRITERION 3 
    The advantages and the benefits of the features are explained to the customer. 

    ASSESSMENT CRITERION 4 
    The concerns of the buyer related to the features are identified and overcome in accordance with company procedures. 
    ASSESSMENT CRITERION RANGE 
    Overcoming concerns may include but is not limited to a re-demonstration or being able to reference manufacturer specifications/information and marketing material.
     

    SPECIFIC OUTCOME 3 
    Conduct a dynamic demonstration of the vehicle. 
    OUTCOME RANGE 
    A dynamic demonstration includes but is not limited to test driving the vehicle and or operating features of the vehicle according to company policy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Features of the vehicle are identified that could not, either not be covered during the static demonstration or could not be fully demonstrated during the static demonstration. 

    ASSESSMENT CRITERION 2 
    A test drive is conducted in terms of company policy. 
    ASSESSMENT CRITERION RANGE 
    A test drive may include but is not limited to a demonstration of the features that could not be fully demonstrated during the static demonstration.
     

    ASSESSMENT CRITERION 3 
    The advantages and the benefits of the features are explained in accordance with manufacturer specifications while conducting a dynamic demonstration. 

    ASSESSMENT CRITERION 4 
    Concerns of the buyer related to the features are identified and explained in terms of manufacturer specifications. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed against the unit standard (including through RPL) may apply to an assessment agency, assessor or provider institution accredited by the relevant Education and Training Quality Assurance body (ETQA), or one with an appropriate memorandum of understanding (MOU) with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard, or assessing this unit standard, must be accredited as a provider with the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Moderation should include both internal and external moderation where applicable. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Types of vehicle buyers.
  • Important demographics.
  • Purposes of vehicles.
  • Company car versus car allowance and ownership.
  • Buying motives.
  • Product knowledge (own and competitors).
  • Market intelligence.
  • Step walk around presentation.
  • Features advantages and benefits of vehicles.
  • Overcome objections.
  • The 4 senses relevant to vehicle sales.
  • Conflict management.
  • Buying psychology.
  • Selling skills.
  • Negotiating skills.
  • Features advantages and benefits of vehicles.
  • Overcome objections.
  • The 4 senses relevant to vehicle sales.
  • Company policy on test drives.
  • Buying signals - verbal and non verbal indicators.

    On achievement of this unit standard, the learner will be able to:
  • Demonstrate an understanding of product features, advantages and benefits.
  • Present a static demonstration of the product features.
  • Conduct a dynamic demonstration of the vehicle. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in a critical and creative way in qualifying and stimulating the interest of prospective buyers, by means of static presentation and dynamic demonstration of the features, advantages and benefits of the vehicle. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team when qualifying and stimulating the interest of prospective buyers, by means of static presentation and dynamic demonstration of the features, advantages and benefits of the vehicle. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and ones personal activities responsibly and effectively. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information when qualifying and stimulating the interest of prospective buyers, by means of static presentation and dynamic demonstration of the features, advantages and benefits of the vehicle. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand and apply a range of office management-related techniques, procedures and experimental approaches required in the different specific programmes leading up to this qualification. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 9853, "Present and demonstrate features, advantages and benefits of vehicles to customers and prospective buyers", Level 4, 8 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  64289   Further Education and Training Certificate: Automotive Sales and Support Services  Level 4  NQF Level 04  Reregistered  2023-06-30  MERSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. BMW SA (Pty) Ltd (ROSSLYN) (TP) 
    2. BPC HR Solutions (PRETORIA) (TP) 
    3. College of Production Technology 
    4. Equal Career Services (Pty) Ltd (CENTURION) (TP) 
    5. JAGUAR LAND ROVER (SOUTH AFRICA)(PTY) LTD (Irene)(TP) 
    6. JESUA CONSULTANTS (Hartenbos) (WA) 
    7. Jesua Consultants (Pty) Ltd (MOSSEL BAY) (TP) 
    8. KwaZulu Automotive Training Services cc (KZN) (DURBAN) (TP) 
    9. Ronald Sewell & Associates SA (Pty) Ltd T/A Sewells (BRYANSTON) (TP) 
    10. Toyota Academy Toyota SA Motors (Pty) Ltd (SANDTON) (TP) 
    11. Volkswagen of South Africa (Pty) Ltd (CENTURION) (TP) 
    12. Ziphi Nkomo Training Services 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.