SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Monitor marketing information flow and collect process marketing data

SAQA US ID	UNIT STANDARD TITLE
10027	Monitor marketing information flow and collect process marketing data
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	4
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2004-12-02	2007-12-02	SAQA 1657/04
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2008-12-02		2011-12-02

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard is replaced by:

US ID	Unit Standard Title	Pre-2009 NQF Level	NQF Level	Credits	Replacement Status
252204	Monitor marketing information flow and collect and process marketing data	Level 4	NQF Level 04	4

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Identifying marketing information flow needs

Monitoring and reviewing marketing information flow

Gathering data for researching and information purposes

Processing data for researching and information purposes

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Standard applies to marketing management, customer management, marketing communications and marketing research

Data gathering processes including questionnaires, lists, sales data, account data, returns, sale/marketing force input, telemarketing and customer data.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Identify marketing information flow needs.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Information flow needs are identified through internal and external consultation.

ASSESSMENT CRITERION 2

2. Form of information flow is identified and recorded in the required format.

ASSESSMENT CRITERION 3

3. Marketing information flow is in accordance with established information processing procedure.

ASSESSMENT CRITERION 4

4. The information flow is recorded with critical success factors identified.

ASSESSMENT CRITERION 5

5. Identified information flow systems meet the needs of individuals, groups and organisation.

SPECIFIC OUTCOME 2

Monitor and review marketing information flow.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Monitoring and review measures and criteria are cost effective and make optimum use of data resources and means of collection.

ASSESSMENT CRITERION 2

2. Information flow is timely and provides sufficient data to make decisions on its effectiveness.

ASSESSMENT CRITERION 3

3. Monitoring identifies data flow problems and allows for remedial action to be implemented.

ASSESSMENT CRITERION 4

4. Review processes ensure that opportunities to enhance information flow systems and procedures

ASSESSMENT CRITERION 5

5. Information flow system techniques and methods for improvement are identified and are compatible with greater marketing requirements.

SPECIFIC OUTCOME 3

Gather data for researching and information purposes.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. The information is gathered timeously and within agreed budget.

ASSESSMENT CRITERION 2

2. The sample base used to gather data is statistically valid.

ASSESSMENT CRITERION 3

3. The consequences of not gathering accurate and relevant information are identified in line with decision-making processes.

ASSESSMENT CRITERION 4

4. The objective is clearly defined to ensure the relevant gathering of data.

ASSESSMENT CRITERION 5

5. The source of data is credible and relevant to the project.

ASSESSMENT CRITERION 6

6. The methodology being used is appropriate to the objectives.

SPECIFIC OUTCOME 4

Process data for researching information purposes.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. The information processed is valid and relevant to the defined problem.

ASSESSMENT CRITERION 2

2. The user is able to commission and manage the research process.

ASSESSMENT CRITERION 3

3. The data processed is validated by using the appropriate equipment and tools.

ASSESSMENT CRITERION 4

4. The process that is used to evaluate the data ensures appropriate conclusions are reached.

ASSESSMENT CRITERION 5

5. The processing of data is completed within the agreed time frames and budget.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A general broad understanding of methods and techniques for gathering and processing data.

A broad understanding of methods and techniques for gathering and processing data.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to problems experienced with information flow and data processing within the organisation.

UNIT STANDARD CCFO WORKING

Work effectively with others as a member of a team, group, organisation or community in the gathering of information.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one`s activities responsibly and effectively in the gathering and processing of data.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information to make accurate decisions on the flow of marketing information and for the processing of marketing data.

UNIT STANDARD CCFO SCIENCE

Use science and technology in the monitoring of information flow and the gathering and processing of marketing data.

UNIT STANDARD CCFO CONTRIBUTING

Understand the world as a set of related systems in that information flow affects areas of business and its decision making process.

UNIT STANDARD NOTES

This unit standard has been replaced by unit standard 252204, which is "Monitor marketing information flow and collect and process marketing data", Level 4, 4 credits.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	48882	Further Education and Training Certificate: Auctioneering Practices	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2011-02-16	Was SERVICES until Last Date for Achievement
Core	24454	Further Education and Training Certificate: Real Estate	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2007-11-28	Was SERVICES until Last Date for Achievement
Core	20907	National Certificate: Customer Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20903	National Certificate: Marketing Communications	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20899	National Certificate: Marketing Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20894	National Certificate: Marketing Research	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Elective	49129	Further Education and Training Certificate (FETC): Management and Administration	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	50479	Further Education and Training Certificate: Advertising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	MICTS
Elective	20185	Further Education and Training Certificate: Banking	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	BANKSETA
Elective	48854	Further Education and Training Certificate: Fundraising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	60652	Professional Qualification: Management and Administration	Level 4	Level TBA: Pre-2009 was L4	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	AAR Trading and Projects (Pty) Ltd
2.	Advanced Assessments and Training (Pty) Ltd
3.	Africa Glory Empowerment Services
4.	Assured Vocational Skills Institute (Pty) Ltd
5.	Brainwave Project 707 Pty Ltd
6.	Brainwave Projects 707
7.	College Africa Group (Pty) Ltd
8.	Compuscan Academy
9.	DC Academy
10.	Delmas Development Centre
11.	Fachs Business Consulting and Training
12.	Gigimo Tourism Academy
13.	HILLCROSS BUSINESS SCHOOL (PTY
14.	Ikusasalethu Youth Development Project NPC
15.	MAT 007 (PTY) LTD
16.	Matibidi Raphela Investments (Pty) LTD
17.	MBOWA COLLEGE PTY LTD
18.	Metanoia Ratings PTY LTD
19.	Musengavhadzimu Media
20.	Nyathela Business College
21.	Octomate Education Pty Ltd
22.	Octopus Training Solutions
23.	OPELONG BUSINESS INSTITUTE (PT
24.	Peo Entle HIV Wellness Management and Youth Skills Development NPO
25.	Production Management Institute of Southern Africa (Pty) Ltd
26.	QUALITATIVE INNOVATIVE SOLUTIONS
27.	RIAPHATHUTSHEDZA
28.	Richfield Graduate Institute of Technology Pty Ltd
29.	SIGNA ACADEMY (PTY) LTD
30.	Sinovuyolethu Trading (Pty) Ltd
31.	THE SHERQ CENTRE OF EXCELLENCE PTY LTD
32.	Varsity Institute of Science & Technology (Pty)Ltd
33.	Visionary Skill Academy
34.	VUTHLARI MARKETING CONSULTING
35.	Whitestone College