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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED UNIT STANDARD: |
Identify brand mix elements |
SAQA US ID | UNIT STANDARD TITLE | |||
10048 | Identify brand mix elements | |||
ORIGINATOR | ||||
SGB Marketing | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | ||||
- | ||||
FIELD | SUBFIELD | |||
Field 03 - Business, Commerce and Management Studies | Marketing | |||
ABET BAND | UNIT STANDARD TYPE | PRE-2009 NQF LEVEL | NQF LEVEL | CREDITS |
Undefined | Regular | Level 5 | Level TBA: Pre-2009 was L5 | 8 |
REGISTRATION STATUS | REGISTRATION START DATE | REGISTRATION END DATE | SAQA DECISION NUMBER | |
Reregistered | 2018-07-01 | 2023-06-30 | SAQA 06120/18 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2024-06-30 | 2027-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This unit standard does not replace any other unit standard and is not replaced by any other unit standard. |
PURPOSE OF THE UNIT STANDARD |
This unit standard is a core standard and forms part of the qualification, National Diploma, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business. The qualifying learner is capable of: |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4. |
UNIT STANDARD RANGE |
Specific Outcomes and Assessment Criteria: |
SPECIFIC OUTCOME 1 |
Describe factors influencing branding |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
1. Terminology used in the brand mix are identified, listed and explained. |
ASSESSMENT CRITERION 2 |
2. The elements, which make up brand mix are listed, described and explained. |
ASSESSMENT CRITERION 3 |
3. The purpose of branding goods is explained. |
ASSESSMENT CRITERION 4 |
4. The conditions that are favourable to branding are listed and explained. |
SPECIFIC OUTCOME 2 |
Explain brand familiarity |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
1. The levels of brand familiarity are listed and explained. |
ASSESSMENT CRITERION 2 |
2. The characteristics of a good brand name are listed and explained. |
ASSESSMENT CRITERION 3 |
3. The protection of brand names and trademarks is explained. |
UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS |
UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE |
A demonstrated understanding of:
|
Critical Cross-field Outcomes (CCFO): |
UNIT STANDARD CCFO ORGANISING |
UNIT STANDARD CCFO COLLECTING |
UNIT STANDARD CCFO COMMUNICATING |
UNIT STANDARD CCFO SCIENCE |
UNIT STANDARD CCFO CONTRIBUTING |
REREGISTRATION HISTORY |
As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. |
QUALIFICATIONS UTILISING THIS UNIT STANDARD: |
ID | QUALIFICATION TITLE | PRE-2009 NQF LEVEL | NQF LEVEL | STATUS | END DATE | PRIMARY OR DELEGATED QA FUNCTIONARY | |
Core | 62610 | National Diploma: Copywriting | Level 5 | NQF Level 05 | Reregistered | 2023-06-30 | As per Learning Programmes recorded against this Qual |
Core | 20908 | National Diploma: Customer Management | Level 5 | NQF Level 05 | Reregistered | 2023-06-30 | SERVICES |
Core | 20904 | National Diploma: Marketing Communications | Level 5 | NQF Level 05 | Reregistered | 2023-06-30 | SERVICES |
Core | 61593 | National Diploma: Marketing Management | Level 5 | NQF Level 05 | Reregistered | 2023-06-30 | As per Learning Programmes recorded against this Qual |
Core | 20896 | National Diploma: Marketing Research | Level 5 | NQF Level 05 | Reregistered | 2023-06-30 | SERVICES |
Core | 49603 | Bachelor of Visual Communications | Level 6 | Level TBA: Pre-2009 was L6 | Reregistered | 2023-06-30 | CHE |
Core | 21847 | National Diploma: Manufacturing Management: Food and Beverage | Level 6 | NQF Level 06 | Reregistered | 2023-06-30 | FOODBEV |
Elective | 59201 | National Certificate: Generic Management | Level 5 | Level TBA: Pre-2009 was L5 | Reregistered | 2023-06-30 | As per Learning Programmes recorded against this Qual |
Elective | 58977 | National Certificate: Publishing | Level 5 | Level TBA: Pre-2009 was L5 | Passed the End Date - Status was "Reregistered" |
2015-06-30 | FPMSETA |
Elective | 49532 | National Diploma: Clear Fermented Beverage Processing: Brewing | Level 6 | NQF Level 06 | Reregistered | 2023-06-30 | FOODBEV |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
1. | A P L CARTONS CT |
2. | Abantu Sikhona Trading and Projects (Pvt) Ltd |
3. | Academics Dynamics (Pty) Ltd |
4. | ACCEPTABLE SOLUTIONS CC |
5. | ADAMOPIX PTY LTD |
6. | Advanced Assessments and Training |
7. | AIYANA HAIR AND BEAUTY |
8. | ALIC GLOBAL PROJECT TRADE |
9. | All Risk Management |
10. | Amalungelo Training Group |
11. | APHELELE AMAGEZA |
12. | Art Versatile |
13. | AUM IT Solutions |
14. | AUXESIS CONSULTING |
15. | AZISA GLOBAL PTY LTD |
16. | BAHF HOLDINGS |
17. | Bapela Global Concept |
18. | BONTLE VBA PROJECTS |
19. | BRADLEY INTERNATIONAL TRAINING INSTITUTE |
20. | Bravo Group Manufacturing |
21. | Bright Idea Projects 447 t/a Mind -the- Gap |
22. | BROAD MINDSET TRAINING |
23. | CC |
24. | CSG Skills Institute |
25. | CUMLAUDE INSTITUTE |
26. | DEGO CONSULTANTS |
27. | Digital School of Marketing (Pty) Ltd |
28. | doro-ella |
29. | DR CL SMITH FOUNDATION |
30. | Drake Personnel SA |
31. | Duja Consulting |
32. | EDZANI COMMUNITY DEVELOPMENT AND CONSULTANCY |
33. | English Business Skills Training |
34. | EXECUPRIME BUSINESS COLLEGE |
35. | Experiential Technologies |
36. | FUZE GROUP HOLDING CORPORATION |
37. | Genesis Investment Advisors |
38. | GEORGE URQUHART ENTERPRISES CC |
39. | Gold Class Group |
40. | GOLDBERG DE VILLIERS EN MYBURGH |
41. | Golden Era Group of Companies |
42. | Haggai Academy of Learning |
43. | HR Consultancy and Learning |
44. | HR Matters |
45. | HYBRID DYNAMICS |
46. | HYDE PARK BUSINESS SCHOOL HPBS |
47. | IMBOKODO BUSINESS NETWORKS PTY LTD |
48. | Imperial Crown Trading 490 |
49. | INDALO TRADINGS PTY LTD |
50. | K & Y Training Solutions |
51. | KENO CONSULTING |
52. | Kingsbury International College (SA) |
53. | KLM Empowered Human Solutions Specialists |
54. | KOFTECH INSTITUTE OF TECHNOLOGY |
55. | LSC Staffing Solutions |
56. | Lulwandle Training Consultants |
57. | MADYONZI TRADING AND PROJECTS |
58. | Matholwane Consuting |
59. | Mcanyi Group |
60. | Megro Learning Lowveld |
61. | Meleric Holdings |
62. | Mila Cleaning Services |
63. | ML Viljoen Consultants |
64. | Moripe Business Training and Consultants |
65. | Mpembe Project Management |
66. | MPHOLAFUDI HOLDINGS TRADING AS MPHOLAFUDI INSTITUTE |
67. | Mudi dynamics |
68. | Myfamily Projects and Consulting |
69. | NBnet Consultancy & Projects |
70. | NeuroCoach Institute |
71. | NewSkills Consulting |
72. | Nkhululeko Project Management and Construction |
73. | NRBC TRAINING AND DEVELOPMENT PTY LTD |
74. | OCEAN BASKET FRANCHISE COMPANY PTY LTD |
75. | PAM INTER GROUP PTY LTD |
76. | Pedant Development Services |
77. | PEOPLE INSPIRED HR |
78. | PHALAPHALA MANAGEMENT CONSULTING |
79. | Phiwokuhle Projects |
80. | PINNACLE SKILLS EVOLUTION |
81. | Propat |
82. | Puisanong Investment Enterprises |
83. | PurpleGrowth Training & Executive Coaching |
84. | RHIFUMO LERUO |
85. | ROBIN T J THOMAS BUSINESS CONSULTANT |
86. | Rock Lilly Connections |
87. | Royalty Training Institution |
88. | SADHANA GOVENDER PROJECT CONSULTANTS |
89. | Sanoj Project Solutions |
90. | Shirs Vision Compleadev |
91. | Sigamkwane Consulting |
92. | Signature Support |
93. | SirSam Consulting |
94. | Skills Junction |
95. | Super Management (Natal) |
96. | Susca Watts Academy |
97. | The Business School of South Africa |
98. | THINKFREE AFRICA |
99. | Thinking Mind |
100. | TMT Training Institute |
101. | TPM TRAINING ACADEMY |
102. | Tri-Anagram |
103. | TRUE REAL ESTATE COLLEGE |
104. | Tsingamo Management Consultant and People development (PTY) |
105. | TURNING ECONOMIC TABLES INVESTMENTS PTY LTD |
106. | TWASA |
107. | UNIVERSITY OF JOHANNESBURG |
108. | VAITI STAFFING TRAINING SOLUTIONS |
109. | VRV SINGH ENTERPRISES LTD |
110. | World Pace Development and Training Institute |
111. | YOLANDE TOOHEY CONSULTANTS PTY LTD |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |