SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Analyse and interpret data and marketing information 
SAQA US ID UNIT STANDARD TITLE
10056  Analyse and interpret data and marketing information 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Diploma, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.

This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Analysing data and marketing information
  • Interpreting data and marketing information 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
  • Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4. 

  • UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse data and marketing information 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The analysis tools are selected for their relevance to the situation and used appropriately. 

    ASSESSMENT CRITERION 2 
    2. The data being assessed is validated by using appropriate tools. 

    ASSESSMENT CRITERION 3 
    3. The analysis is tested for accuracy using the appropriate tools. 

    ASSESSMENT CRITERION 4 
    4. The analysis is completed within the agreed time frames and budgets. 

    SPECIFIC OUTCOME 2 
    Interpret data and marketing information 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The data is logically presented for interpretation based on the end user's needs. 

    ASSESSMENT CRITERION 2 
    2. A SWOT analysis is completed from an internal and external perspective to do the interpretation. 

    ASSESSMENT CRITERION 3 
    3. Strengths, weaknesses, opportunities and threats are identified in order to formulate key issues during the interpretation. 

    ASSESSMENT CRITERION 4 
    4. Key issues are identified for integration into the presentation plan. 

    ASSESSMENT CRITERION 5 
    5. Information is interpreted in a way that demonstrates objectivity and marketing insight. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of methods and techniques for conducting a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis.
  • A broad understanding of methods and techniques for interpreting and managing data.
  • A basic understanding of methods and techniques for interpreting data for presentation purposes. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
  • Identify and solve problems related to the analysis and interpretation of data and marketing information. 

  • UNIT STANDARD CCFO ORGANISING 
  • Organise oneself and one`s activities so that all aspects of analysis and interpretation are covered during the interpretation and analysis of marketing data and information. 

  • UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate, organise and critically evaluate information for the purposes of interpreting marketing data and information. 

  • UNIT STANDARD CCFO SCIENCE 
  • Use science and technology whenever possible in the analysis and interpretation of data and marketing information. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20908   National Diploma: Customer Management  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  20904   National Diploma: Marketing Communications  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  61593   National Diploma: Marketing Management  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  20896   National Diploma: Marketing Research  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  49198   National Certificate: Social Housing Property Management  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  PSETA 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Elective  23433   Further Education and Training Certificate: Micro Finance  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  BANKSETA 
    Elective  57611   National Certificate: 2D Animation  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  58820   National Certificate: Advertising  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  49086   National Certificate: Auctioneering Management  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered" 
    2011-02-16  Was SERVICES until Last Date for Achievement 
    Elective  58977   National Certificate: Publishing  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered" 
    2015-06-30  FPMSETA 
    Elective  50585   National Certificate: Public Service Communication  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A P L CARTONS CT 
    2. AAR Trading and Projects (Pty) Ltd 
    3. Afric Training Centre and Security Studies PTY LTD 
    4. Amandla Obunye Training Academy 
    5. ATTI (Advanced Technonogy Training Institute) 
    6. ATTI Nelspruit Pty Ltd 
    7. Boston Media House (Pty) Ltd 
    8. Chartall Business College 
    9. College Africa Group (Pty) Ltd 
    10. Compuscan Academy 
    11. CREATIVE ARTS COLLEGE 
    12. DC Dali Debt Counsellors 
    13. Digital School of Marketing (Pty) Ltd 
    14. DYNAMIC DNA (PTY) LTD 
    15. Eshybrand Pty Ltd 
    16. Etest 
    17. EYETHU NATIONAL COMPUTER COLLEGE PTY LTD 
    18. Felix Risk Training Consultants 
    19. Footprint Media academy Pty ltd 
    20. Fullimput108 (Pty) Ltd 
    21. Fungi Business Consulting (Pty) Ltd 
    22. Gauteng College of Engineering 
    23. Golden Era Group of Companies 
    24. HILLCROSS BUSINESS SCHOOL (PTY 
    25. Ikusasalethu Youth Development 
    26. ILUBALETHU PROJECTS 
    27. Institutional Higher Education 
    28. Jeppe College of Commerce and 
    29. Jumpstart Training Institute 
    30. Jumpstart Your Career 
    31. KMS College 
    32. Learncore (Pty) Ltd 
    33. Legal Practice Academy 
    34. Leseding Computer Systems 
    35. LUPHINDI BUSINESS SOLUTIONS 
    36. MAT 007 (PTY) LTD 
    37. MBOWA COLLEGE PTY LTD 
    38. Metanoia Ratings PTY LTD 
    39. Mgwezane Training and Management cc 
    40. Mufuka Business and Technical 
    41. Musengavhadzimu Media 
    42. Ndiwatendi General Enterprise (PTY) Ltd 
    43. Nyathela Business College 
    44. Octomate (Pty) Ltd 
    45. OPELONG BUSINESS INSTITUTE (PT 
    46. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    47. Petcon Capacity Building Solut 
    48. PTS College 
    49. QUALITATIVE INNOVATIVE SOLUTIONS 
    50. QUARPHIX (PTY) LTD 
    51. Rasinkhu Investment (Pty) Ltd 
    52. Riaphathutshedza (PTY) LTD 
    53. Richfield Graduate Institute of Technology Pty Ltd 
    54. RUDO CONSULTING cc 
    55. SA College of Technology (PTY) 
    56. Sanda Skills Development 
    57. South Africa School of Diplomacy, Protocol and Public Administration 
    58. South African Business and Tec 
    59. Sum of 21 Academy (Pty) Ltd 
    60. The Finishing College (Pty) Lt 
    61. The South Africanist 
    62. Thubelihle Graduate Institute 
    63. Tinotel Communications 
    64. TIRA TELECOMS 
    65. Training B2B CC 
    66. TRAINING BUSINESS 2 BUSINESS 
    67. Tshwane Training Institute (Pty) Ltd 
    68. Varsity Institute of Science & Technology (Pty)Ltd 
    69. Visionary Skill Academy 
    70. VUTHLARI MARKETING CONSULTING 
    71. Whitestone College 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.